{"product_id":"inside-the-investors-brain-isbn-9780470067376","title":"Inside the Investor's Brain","description":"\u003cb\u003eUnique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success\u003c\/b\u003e  \u003cp\u003eInside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.\u003c\/p\u003e  Preface.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Foundations.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Markets on the Mind.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalysts and Dart Boards.\u003c\/p\u003e \u003cp\u003eDeveloping Better Expectations.\u003c\/p\u003e \u003cp\u003e“The Wisdom of the Collective”\u003c\/p\u003e \u003cp\u003eMeteorological Anomalies and Other Animal Spirits.\u003c\/p\u003e \u003cp\u003eSentiment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Brain Basics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDamasio and the Iowa Gambling Task.\u003c\/p\u003e \u003cp\u003eThe Brain: Structure and Function.\u003c\/p\u003e \u003cp\u003eThe Brain-Damaged Investor.\u003c\/p\u003e \u003cp\u003eResearch Methods.\u003c\/p\u003e \u003cp\u003eNeuroscience Preview.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Origins of Mind.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmotions and Perceptions.\u003c\/p\u003e \u003cp\u003eExpectations and the Comparator.\u003c\/p\u003e \u003cp\u003eCounterfactual Comparisons.\u003c\/p\u003e \u003cp\u003eBeliefs and Expectations: The Placebo Effect.\u003c\/p\u003e \u003cp\u003eMaking Sense of the News.\u003c\/p\u003e \u003cp\u003eSelf-Deception.\u003c\/p\u003e \u003cp\u003eEmotional Defense Mechanisms and Motivated Reasoning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Neurochemistry.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroducing the Neurotransmitters.\u003c\/p\u003e \u003cp\u003eSerotonin.\u003c\/p\u003e \u003cp\u003eDopamine.\u003c\/p\u003e \u003cp\u003eNorepinephrine.\u003c\/p\u003e \u003cp\u003eOpiates.\u003c\/p\u003e \u003cp\u003eStress Hormones.\u003c\/p\u003e \u003cp\u003eCaffeine.\u003c\/p\u003e \u003cp\u003eGABA, Acetylcholine, and Omega-3 Fatty Acids.\u003c\/p\u003e \u003cp\u003eThe Chemistry of (Financial) Mental Disorders.\u003c\/p\u003e \u003cp\u003eThe Neurochemistry of Financial Performance.\u003c\/p\u003e \u003cp\u003eSerotonin and Market Bubbles.\u003c\/p\u003e \u003cp\u003eRecreational Drugs and Alcohol.\u003c\/p\u003e \u003cp\u003eAlcohol.\u003c\/p\u003e \u003cp\u003eCocaine.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Feelings and Finances.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Intuition.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalysis and Intuition.\u003c\/p\u003e \u003cp\u003eInvestment Practice.\u003c\/p\u003e \u003cp\u003eWhat Does Your \"Gut\" Tell You?\u003c\/p\u003e \u003cp\u003eListening Without Thinking.\u003c\/p\u003e \u003cp\u003eIntuition and Emotion in Investing.\u003c\/p\u003e \u003cp\u003eEmotional Intelligence.\u003c\/p\u003e \u003cp\u003eSubliminal Emotion.\u003c\/p\u003e \u003cp\u003eStirring the Unconscious.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Money Emotions.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmotional Biases.\u003c\/p\u003e \u003cp\u003eThe Difference between Positive and Negative Feelings.\u003c\/p\u003e \u003cp\u003eRegret as a Self-Fulfilling Prophecy.\u003c\/p\u003e \u003cp\u003eAn Amicable Divorce.\u003c\/p\u003e \u003cp\u003eSadness and Disgust.\u003c\/p\u003e \u003cp\u003eFear and Anger.\u003c\/p\u003e \u003cp\u003eProjection Bias.\u003c\/p\u003e \u003cp\u003eManaging Feelings.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Excitement and Greed.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrokers Kindle Irrational Exuberance.\u003c\/p\u003e \u003cp\u003eThe Anatomy of Stock Hype.\u003c\/p\u003e \u003cp\u003eGreed: The Basics.\u003c\/p\u003e \u003cp\u003eThe BIAS Task.\u003c\/p\u003e \u003cp\u003eThe Nucleus Accumbens.\u003c\/p\u003e \u003cp\u003eExcited About a Good Deal.\u003c\/p\u003e \u003cp\u003eImproving Biased Decision Making.\u003c\/p\u003e \u003cp\u003eGreed in the Markets.