{"product_id":"like-comment-share-buy-isbn-9780730390015","title":"Like, Comment, Share, Buy","description":"\u003cp\u003e\u003cb\u003eTake your video marketing to the next level with this practical and insightful resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLike, Comment, Share, Buy: The Beginner's Guide to Marketing Your Business With Video Storytelling\u003c\/i\u003e delivers powerful and actionable strategies to move your company's brand to the forefront of your customers' imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit.\u003c\/p\u003e \u003cp\u003eProviding a fully interactive experience for readers through the book's video companion app, \u003ci\u003eLike, Comment, Share, Buy\u003c\/i\u003e contains an approachable and comprehensive method to unlock the power of online video and discusses topics like:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to make social media videos with just your smartphone\u003c\/li\u003e \u003cli\u003eThe formula to creating contagious, compelling and viral content\u003c\/li\u003e \u003cli\u003eThe scientific research underlying the author’s approaches to social media\u003c\/li\u003e \u003cli\u003eThe tools and tips to marketing your small business on social media\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, \u003ci\u003eLike, Comment, Share, Buy\u003c\/i\u003e provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAuthor’s note xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Videology: The study of video and human behaviour 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The struggle for attention 5\u003c\/p\u003e \u003cp\u003e2 Content is King? 21\u003c\/p\u003e \u003cp\u003e3 Sharing: A modern-day mystery 31\u003c\/p\u003e \u003cp\u003e4 Context: Pixels with purpose 45\u003c\/p\u003e \u003cp\u003e5 Likes, Comments, Action 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: The Virable formula: Unlocking your Viral DNA 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Stay on target 77\u003c\/p\u003e \u003cp\u003e7 Brand story clarity 91\u003c\/p\u003e \u003cp\u003e8 Rules of engagement 107\u003c\/p\u003e \u003cp\u003e9 The art and science of storytelling 115\u003c\/p\u003e \u003cp\u003e10 Emotional buy-in 139\u003c\/p\u003e \u003cp\u003e11 Triggered 159\u003c\/p\u003e \u003cp\u003eConclusion 173\u003c\/p\u003e \u003cp\u003eThe Virable framework 177\u003c\/p\u003e \u003cp\u003eAbout the author 179\u003c\/p\u003e \u003cp\u003eIndex 181\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJonathan Creek\u003c\/b\u003e is an award-winning investigative journalist, trusted consultant and TED speaker. Jonathan is considered a leading expert in mass consumption media, communications and brand storytelling.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat makes a video go viral? Is it the star power? Is it the production values? Or is it something else entirely?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLike, Comment, Share, Buy\u003c\/i\u003e reveals the proven strategies for creating powerful marketing videos for social media—videos that will grab your customers' attention and call them to take action, whether it be to share or buy your product.\u003ci\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaking a video go viral isn't some dark art that costs a bomb, but it does take careful thought and planning.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBy unpacking the art of video storytelling and revealing trade secrets, author Jonathan Creek will show you how to make video that fits your brand and your audience on any budget. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003emake engaging videos that drive business results\u003c\/li\u003e \u003cli\u003ecreate contagious content as unique as your company\u003c\/li\u003e \u003cli\u003eproduce and publish your videos\u003c\/li\u003e \u003cli\u003edissect videos to understand their success\u003c\/li\u003e \u003cli\u003epractice and apply your video marketing knowledge.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe appetite for compelling videos on social media is growing by the day. \u003ci\u003eLike, Comment, Share, Buy\u003c\/i\u003e is the essential guide to harnessing psychology to make videos that effectively market your products and ideas.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989530329317,"sku":"NP9780730390015","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730390015.jpg?v=1761784479","url":"https:\/\/k12savings.com\/products\/like-comment-share-buy-isbn-9780730390015","provider":"K12savings","version":"1.0","type":"link"}