{"product_id":"killer-visual-strategies-isbn-9781119680222","title":"Killer Visual Strategies","description":"\u003cp\u003e\u003cb\u003eDiscover the foundation, power, and necessity of visual communication with this essential guide \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. \u003ci\u003eKiller Visual Strategies\u003c\/i\u003e examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eKiller Visual Strategies\u003c\/i\u003e traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field.  The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn best practices for visual communication\u003c\/li\u003e \u003cli\u003eGain inspiration from countless visual examples\u003c\/li\u003e \u003cli\u003eStay on top of the latest trends in visual communication\u003c\/li\u003e \u003cli\u003eUnderstand visual communication for marketing, sales, design, HR, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eKiller Visual Strategies\u003c\/i\u003e provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.\u003c\/p\u003e \u003cp\u003eForward 7\u003c\/p\u003e \u003cp\u003eIntroduction 11\u003c\/p\u003e \u003cp\u003eHow To Read This Book 13\u003c\/p\u003e \u003cp\u003eThe Accidental Agency 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Visual Content Is King 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Environmental Influences And The Rise Of Visual Content 27\u003c\/p\u003e \u003cp\u003eChapter 2 Visual Content And Human Nature 37\u003c\/p\u003e \u003cp\u003eChapter 3 Quality Visual Content Reigns Supreme 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: 8 Rules Of Visual Communication 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Rule 1: Always Think About Con-Text 57\u003c\/p\u003e \u003cp\u003eChapter 5 Rule 2: Small Visual Cues Have A Large Impact 63\u003c\/p\u003e \u003cp\u003eChapter 6 Rule 3: There’s No Gold At The End Of That Rainbow  69\u003c\/p\u003e \u003cp\u003eChapter 7 Rule 4: Good Visual Strategists Ask “Wtf?!” 77\u003c\/p\u003e \u003cp\u003eChapter 8 Rule 5: Avoid The Stigma Of Stock 91\u003c\/p\u003e \u003cp\u003eChapter 9 Rule 6: Stand Out At The Cocktail Party 99\u003c\/p\u003e \u003cp\u003eChapter 10 Rule 7: Use Proper Data Viz Throughout 107\u003c\/p\u003e \u003cp\u003eChapter 11 Rule 8: Commit To The Truth And Prove It 123\u003c\/p\u003e \u003cp\u003eChapter 12 Rules Are Meant To Be Broken 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Your Visual Strategy 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 You Can’t Create Great Content Without A Great Team And Process 157\u003c\/p\u003e \u003cp\u003eChapter 14 Going The Freelance Route 165\u003c\/p\u003e \u003cp\u003eChapter 15 Building An In-House Team 171\u003c\/p\u003e \u003cp\u003ePost Script 177\u003c\/p\u003e \u003cp\u003eAcknowledgements 181\u003c\/p\u003e \u003cp\u003eAppendix A: Terms \u0026amp; Definitions 185\u003c\/p\u003e \u003cp\u003eAppendix B: Tools 187\u003c\/p\u003e \u003cp\u003eAppendix C: Production Time Estimates 195\u003c\/p\u003e \u003cp\u003eAppendix D: A Timeline Of Visual Communication 199\u003c\/p\u003e \u003cp\u003eResources 213\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAMY BALLIETT\u003c\/b\u003e is an entrepreneur, speaker, teacher, and sought-after thought leader in the fields of visual communication and content marketing. As the founder and CEO of Killer Visual Strategies, Amy grew the agency from a bootstrapped startup into an industry leader and yearly awarded Inc. 5000 company, driving visual strategy for the world's top brands. In her capacity as a visual strategist, Amy has been featured in \u003ci\u003eForbes\u003c\/i\u003e and \u003ci\u003eInc.\u003c\/i\u003e, has spoken at more than 175 conferences around the globe, and shares her knowledge as an instructor at the School of Visual Concepts in Seattle and on LinkedIn Learning.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR KILLER VISUAL STRATEGIES\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003e\"Grounded in Amy's experience and hard work which led to her rocket- like rise as a visual strategist, this gem of a book is packed with actionable information and sets its audience up for informed success in the world of visual communication. It's a tremendous asset on its own, or a perfect complement to Amy's courses on LinkedIn Learning!\" \u003cb\u003e—Susan Varnum,\u003c\/b\u003e senior producer, LinkedIn Learning \u003c\/p\u003e\u003cp\u003e\"You've heard the rule: 'show it, don't say it'? That's harder than it sounds, but this book provides the how-to knowledge you need.\" \u003cb\u003e—David Blatner,\u003c\/b\u003e founder, CreativePro Network \u003c\/p\u003e\u003cp\u003e\"Killer. That's the best description of the work of Amy Balliett and her visual strategy team. Her book delivers on that promise with the same eye-opening candor and clarity as her work. The experienced creative professional will find it as useful and informative as a newbie. I sure did.\" \u003cb\u003e—Ted Leonhardt,\u003c\/b\u003e author,\u003ci\u003e Nail It!: Stories for Designers on Negotiating with Confidence\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989498642661,"sku":"NP9781119680222","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119680222.jpg?v=1761784346","url":"https:\/\/k12savings.com\/products\/killer-visual-strategies-isbn-9781119680222","provider":"K12savings","version":"1.0","type":"link"}