{"product_id":"legends-and-soles-the-memoir-of-an-american-original-isbn-9780063423435","title":"Legends and Soles: The Memoir of an American Original","description":"\u003cp\u003eThe gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro.\u003c\/p\u003e\u003cp\u003eWritten in collaboration with six-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Armen Keteyian, \u003ci\u003eLegends and Soles\u003c\/i\u003e provides context and truth to the sensational media stories and headlines, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan\u003c\/li\u003e\n\u003cli\u003eHow Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage\u003c\/li\u003e\n\u003cli\u003eHis close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown\u003c\/li\u003e\n\u003cli\u003eThe high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, \u003ci\u003eLegends and Soles\u003c\/i\u003e is the long-awaited memoir of a giant of American sports and a marketing genius.\u003c\/p\u003e | \u003cp\u003e“\u003cem\u003eLegends and Soles \u003c\/em\u003eis a riveting narrative that describes first-hand Vaccaro’s remarkable, quintissentially American journey from a self-described “motormouthed extrovert and disruptor who managed to underachieve academically” to one of the most influential sports marketers of all time, not to mention the person who is arguably most responsible for forcing the NCAA to usher in a new era of revenue sharing and athlete compensation.\" - \u003cb\u003e\u003ci\u003eSeth Davis, Hoops HQ\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Sonny’s had a lot of different lives in this business - he signed Michael, he signed Kobe, nearly signed LeBron, but what he did with Ed O’Bannon and taking on the NCAA is really his legacy because he paved the way to help players get paid. He helped usher in name, image and likeness - not without a fight.\" - \u003cb\u003e\u003ci\u003eDan Patrick, The Dan Patrick Show\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Maybe the most remarkable thing about Sonny Vaccaro is that after thousands of interviews, a documentary and a feature film about his one-of-a-kind basketball life and decades worth of news stories that connect him to some of the biggest milestones in American sports, he still has plenty of new stories to tell.\" - \u003cb\u003e\u003ci\u003eDan Wolken, USA Today\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"HarperOne","offers":[{"title":"Default Title","offer_id":44890890830053,"sku":"NP9780063423435","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063423435.jpg?v=1730234282","url":"https:\/\/k12savings.com\/products\/legends-and-soles-the-memoir-of-an-american-original-isbn-9780063423435","provider":"K12savings","version":"1.0","type":"link"}