{"product_id":"lead-upwards-isbn-9781119833352","title":"Lead Upwards","description":"\u003cp\u003eIn \u003ci\u003eLead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams\u003c\/i\u003e, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company. \u003c\/p\u003e\u003cp\u003eThe book describes every step on the way to realizing your goals—and the goals of your startup—as you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You’ll also learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to manage the challenges posed by leading a remote, distributed, or hybrid team\u003c\/li\u003e \u003cli\u003eManagement strategies based on inclusive and diverse teambuilding, alignment with business objectives, and inspirational leadership\u003c\/li\u003e \u003cli\u003eEffective ways to level up your skills and stay current as your company grows \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA must-read book for current and aspiring executives at startup firms, \u003ci\u003eLead Upwards\u003c\/i\u003e will also earn a place on the bookshelves of startup board members, founders, funders, and managers seeking a singularly insightful discussion of business leadership. \u003c\/p\u003e\u003cp\u003eIntroduction: Why Startup Leadership Matters At Every Level 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Becoming a Startup Executive 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One What It’s Really Like To Be An Executive At A Startup—and How It’s Different From Being A Director Or Manager 9\u003c\/p\u003e \u003cp\u003eChapter Two Bridging The Transition From Manager To Executive: How Leaders Got Their First Role 27\u003c\/p\u003e \u003cp\u003eChapter Three Understanding and Evaluating Your Fit At Various Startups 39\u003c\/p\u003e \u003cp\u003eChapter Four Landing Your Next Startup Executive Role: Leveling Up Within Your Current Organization Or Seeking A Role Elsewhere 51\u003c\/p\u003e \u003cp\u003eChapter Five Get The Offer and Secure Your Executive Seat 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Getting Started: Nail Your First 90 Days 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Six Define Your Goals and Align With Your Ceo and Board On Success 89\u003c\/p\u003e \u003cp\u003eChapter Seven Build Key Relationships: Ceo, Board, Team 103\u003c\/p\u003e \u003cp\u003eChapter Eight Know Thyself: Strengths, Weaknesses, and Areas To Improve 113\u003c\/p\u003e \u003cp\u003eChapter Nine Learn The Company Culture and Define It With Your Team 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Building and Managing Your Team and Department 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Ten Recruit Smart and Build Belonging 143\u003c\/p\u003e \u003cp\u003eChapter Eleven Alignment: Set The Strategy To Get Your Team Working Toward The Same Vision and Goals 149\u003c\/p\u003e \u003cp\u003eChapter Twelve Attunement: Creating A Culture Where People Contribute Their Best Work 155\u003c\/p\u003e \u003cp\u003eChapter Thirteen Building A High-Performance Team Culture 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Managing Yourself and Your Executive Communication 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Fourteen Level Up To Scale With Your Startup 191\u003c\/p\u003e \u003cp\u003eChapter Fifteen Leading In A Post-Covid World 197\u003c\/p\u003e \u003cp\u003eChapter Sixteen Managing Up: How To Work With Your Ceo and Board 205\u003c\/p\u003e \u003cp\u003eChapter Seventeen When Things Go Pear-Shaped: Navigating Challenges, Setbacks, Failure, and Departures 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Proving, Sustaining, and Expanding Your Impact As A Leader 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Eighteen Measuring Success: How To Know If Things Are Working 245\u003c\/p\u003e \u003cp\u003eChapter Nineteen Communicating Your Results To Your Cfo, Ceo, Company, and Board 253\u003c\/p\u003e \u003cp\u003eChapter Twenty Mentorship: How To Further Grow Your Career By Networking and Giving Back 267\u003c\/p\u003e \u003cp\u003eAfterword 279\u003c\/p\u003e \u003cp\u003eNotes 281\u003c\/p\u003e \u003cp\u003eAcknowledgments 287\u003c\/p\u003e \u003cp\u003eAbout The Author 289\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cb\u003eSARAH E. BROWN\u003c\/b\u003e \u003c\/b\u003eis a B2B tech marketing leader, author, startup mentor, and ecosystem builder. She has over a decade of experience scaling SaaS companies through customer-centric marketing. She is a mentor at the Techstars accelerator and the founder of Flatirons Tech, a diversity- and inclusion-focused group from Boulder, CO.\u003c\/p\u003e \u003cp\u003eIncredible careers full of impressive leadership and inspiring results are not the sole province of startup founders and entrepreneurs. Those who join startups—either as executives or as individual contributors or managers—can also achieve extraordinary outcomes with the right combination of vision, drive, talent, and resilience.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eLead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams,\u003c\/i\u003e marketing leader and startup mentor Sarah E. Brown delivers an incisive and comprehensive exploration of how to turn an executive role in a startup into an impactful and successful experience worth celebrating. \u003c\/p\u003e\u003cp\u003eIn the book, you’ll discover how to earn—and prepare for—an executive role at a startup, as well as bridging the transition between manager and executive and evaluating your fit at various companies. \u003c\/p\u003e\u003cp\u003eYou’ll learn how to navigate your first 90 days at a startup effectively and to deliver results and manage your team effectively while dealing with the challenges presented by remote and distributed teams. You’ll also learn to communicate your results to your CEO and your board as your company grows in size and complexity. \u003c\/p\u003e\u003cp\u003eThe author explains how to build and manage your team and department through smart recruiting, razor-focused alignment and strategy, inspirational leadership, and a healthy, inclusive culture. Find out the steps you need to take to level up your skills, executive presence, and resilience as your company—and your role within it—matures. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLead Upwards\u003c\/i\u003e is an eye-opening and comprehensive handbook to making your voice heard and your presence felt at a startup company. It’s a detailed guide to delivering results and shaping your—and your company’s—future, one sound decision at a time.  \u003c\/p\u003e\u003cp\u003ePraise for LEAD UPWARDS\u003c\/p\u003e \u003cp\u003e“With all of the books out there for startup founders, few resources exist for startup contributors. \u003ci\u003eLead Upwards\u003c\/i\u003e is a comprehensive, generous guide for making an impact at a tech startup from a joiner’s perspective. A must-read for those new to startups or interested in growing their careers.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—BRAD FELD,\u003c\/b\u003e Partner, Foundry Group; Co-founder, Techstars \u003c\/p\u003e\u003cp\u003e“A practical, approachable guidebook for the new and seasoned startup professional who wants to lead, regardless of their title.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NIR EYAL, \u003c\/b\u003eAuthor of\u003ci\u003e Hooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Lead Upwards \u003c\/i\u003eis a refreshing resource for startup leaders who want to lead from within startups and make a positive impact on the entrepreneurial ecosystem. Brown provides a solid and comprehensive guide for success for emerging executive talent. A must-read for anyone who aspires to take their leadership skill to the next level.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—SUSANNE TEDRICK,\u003c\/b\u003e Author of \u003ci\u003eWomen of Color in Tech: A Blueprint for Inspiring and Mentoring The Next Generation of Technology Innovators\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“Founders: make your startup leaders read this book! \u003ci\u003eLead Upwards\u003c\/i\u003e makes a clear case for investing in the next generation of startup leaders to drive impact.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NICK MEHTA, \u003c\/b\u003eCEO of Gainsight and co-author of \u003ci\u003eCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989514830053,"sku":"NP9781119833352","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119833352.jpg?v=1761784415","url":"https:\/\/k12savings.com\/products\/lead-upwards-isbn-9781119833352","provider":"K12savings","version":"1.0","type":"link"}