{"product_id":"internet-phone-mail-and-mixed-mode-surveys-isbn-9781118456149","title":"Internet, Phone, Mail, and Mixed-Mode Surveys","description":"\u003cb\u003eThe classic survey design reference, updated for the digital age\u003c\/b\u003e  \u003cp\u003eFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.\u003c\/p\u003e \u003cp\u003eThis heavily revised \u003ci\u003eFourth Edition\u003c\/i\u003e includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it\u003c\/li\u003e \u003cli\u003eHow and when to use mail, telephone, and Internet surveys to maximum advantage\u003c\/li\u003e \u003cli\u003eProven techniques to increase response rates\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eGuidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys\u003c\/li\u003e \u003cli\u003eDirection on how to construct effective questionnaires, including considerations of layout\u003c\/li\u003e \u003cli\u003eThe effects of sponsorship on the response rates of surveys\u003c\/li\u003e \u003cli\u003eUse of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli.\u003c\/li\u003e \u003cli\u003eThe \u003ci\u003eFourth Edition\u003c\/i\u003e reintroduces the telephone—including coordinating land and mobile.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGrounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.\u003c\/p\u003e \u003cp\u003eAdditional Resources xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Sample Surveys in Our Electronic World 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Cornerstones of Quality Surveys 3\u003c\/p\u003e \u003cp\u003eWhat is Different About Surveying in the 2010s? 10\u003c\/p\u003e \u003cp\u003eWhy Emphasize Mixed-Mode Data Collection? 12\u003c\/p\u003e \u003cp\u003eWhat is Tailored Design and Why is it Needed? 15\u003c\/p\u003e \u003cp\u003eConclusion 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Reducing People’s Reluctance to Respond to Surveys 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample of a Survey with a High Response Rate 21\u003c\/p\u003e \u003cp\u003eUsing Social Exchange Concepts to Motivate Potential Respondents 23\u003c\/p\u003e \u003cp\u003ePutting the Parts Together: Some Guidelines for Applying Social Exchange 42\u003c\/p\u003e \u003cp\u003eMixed-Mode Designs Provide New Opportunities for Applying Social Exchange 47\u003c\/p\u003e \u003cp\u003eReturning to the WSU Doctoral Student Experience Survey: Why it Obtained Such a High Response Rate 50\u003c\/p\u003e \u003cp\u003eConclusion 55\u003c\/p\u003e \u003cp\u003eList of Guidelines 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Covering the Population and Selecting Who to Survey 56\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential Definitions and Their Use 57\u003c\/p\u003e \u003cp\u003eCurrent Coverage and Access Considerations 58\u003c\/p\u003e \u003cp\u003eCommon Sampling Frames and Assessing How Well They Cover the Population 62\u003c\/p\u003e \u003cp\u003eProbability Sampling 75\u003c\/p\u003e \u003cp\u003ePostsurvey Adjustments and Calculating Sampling Error 87\u003c\/p\u003e \u003cp\u003eNonprobability Sampling 91\u003c\/p\u003e \u003cp\u003eConclusion 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Fundamentals of Writing Questions 94\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIssues to Consider When Starting to Craft Survey Questions 95\u003c\/p\u003e \u003cp\u003eThe Anatomy of a Survey Question and Types of Question Formats 109\u003c\/p\u003e \u003cp\u003eGuidelines for Choosing Words and Forming Questions 113\u003c\/p\u003e \u003cp\u003eConclusion 125\u003c\/p\u003e \u003cp\u003eList of Guidelines 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 How to Write Open- and Closed-Ended Questions 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuidelines for Writing Open-Ended Questions 128\u003c\/p\u003e \u003cp\u003eGeneral Guidelines for Writing All Types of Closed-Ended Questions 134\u003c\/p\u003e \u003cp\u003eGuidelines for Nominal Closed-Ended Questions 142\u003c\/p\u003e \u003cp\u003eGuidelines for Ordinal Closed-Ended Questions 150\u003c\/p\u003e \u003cp\u003eConclusion 164\u003c\/p\u003e \u003cp\u003eList of Guidelines 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Aural Versus Visual Design of Questions and Questionnaires 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Visual Design in Self-Administered Surveys 172\u003c\/p\u003e \u003cp\u003eVisual Design Concepts and Their Application to Surveys 173\u003c\/p\u003e \u003cp\u003eGeneral Guidelines for the Visual Presentation of Survey Questions 183\u003c\/p\u003e \u003cp\u003eGuidelines for the Visual Presentation of Open-Ended Questions 192\u003c\/p\u003e \u003cp\u003eGuidelines for the Visual Presentation of Closed-Ended Questions 197\u003c\/p\u003e \u003cp\u003eGuidelines for the Visual Presentation of Questionnaire Pages or Screens 204\u003c\/p\u003e \u003cp\u003eA Case Study: The Use of Visual Design Principles to Improve Data Quality in the American Community Survey 218\u003c\/p\u003e \u003cp\u003eConclusion 224\u003c\/p\u003e \u003cp\u003eList of Guidelines 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Ordering Questions and Testing for Question Order Effects 228\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuestion Order 229\u003c\/p\u003e \u003cp\u003eTesting Questions and Questionnaires 241\u003c\/p\u003e \u003cp\u003eConclusion 256\u003c\/p\u003e \u003cp\u003eList of Guidelines 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Telephone Questionnaires and Implementation 258\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of Telephone-Only Surveys Today 262\u003c\/p\u003e \u003cp\u003eGuidelines for Designing Telephone Questionnaires 262\u003c\/p\u003e \u003cp\u003eGuidelines for Administering Telephone Questionnaires 277\u003c\/p\u003e \u003cp\u003eGuidelines for Establishing Calling Rules and Procedures 284\u003c\/p\u003e \u003cp\u003eQuality Control and Testing Guidelines for Telephone Surveys 293\u003c\/p\u003e \u003cp\u003eConclusion 298\u003c\/p\u003e \u003cp\u003eList of Guidelines 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Web Questionnaires and Implementation 