{"product_id":"integrity-selling-for-the-21st-century-isbn-9780385509565","title":"Integrity Selling for the 21st Century","description":"\u003cb\u003e“I have observed several hundred salespeople who were taught to use deceptive practices   like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry,   I have observed countless people who had been taught to sell with high integrity.   Ironically, their customer satisfaction, profit margins, and salesperson retention   were significantly higher.” — Ron Willingham\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003eIf you’ve tried manipulative, self-focused   selling techniques that demean you and your customer, if you’ve ever wondered if   selling could be more than just talking people into buying, then \u003ci\u003eIntegrity Selling   for the 21st Century\u003c\/i\u003e is the book for you. Its concept is simple: Only by getting   to know your customers and their needs — and believing that you can meet those needs   — will you enjoy relationships with customers built on trust. And only then, when   you bring more value to your customers than you receive in payment, will you begin   to reap the rewards of high sales. \u003cbr\u003e\u003cbr\u003e Since the publication of Ron Willingham’s enormously   successful first book, \u003ci\u003eIntegrity Selling\u003c\/i\u003e, his sales program has been adopted by dozens   of Fortune 500 companies, such as Johnson \u0026amp; Johnson and IBM, as well as the American   Red Cross and the \u003ci\u003eNew York Times\u003c\/i\u003e. In his new book, \u003ci\u003eIntegrity Selling for the 21st   Century\u003c\/i\u003e, Willingham explains how his selling system relates to today’s business climate   — when the need for integrity is greater than ever before. \u003cbr\u003e\u003cbr\u003e \u003ci\u003eIntegrity Selling for   the 21st Century\u003c\/i\u003e teaches a process of self-evaluation to help you become a stellar   salesperson in any business climate. Once you’ve established your own goals and personality   traits, you’ll be able to evaluate them in your customers and adapt your styles to   create a more trusting, productive relationship. \u003cbr\u003e\u003cbr\u003e Drawing upon Willingham’s years   of experience and success stories from sales forces of the more than 2,000 companies   that have adopted the Integrity Selling system, Ron Willingham has created a blueprint   for achieving success in sales while staying true to your values.“Powerful, insightful, and practical. \u003ci\u003eIntegrity Selling for the 21st Century\u003c\/i\u003e dispels outdated methods and techniques and replaces them with a dynamic six-step process for success… A must-read for any sales professional.” \u003cbr\u003e—Alex Perriello, president and CEO, Coldwell Banker Real Estate Corporation\u003cbr\u003e\u003cbr\u003e“Integrity Selling® is a wonderful tool that analyzes what makes people buy, and breaks down the process into simple and usable bites.” \u003cbr\u003e—Dennis Manning, president and CEO, Guardian Life Insurance Company of America\u003cbr\u003e\u003cbr\u003e “Ron Willingham’s new book helps salespeople realize that customers are not persuaded so much by what they say but by who they are and how they relate to others. It’s a refreshing book that peels back the artificial layers of traditional selling and exposes the true essence of sales success.”  —Gerhard Gschwandtner, founder and publisher, \u003ci\u003eSelling Power\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e“The Integrity Selling® program reminds us there is more to sales than being customer-focused. It’s going the extra mile to solve needs, not fill wants. It’s making the conscious decision to do things right for people because it’s the right thing to do. Now, more than ever, those who believe in ethics, trust, honesty, responsibility, and integrity succeed.  Those who don’t, do not.”  \u003cbr\u003e—Barry Griswell, chairman, president, and CEO, Principal Financial GroupRON WILLINGHAM is the founder and CEO of Integrity Systems, an international leader in sales and customer service training and development that has conducted courses in over sixty-five countries and has been translated into seven languages. He lives in Phoenix, Arizona.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":46301098049765,"sku":"NP9780385509565","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780385509565.jpg?v=1767730100","url":"https:\/\/k12savings.com\/products\/integrity-selling-for-the-21st-century-isbn-9780385509565","provider":"K12savings","version":"1.0","type":"link"}