{"product_id":"integration-marketing-isbn-9780470454596","title":"Integration Marketing","description":"\u003cp\u003eThe biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald's to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations? \u003c\/p\u003e\u003cp\u003eThe answer is \"yes,\" and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as \"business miracles\" with a zero-dollar ad budget. \u003c\/p\u003e\u003cp\u003eNow, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. \u003c\/p\u003e\u003cp\u003eEven better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. \u003c\/p\u003e\u003cp\u003eThis isn't just some new buzzword for the same old ideas—it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow—\u003ci\u003emore profit faster\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eIntroduction (Why the Business World Needs Another Buzzword) xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Idea 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Digital New School Meets Profitable Old School 3\u003cbr\u003eNew School Gets Schooled (“Thank You, Sir. May I Have Another?”)\u003c\/p\u003e \u003cp\u003e2 A Real-Life Yoda on Billion Dollar Businesses 17\u003c\/p\u003e \u003cp\u003e3 How Integration Marketing Transformed a Self-Confessed Geek into One of History’s Most Influential People 31\u003c\/p\u003e \u003cp\u003e4 Talking the Business Growth Talk 45\u003cbr\u003eThe Language of Integration Marketing (Part 1)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Strategy 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Why Strategic Integration Marketing? 57\u003cbr\u003eThree Magic Words\u003c\/p\u003e \u003cp\u003e6 Taking That First Step Forward 67\u003cbr\u003eCreating Your Integration Marketing Growth Strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Mastery 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 More Words that Matter 77\u003cbr\u003eThe Language of Integration Marketing (Part 2)\u003c\/p\u003e \u003cp\u003e8 Minimizing Guesswork, Maximizing Growth 89\u003cbr\u003eUsing the Integration Marketing Score\u003c\/p\u003e \u003cp\u003e9 Google, Snoop Dogg, and Some Bling-Bling 105\u003cbr\u003eClever Integration Marketing Tactics Everywhere You Look\u003c\/p\u003e \u003cp\u003e\u003cb\u003eExtra Credit 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 One More Benefit 117\u003cbr\u003eIntegration Marketing as Ecology\u003c\/p\u003e \u003cp\u003eAppendix Integration Spottings 125\u003c\/p\u003e \u003cp\u003eIndex 131\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMARK JOYNER\u003c\/b\u003e is one of the world's leading Internet marketers and the founder of Construct Zero. He was the early pioneer of many of today's biggest online trends and is the author of three other Wiley titles, \u003ci\u003eSimpleology, The Great Formula, and The Irresistible Offer.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.IntegrationMarketing.com.\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003eThe biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald's to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations? \u003c\/p\u003e\u003cp\u003eThe answer is \"yes,\" and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as \"business miracles\" with a zero-dollar ad budget. \u003c\/p\u003e\u003cp\u003eNow, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. \u003c\/p\u003e\u003cp\u003eEven better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. \u003c\/p\u003e\u003cp\u003eThis isn't just some new buzzword for the same old ideas—it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow—\u003ci\u003emore profit faster\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989437858021,"sku":"NP9780470454596","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470454596.jpg?v=1761784099","url":"https:\/\/k12savings.com\/products\/integration-marketing-isbn-9780470454596","provider":"K12savings","version":"1.0","type":"link"}