{"product_id":"intangience-isbn-9798887506319","title":"Intangience","description":"In \u003ci\u003eIntangience\u003c\/i\u003e, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.\u003cbr\u003e\u003cbr\u003eThrough compelling stories—from converting gang leaders through basketball to rescuing a national brewery from foreign competition—Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).\u003cbr\u003e\u003cbr\u003eWhether you're building a brand, leading an organization, or seeking greater meaning in your personal life, \u003ci\u003eIntangience\u003c\/i\u003e provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.","brand":"Forbes Books","offers":[{"title":"Default Title","offer_id":48683213652197,"sku":"NP9798887506319","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_8f2d0649-55d3-48b3-b411-319f9dd42693.jpg?v=1775169359","url":"https:\/\/k12savings.com\/products\/intangience-isbn-9798887506319","provider":"K12savings","version":"1.0","type":"link"}