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuidelines for Designing Web and Mobile Questionnaires 303\u003c\/p\u003e \u003cp\u003eGuidelines for Web and Mobile Survey Implementation 328\u003c\/p\u003e \u003cp\u003eQuality Control and Testing Guidelines for Web and Mobile Surveys 342\u003c\/p\u003e \u003cp\u003eConclusion 348\u003c\/p\u003e \u003cp\u003eList of Guidelines 349\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Mail Questionnaires and Implementation 351\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuidelines for Designing Paper Questionnaires 352\u003c\/p\u003e \u003cp\u003eGuidelines for Implementing Mail Questionnaires 366\u003c\/p\u003e \u003cp\u003eQuality Control and Testing Guidelines for Mail Surveys 389\u003c\/p\u003e \u003cp\u003eConclusion 396\u003c\/p\u003e \u003cp\u003eList of Guidelines 396\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Mixed-Mode Questionnaires and Survey Implementation 398\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Single-Mode Surveys are Not Acceptable 398\u003c\/p\u003e \u003cp\u003eWhy Consider a Mixed-Mode Survey Design 400\u003c\/p\u003e \u003cp\u003eGuidelines for Designing Questionnaires That Will Minimize Measurement Differences Across Survey Modes 404\u003c\/p\u003e \u003cp\u003eExpanding the Research Base for Designing Mixed-Mode Surveys 416\u003c\/p\u003e \u003cp\u003eGuidelines for Using Multiple Contact Modes to Achieve More Effective Communication with Potential Respondents 417\u003c\/p\u003e \u003cp\u003eGuidelines for Providing Alternative Response Modes 424\u003c\/p\u003e \u003cp\u003eFrom Individual Guidelines to Practical Study Designs 434\u003c\/p\u003e \u003cp\u003eGuidelines for Testing Mixed-Mode Surveys 445\u003c\/p\u003e \u003cp\u003eConclusion 447\u003c\/p\u003e \u003cp\u003eList of Guidelines 448\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Responding to Societal Change and Preparing for What Lies Ahead 450\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePanels and Longitudinal Surveys 452\u003c\/p\u003e \u003cp\u003eNonprobability Sampling 455\u003c\/p\u003e \u003cp\u003eNew Mobile Devices and Technology 456\u003c\/p\u003e \u003cp\u003eSupplementing Questionnaires with Measurement Using Electronic Devices 458\u003c\/p\u003e \u003cp\u003eBig Data and Administrative Records 459\u003c\/p\u003e \u003cp\u003eData Security 461\u003c\/p\u003e \u003cp\u003eSpecialized Purpose Surveys 461\u003c\/p\u003e \u003cp\u003eInternational and Cross-Cultural Surveys 463\u003c\/p\u003e \u003cp\u003eThe Challenge of Connecting with Empowered but Diverse Respondents 464\u003c\/p\u003e \u003cp\u003eReferences 469\u003c\/p\u003e \u003cp\u003eAuthor Index 491\u003c\/p\u003e \u003cp\u003eSubject Index 497\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDon A. Dillman, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is Regents’ Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJolene D. Smyth, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is an associate professor in the Survey Research and Methodology Program and the Department of Sociology and is the Director of the Bureau of Social Research at the University of Nebraska-Lincoln.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLeah Melani Christian, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is a Director in Research Methods at Nielsen where her work focuses on panel recruitment and maintenance.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e“[This] is a great book. It is authoritative, engaging, easy to read, well integrated, and yet is specific enough to serve as a ‘how-to’ manual for beginning researchers. Moreover, it is grounded in current literature, based on original and integrative theory, and is very up-to-date.”\u003c\/i\u003e\u003cbr\u003e —\u003cb\u003eThomas M. Guterbock,\u003c\/b\u003e University of Virginia\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInvaluable to any researcher seeking quality feedback from survey questions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eT\u003c\/b\u003ehis update of the classic text on survey design enables researchers to apply tried-and-true methodologies across multiple channels for the best possible response rates and most insightful feedback. At the center of this resource is the concept of tailored design, which strives to make surveys attractive and relevant while minimizing the burden on respondents. For students and professionals alike, This book offers the guidance necessary for conducting surveys via traditional paper and mail, but also includes information for the digital age with mobile devices, tablets, and online tools.\u003c\/p\u003e \u003cp\u003eWith detailed case studies that take the content from theory to practice, this \u003ci\u003eFourth Edition\u003c\/i\u003e provides detailed instruction on the latest survey design concepts. Learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it\u003c\/li\u003e \u003cli\u003eHow and when to use mail, telephone, and Internet surveys to your maximum advantage\u003c\/li\u003e \u003cli\u003eProven techniques to increase response rates\u003c\/li\u003e \u003cli\u003eThe best way to obtain high-quality feedback from mail, electronic, and other self-administered surveys\u003c\/li\u003e \u003cli\u003eFrom a companion website with additional examples of questionnaires and contact materials from multiple surveys as well as other tools to help researchers design quality surveys\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor more than two decades, the previous editions of this book have defined excellence in terms of designing and administering research. This \u003ci\u003eFourth Edition\u003c\/i\u003e builds upon that reputation with updated tools and strategies to help researchers generate useful.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989450506469,"sku":"NP9781118456149","price":111.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118456149.jpg?v=1761784147","url":"https:\/\/k12savings.com\/products\/internet-phone-mail-and-mixed-mode-surveys-isbn-9781118456149","provider":"K12savings","version":"1.0","type":"link"}