{"product_id":"kaching-how-to-run-an-online-business-that-pays-and-pays-isbn-9780470597675","title":"KaChing: How to Run an Online Business that Pays and Pays","description":"\u003cp\u003eThe Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage. \u003c\/p\u003e\u003cp\u003eFortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with \u003ci\u003eKaChing\u003c\/i\u003e. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. \u003ci\u003eKaChing\u003c\/i\u003e will show you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e7 web content types that work together\u003c\/li\u003e\n\u003cli\u003ePeople who can help you generate content that gets hits, mailing lists, and merchandising\u003c\/li\u003e\n\u003cli\u003eAdvertising strategies that connect you with contacts, partner sites, and customers\u003c\/li\u003e\n\u003cli\u003eYouTube, webinar, and other online video tools\u003c\/li\u003e\n\u003cli\u003eBranding approaches that speak to your customer base\u003c\/li\u003e\n\u003cli\u003eSearch engine optimization (SEO) tips that get your web site and business more attention\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, \u003ci\u003eKaChing\u003c\/i\u003e gives you the know-how that will build and maintain internet-generating income for years to come. \u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction—Creating Your Personal KaChing Button xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSo, Just How Easy is It to Begin Building a Web Site? 4\u003c\/p\u003e \u003cp\u003eFrom Blogging to KaChing 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Your Uniqueness Equals Cash 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing Your Niche 15\u003c\/p\u003e \u003cp\u003eThe Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20\u003c\/p\u003e \u003cp\u003eNiches are Nice, but Micro-Niches Create Nicer KaChings 23\u003c\/p\u003e \u003cp\u003eYou’re Not That Unique—Building Your Community 25\u003c\/p\u003e \u003cp\u003eThe Seven Keys to Success 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Content is Not King . . . It is KaChing! 38\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Don’t Have to Be a Writer to Write Valuable Content 39\u003c\/p\u003e \u003cp\u003eSeven Content Types that Go KaChing 42\u003c\/p\u003e \u003cp\u003eIt’s Not Just What You Say, It’s How You Say It 51\u003c\/p\u003e \u003cp\u003eGhost and Guest Writers 51\u003c\/p\u003e \u003cp\u003eTurning Your Content into KaChing 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Information Products—Selling Your Knowledge 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Killer Ideas for Your Information Products 86\u003c\/p\u003e \u003cp\u003eCreating the Product 90\u003c\/p\u003e \u003cp\u003eWriting Copy that Sells 106\u003c\/p\u003e \u003cp\u003eRecruiting Your Affiliate Sales Team 110\u003c\/p\u003e \u003cp\u003eAdd a Shopping Cart to Your Site 113\u003c\/p\u003e \u003cp\u003eThe Big Launch! 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Earning from Affiliate Programs 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSo, What Exactly is an Affiliate? 125\u003c\/p\u003e \u003cp\u003eChoosing Merchants That Match Your Market 126\u003c\/p\u003e \u003cp\u003eChoosing the Products that People Want 130\u003c\/p\u003e \u003cp\u003eStrategies for Affiliate Success 133\u003c\/p\u003e \u003cp\u003eWhat The FTC’s Guidelines Means for Affiliates 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Membership Site? 160\u003c\/p\u003e \u003cp\u003eWhat Do Online Membership Sites Have to Offer? 161\u003c\/p\u003e \u003cp\u003ePricing Your Membership: How Much is Too Much? 165\u003c\/p\u003e \u003cp\u003eCreating Your Membership Site the Easy Way 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Coaching Programs 174\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Coaching? 175\u003c\/p\u003e \u003cp\u003eStrategies for Branding 177\u003c\/p\u003e \u003cp\u003eHow to Do PR for Mass Impact 183\u003c\/p\u003e \u003cp\u003eGetting Started: Low-End Coaching 191\u003c\/p\u003e \u003cp\u003eKicking It Up: High-End Coaching 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Case Studies 200\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContent Sites 201\u003c\/p\u003e \u003cp\u003eAffiliate-Supported Sites 208\u003c\/p\u003e \u003cp\u003eInformation Products 211\u003c\/p\u003e \u003cp\u003eSubscription Sites 215\u003c\/p\u003e \u003cp\u003eBranding 216\u003c\/p\u003e \u003cp\u003eCoaching 218\u003c\/p\u003e \u003cp\u003eConclusion 220\u003c\/p\u003e \u003cp\u003eOther books by Joel Comm 223\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e \"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a \"money button\" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics.\" (\u003ci\u003eBook News Inc,\u003c\/i\u003e November 2010) \u003cp\u003e\u003cb\u003eJOEL COMM\u003c\/b\u003e is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of \u003ci\u003eThe AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power\u003c\/i\u003e. Joel lives with his family in Loveland, Colorado. Visit \u003cb\u003ewww.joelcomm.com\u003c\/b\u003e for more information. \u003c\/p\u003e  \u003cp\u003eThe Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage. \u003c\/p\u003e\u003cp\u003eFortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with \u003ci\u003eKaChing\u003c\/i\u003e. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. \u003ci\u003eKaChing\u003c\/i\u003e will show you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e7 web content types that work together\u003c\/li\u003e\n\u003cli\u003ePeople who can help you generate content that gets hits, mailing lists, and merchandising\u003c\/li\u003e\n\u003cli\u003eAdvertising strategies that connect you with contacts, partner sites, and customers\u003c\/li\u003e\n\u003cli\u003eYouTube, webinar, and other online video tools\u003c\/li\u003e\n\u003cli\u003eBranding approaches that speak to your customer base\u003c\/li\u003e\n\u003cli\u003eSearch engine optimization (SEO) tips that get your web site and business more attention\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, \u003ci\u003eKaChing\u003c\/i\u003e gives you the know-how that will build and maintain internet-generating income for years to come. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989495300325,"sku":"NP9780470597675","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470597675.jpg?v=1761784333","url":"https:\/\/k12savings.com\/products\/kaching-how-to-run-an-online-business-that-pays-and-pays-isbn-9780470597675","provider":"K12savings","version":"1.0","type":"link"}