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Overconfidence and Hubris.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Psychology of Hubris.\u003c\/p\u003e \u003cp\u003eOverconfidence.\u003c\/p\u003e \u003cp\u003eIllusion of Control.\u003c\/p\u003e \u003cp\u003eWinning Changes the Brain.\u003c\/p\u003e \u003cp\u003eThe Neurochemistry of Exploration.\u003c\/p\u003e \u003cp\u003eOne Who Knows: Christian Siva-Jothy.\u003c\/p\u003e \u003cp\u003eConfidence—the \"Good\" Kind.\u003c\/p\u003e \u003cp\u003eSolutions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Anxiety, Fear, and Nervousness.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eClimbing a Wall of Worry.\u003c\/p\u003e \u003cp\u003eDread in the MRI.\u003c\/p\u003e \u003cp\u003eNature versus Nurture.\u003c\/p\u003e \u003cp\u003eIt’s All in Your Head.\u003c\/p\u003e \u003cp\u003eEmpathy Gaps.\u003c\/p\u003e \u003cp\u003ePain Relief.\u003c\/p\u003e \u003cp\u003eInvestment Lessons.\u003c\/p\u003e \u003cp\u003eOf Hurricanes, Risk Perceptions, and Opportunity.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Stress and Burnout.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStress.\u003c\/p\u003e \u003cp\u003eCramer on Stress.\u003c\/p\u003e \u003cp\u003eChoking for Rupees.\u003c\/p\u003e \u003cp\u003eWhich Goes Wrong—the Brains or the Brawn?\u003c\/p\u003e \u003cp\u003eStress and Trend Perception.\u003c\/p\u003e \u003cp\u003eNeurochemistry of Stress.\u003c\/p\u003e \u003cp\u003eBiological Effects of Stress.\u003c\/p\u003e \u003cp\u003eAdrenaline Junkies.\u003c\/p\u003e \u003cp\u003eManaging Investment Stress.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Love of Risk.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing When to Fold ‘Em.\u003c\/p\u003e \u003cp\u003ePathological Gambling.\u003c\/p\u003e \u003cp\u003eThe Gambler’s Brain.\u003c\/p\u003e \u003cp\u003eOught to Know Better.\u003c\/p\u003e \u003cp\u003eReducing Gambling.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Personality Factors.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \"Big Five.\"\u003c\/p\u003e \u003cp\u003eExtraversion versus Introversion.\u003c\/p\u003e \u003cp\u003eNeuroticism versus Emotional Stability.\u003c\/p\u003e \u003cp\u003eConscientiousness versus Impulsiveness.\u003c\/p\u003e \u003cp\u003eOpenness to New Experiences versus Traditionalism.\u003c\/p\u003e \u003cp\u003eAgreeableness versus Self-interest.\u003c\/p\u003e \u003cp\u003eThe Genetics of Personality.\u003c\/p\u003e \u003cp\u003eInvesting Personality.\u003c\/p\u003e \u003cp\u003eNeurotic Investors.\u003c\/p\u003e \u003cp\u003eExtraverted, Open, and Conscientious Investors.\u003c\/p\u003e \u003cp\u003eOther Personality Research.\u003c\/p\u003e \u003cp\u003eTrading Psychology.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Thinking about Money.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Making Decisions.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpected Value and Expected Utility.\u003c\/p\u003e \u003cp\u003eThe Jackpot Trap.\u003c\/p\u003e \u003cp\u003eProbability Misjudgments.\u003c\/p\u003e \u003cp\u003eVividness, Imagination, and Desire.\u003c\/p\u003e \u003cp\u003eAmbiguity and Uncertainty.\u003c\/p\u003e \u003cp\u003eAmbiguity in the Markets.\u003c\/p\u003e \u003cp\u003eNeuroscience of Ambiguity, Risk, and Reward.\u003c\/p\u003e \u003cp\u003eThe Possibility that You are Overweight.\u003c\/p\u003e \u003cp\u003eThe Trusting Brain.\u003c\/p\u003e \u003cp\u003eNeuroscience of the Ultimatum Game.\u003c\/p\u003e \u003cp\u003eThe Trust Hormone.\u003c\/p\u003e \u003cp\u003eImplications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Framing Your Options.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Disposition Effect.\u003c\/p\u003e \u003cp\u003eA Father-Son Stock Sale.\u003c\/p\u003e \u003cp\u003eTeasing out the Problem.\u003c\/p\u003e \u003cp\u003eFraming Risk.\u003c\/p\u003e \u003cp\u003eA Frame in the Membrane.\u003c\/p\u003e \u003cp\u003eHolding Losers: \"Double-or-Nothing!\"\u003c\/p\u003e \u003cp\u003eDifferences in Aversion.\u003c\/p\u003e \u003cp\u003eLetting Winners Ride.