{"product_id":"instagram-rules-isbn-9780711251762","title":"Instagram Rules","description":"\u003cb\u003eSALES \u0026amp; MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021\u003cbr\u003e\u003cbr\u003e 'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES\u003cbr\u003e\u003cbr\u003e ****************\u003cbr\u003e\u003cbr\u003e Boost your business, grow an online community or promote a side-hustle with\u003ci\u003e Instagram Rules\u003c\/i\u003e. \u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. \u003cb\u003eBut how can you use it effectively? \u003c\/b\u003eSocial media expert Jodie Cook breaks it down into \u003cb\u003e125 bite-sized rules\u003c\/b\u003e, making Instagram an easy and efficient\u003cb\u003e \u003c\/b\u003emethod for expanding your venture. \u003cbr\u003e\u003cbr\u003e Jodie takes you through the most important aspects of running a professional account – \u003cb\u003estrategy, content, community, growth\u003c\/b\u003e – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLearn \u003c\/b\u003ethe dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCreate\u003c\/b\u003e a personalised Instagram strategy, whatever your business is. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eApply insight \u003c\/b\u003efrom interviews with successful users (from \u003cb\u003eBen \u0026amp; Jerry's\u003c\/b\u003e and \u003cb\u003ePapier\u003c\/b\u003e, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRead \u003c\/b\u003eas a quick-fire reference or as a \u003cb\u003estep-by-step guide\u003c\/b\u003e or for effective, focused strategy.\u003c\/li\u003e\n\u003c\/ul\u003e Whether you’re a \u003cb\u003ecomplete novice\u003c\/b\u003e, \u003cb\u003eshort on time\u003c\/b\u003e or want to \u003cb\u003eimprove your engagement \u003c\/b\u003e– \u003ci\u003eInstagram Rules\u003c\/i\u003e makes social media marketing \u003cb\u003estraightforward \u003c\/b\u003eand\u003cb\u003e hassle-free\u003c\/b\u003e for any small business or serious Instagram user.","brand":"Frances Lincoln","offers":[{"title":"Default Title","offer_id":44891924627685,"sku":"NP9780711251762","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_1d071a70-b05f-473e-a51a-4231fa806629.jpg?v=1773102987","url":"https:\/\/k12savings.com\/products\/instagram-rules-isbn-9780711251762","provider":"K12savings","version":"1.0","type":"link"}