{"product_id":"inside-your-customers-imagination-isbn-9781523090204","title":"Inside Your Customer's Imagination","description":"\u003cb\u003e“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, \u003ci\u003eNew York Times\u003c\/i\u003e-bestselling coauthor of \u003ci\u003eMavericks at Work\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eOrganizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” \u003cbr\u003e\u003cbr\u003eTo surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity.\u003cbr\u003e\u003cbr\u003eUsing examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.  \u003cbr\u003e\u003cbr\u003e\u003cb\u003e“Innovation through partnership is the blueprint for business growth in the future. \u003ci\u003eInside Your Customer’s Imagination\u003c\/i\u003e provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 \u003ci\u003eNew York Times\u003c\/i\u003e-bestselling author \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)\u003c\/b\u003e“Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.”\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e—Jeanne Bliss, founder and CEO, CustomerBliss, and cofounder, Customer Experience Professionals Association \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“There’s a big difference between a company thinking like a customer and actually listening to one. It’s only when you add in the latter that the magic can really happen. \u003ci\u003eInside Your Customer’s Imagination\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003ehelps chart the way to achieving the innovative spark central to a company’s success.” \u003cbr\u003e\u003cb\u003e—Keith Barr, CEO, InterContinental Hotels Group\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eInside Your Customer’s Imagination\u003c\/i\u003e is a journey into a powerful idea: that innovation is a fundamentally social process—the more people you involve as creators and contributors, the greater your innovation capacity.”\u003cbr\u003e\u003cb\u003e—Polly LaBarre, coauthor of \u003ci\u003eMavericks at Work\u003c\/i\u003e and founding member of \u003ci\u003eFast Company\u003c\/i\u003e magazine\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Innovation through partnership is the blueprint for business growth in the future. \u003ci\u003eInside Your Customer’s Imagination\u003c\/i\u003e provides the instruction and inspiration to make it a success.”\u003cbr\u003e\u003cb\u003e—Marshall Goldsmith, world’s leading executive coach and author of three #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling books\u003c\/b\u003e\u003cb\u003eChip R. Bell \u003c\/b\u003eis senior partner of the Chip Bell Group. For the sixth year in a row, Global Gurus in 2020 ranked him one of the top three keynote speakers in the world on customer service. Bell has appeared on CNBC, CNN, Fox Business, Bloomberg TV, ABC, CBS, and NPR, and his work has been featured in \u003ci\u003eFortune, Wall Street Journal, Financial Times, USA Today, Success, Businessweek, Entrepreneur, Money\u003c\/i\u003e, and \u003ci\u003eFast Company\u003c\/i\u003e. He is a regular columnist for Forbes.com, MoneyInc.com, CEOWORLD Magazine, Real Leaders, and TheCEOMagazine.com.Bestselling author of Customers As Partners","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46302779015397,"sku":"NP9781523090204","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781523090204.jpg?v=1767730086","url":"https:\/\/k12savings.com\/products\/inside-your-customers-imagination-isbn-9781523090204","provider":"K12savings","version":"1.0","type":"link"}