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Loss Aversion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNeuroscience of Loss Aversion.\u003c\/p\u003e \u003cp\u003eThe Equity Premium Puzzle.\u003c\/p\u003e \u003cp\u003eThe Implied Put Option.\u003c\/p\u003e \u003cp\u003eOvercoming Loss Aversion.\u003c\/p\u003e \u003cp\u003eThe House Money Effect.\u003c\/p\u003e \u003cp\u003eLessons from the Pope.\u003c\/p\u003e \u003cp\u003eComments from Soros, Tudor, and Cramer: \"Booyah!\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Time Discounting.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet Your Hand out of the Cookie Jar.\u003c\/p\u003e \u003cp\u003eBrain Basis of Delayed Gratification.\u003c\/p\u003e \u003cp\u003eChemical Impulses.\u003c\/p\u003e \u003cp\u003eMonkey Business.\u003c\/p\u003e \u003cp\u003eMaking a Killing in the Options Pit.\u003c\/p\u003e \u003cp\u003eImproving Self-Control.\u003c\/p\u003e \u003cp\u003eIn Practice.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Herding.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHerding.\u003c\/p\u003e \u003cp\u003eSocial Proof.\u003c\/p\u003e \u003cp\u003eSocial Comparison.\u003c\/p\u003e \u003cp\u003eAsch and Conformity.\u003c\/p\u003e \u003cp\u003eInformation Cascades.\u003c\/p\u003e \u003cp\u003eStanley Milgram and the Shocking Truth.\u003c\/p\u003e \u003cp\u003eNice Clothes, Fast Cars, and Fancy Titles.\u003c\/p\u003e \u003cp\u003eThe Neuroscience of Cooperation.\u003c\/p\u003e \u003cp\u003eAnalysts' Abuse of Authority.\u003c\/p\u003e \u003cp\u003eThe Herding Habit.\u003c\/p\u003e \u003cp\u003eLiving the Contrarian Lifestyle.\u003c\/p\u003e \u003cp\u003eAdvice for Herd Animals and Trend Followers.\u003c\/p\u003e \u003cp\u003eAdvice for Investment Committees.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Charting and Data Mining.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArtificial Neural Networks.\u003c\/p\u003e \u003cp\u003eData Mining and Self-deception.\u003c\/p\u003e \u003cp\u003eFinding Patterns in the Noise.\u003c\/p\u003e \u003cp\u003eThe Trend and Mean-reversion Biases in Chart Reading.\u003c\/p\u003e \u003cp\u003eOverreliance on Charts.\u003c\/p\u003e \u003cp\u003eThe Gambler's Fallacy.\u003c\/p\u003e \u003cp\u003eIrrational Exuberance . . . Called Too Early.\u003c\/p\u003e \u003cp\u003eThe Soochow Gambling Task.\u003c\/p\u003e \u003cp\u003eThe Learned Caudate.\u003c\/p\u003e \u003cp\u003ePatterns in Earnings Reports.\u003c\/p\u003e \u003cp\u003eFooled by Randomness.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Attention and Memory.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTerminal Illness.\u003c\/p\u003e \u003cp\u003eRepresentative Returns.\u003c\/p\u003e \u003cp\u003eFond Memories.\u003c\/p\u003e \u003cp\u003eBeating the Hindsight Bias.\u003c\/p\u003e \u003cp\u003eAttention Deficit.\u003c\/p\u003e \u003cp\u003eKeep Your Eye on the Pills.\u003c\/p\u003e \u003cp\u003eWhat's in a Name?\u003c\/p\u003e \u003cp\u003eChina Prosperity Internet Holdings.\u003c\/p\u003e \u003cp\u003e\"All that Glitters.\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Age, Sex, and Culture.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmotional Memories.\u003c\/p\u003e \u003cp\u003eThe Female Brain: Estrogen, Emotion, and Cooperation.\u003c\/p\u003e \u003cp\u003eFinancial Planning for Divorcees.\u003c\/p\u003e \u003cp\u003eMale Overconfidence.\u003c\/p\u003e \u003cp\u003eAge.\u003c\/p\u003e \u003cp\u003eThe Seattle Longitudinal Study of Adult Development.\u003c\/p\u003e \u003cp\u003eCulture (East and West).\u003c\/p\u003e \u003cp\u003eChinese Risk Takers.\u003c\/p\u003e \u003cp\u003eBiases Among Chinese Stock Traders.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: In Practice.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Emotion Management.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo it for Love, Not Money.\u003c\/p\u003e \u003cp\u003eMoney Changes You.\u003c\/p\u003e \u003cp\u003eEmotional Defenses.\u003c\/p\u003e \u003cp\u003eThe Pursuit of Happiness.\u003c\/p\u003e \u003cp\u003eNeuroplasticity.\u003c\/p\u003e \u003cp\u003eChemical Stabilizers.