{"product_id":"instagram-for-business-for-dummies-isbn-9781394279623","title":"Instagram For Business For Dummies","description":"\u003cp\u003e\u003cb\u003eBecome an Instagram aficionado and grow your business online\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eInstagram For Business For Dummies\u003c\/i\u003e shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSet up your Instagram business account and link your sales to the Instagram Shopping feature\u003c\/li\u003e \u003cli\u003eUse analytics to understand your engagement and create better content\u003c\/li\u003e \u003cli\u003eLearn how to effectively use Instagram Stories, Broadcast Channels, and Threads\u003c\/li\u003e \u003cli\u003eReach more people with brand partnerships, hashtags, and viral posts\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEven if you're a complete Insta-beginner, \u003ci\u003eInstagram For Business For Dummies\u003c\/i\u003e will help you market your brand on this powerful social platform. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Creating Your Profile and Building Your Narrative 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Installing Instagram 7\u003c\/p\u003e \u003cp\u003eChapter 2: Setting Up Your Profile 21\u003c\/p\u003e \u003cp\u003eChapter 3: Hitting Your Target Audience 35\u003c\/p\u003e \u003cp\u003eChapter 4: Taking and Posting Great Photos 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Interacting with Others 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Finding People to Follow 71\u003c\/p\u003e \u003cp\u003eChapter 6: Sharing and Commenting on Posts 85\u003c\/p\u003e \u003cp\u003eChapter 7: Direct Messaging with Ease 97\u003c\/p\u003e \u003cp\u003eChapter 8: Wielding the Power of the Hashtag 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Fitting All the Marketing Pieces Together 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Planning a Winning Ad 131\u003c\/p\u003e \u003cp\u003eChapter 10: Creating an Effective Instagram Ad 143\u003c\/p\u003e \u003cp\u003eChapter 11: Creating a Winning Contest 159\u003c\/p\u003e \u003cp\u003eChapter 12: Connecting Your Marketing Dots 173\u003c\/p\u003e \u003cp\u003eChapter 13: Instagram Analytics 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Using Instagram Stories as Another Avenue 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Sharing with Instagram Stories 195\u003c\/p\u003e \u003cp\u003eChapter 15: Making Your Story More Fun 209\u003c\/p\u003e \u003cp\u003eChapter 16: Sharing Your Stories in New Ways 223\u003c\/p\u003e \u003cp\u003eChapter 17: Using Highlights to Keep Stories Longer 235\u003c\/p\u003e \u003cp\u003eChapter 18: Going Live on Instagram 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Becoming a Pro at Reels and Broadcast Channels 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Using Reels to Stand Out 253\u003c\/p\u003e \u003cp\u003eChapter 20: Creating a Reels Presence 257\u003c\/p\u003e \u003cp\u003eChapter 21: Starting Your Own Broadcast Channel 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: Why Isn’t This Working? 283\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22: Insta-Diagnosing Instagram 285\u003c\/p\u003e \u003cp\u003eChapter 23: Insta-Help Is on the Way 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7: The Part of Tens 313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24: Ten Brands Killing It on Instagram 315\u003c\/p\u003e \u003cp\u003eChapter 25: Ten Places to Find Inspiration 325\u003c\/p\u003e \u003cp\u003eIndex 335\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eEric Butow\u003c\/b\u003e is the owner of Butow Communications Group and author of 40+ books, including \u003ci\u003eDigital Etiquette For Dummies\u003c\/i\u003e. IG: @ericbutow. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCorey Walker\u003c\/b\u003e is the owner of The Marketing Specialist in El Dorado Hills, California. IG: @coreycwalker.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePump up sales with the power of “Insta”\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Instagram\u003csup\u003e®\u003c\/sup\u003e platform has an astounding power to generate business and engage consumers. \u003ci\u003eInstagram\u003csup\u003e®\u003c\/sup\u003e For Business For Dummies\u003c\/i\u003e shows you how to create compelling content that will get people to stop scrolling. Get started with a crash course on communicating what sets your brand apart and learn all the must-know features and strategies for expanding your reach. If ever you feel that your efforts are underperforming, this book will help turn it around. Tap into Instagram’s global userbase and tell your story to the world—literally. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside … \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInstalling Instagram and setting up a business account\u003c\/li\u003e \u003cli\u003eMessaging and following users\u003c\/li\u003e \u003cli\u003eUsing hashtags to promote content to the right people\u003c\/li\u003e \u003cli\u003eCreating effective campaigns\u003c\/li\u003e \u003cli\u003eMonitoring marketing metrics\u003c\/li\u003e \u003cli\u003eMaking the most of Reels, live video, and channels\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989433303269,"sku":"NP9781394279623","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394279623.jpg?v=1761784082","url":"https:\/\/k12savings.com\/products\/instagram-for-business-for-dummies-isbn-9781394279623","provider":"K12savings","version":"1.0","type":"link"}