\u003c\/p\u003e \u003cp\u003eSelf-discipline.\u003c\/p\u003e \u003cp\u003eCreating a Decision Journal.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Change Techniques.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDealing with Fearful and Overconfident Clients.\u003c\/p\u003e \u003cp\u003eCognitive-behavioral Therapy and Stress Management.\u003c\/p\u003e \u003cp\u003eYoga, Meditation, and Lifestyle.\u003c\/p\u003e \u003cp\u003eSimple Stress Reduction.\u003c\/p\u003e \u003cp\u003eGetting Out of a Slump.\u003c\/p\u003e \u003cp\u003eTrading Coaches.\u003c\/p\u003e \u003cp\u003eFlavia Cymbalista.\u003c\/p\u003e \u003cp\u003eDenise Shull.\u003c\/p\u003e \u003cp\u003eModeling Others.\u003c\/p\u003e \u003cp\u003eGrowing Happier.\u003c\/p\u003e \u003cp\u003eNeurofeedback.\u003c\/p\u003e \u003cp\u003eMaintain \"Learning Goals.\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: Behavioral Finance Investing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarvesting Risk Premia.\u003c\/p\u003e \u003cp\u003eRisk Premia and Expectations.\u003c\/p\u003e \u003cp\u003eValue versus Glamour.\u003c\/p\u003e \u003cp\u003eMomentum, Size, and the Optimal Portfolio.\u003c\/p\u003e \u003cp\u003e\"Buy on the Rumor and Sell on the News.\"\u003c\/p\u003e \u003cp\u003eLimits to Arbitrage.\u003c\/p\u003e \u003cp\u003eBehavioral Finance Fund Performance.\u003c\/p\u003e \u003cp\u003eBehavioral Investment Products.\u003c\/p\u003e \u003cp\u003eFinal Notes.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \"Exceptionally well-written, it will likely prove to be a seminal text on the influence of the human brain on investment behavior. And neurofinance, as that field is known, may provide the next great edge for savvy investors. ... \u003ci\u003eInside the Investor's Brain\u003c\/i\u003e , written by an experienced but surprisingly young author (he's 35), is outstanding. Peterson and his first book have much to offer investors and the institutions in which they work.\" -- Dr. David L. Nathan, (\u003ci\u003eBarron's\u003c\/i\u003e, September 2007)  \u003cp\u003e\"Clear and Accessible.\" -- Bob Frick (\u003ci\u003eKiplinger's Personal Finance\u003c\/i\u003e, December 2007)\u003c\/p\u003e \u003cp\u003e\"Highly recommended.\" -- (\u003ci\u003eKiplinger's\u003c\/i\u003e Best Investing Reads of 2007)\u003c\/p\u003e \u003cp\u003e\"For those who want to take behaviouralism a step further, and to study the science of the brain - a subject that tells us a lot about ourselves, as well as about how we might just make some more money ... \" --(\u003ci\u003eFinancial Times\u003c\/i\u003e, December 2007)\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eRICHARD L. PETERSON, MD,\u003c\/b\u003e is a Managing Partner of Market Psychology Consulting, an Associate Editor at the \u003ci\u003eJournal of Behavioral Finance,\u003c\/i\u003e a psychiatrist, and a former trader. He has written for a number of publications, including the \u003ci\u003eJournal of Psychology and Financial Markets\u003c\/i\u003e, and was a contributor to the book \u003ci\u003eRisk Management: A Modern Perspective\u003c\/i\u003e. Peterson holds seminars around the world for investment professionals and has two active Web sites: \u003cb\u003ewww.marketpsych.com\u003c\/b\u003e and \u003cb\u003ewww.richard.peterson.net\u003c\/b\u003e. He received his medical and bachelor's degrees from the University of Texas, completed his psychiatry training in the San Francisco Bay Area, and performed postgraduate neuroeconomics research at Stanford University.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the Investor's Brain\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe human brain is wired to make decisions in certain ways. Unfortunately, when it comes to the financial markets, the way we've been \"wired\" is not conducive to making money. Nobody knows this better than author Richard Peterson. As a founder of Market Psychology Consulting, a former trader, a developer of psychology-based trading systems, and an investor coach, Peterson understands firsthand how subconscious mistakes (biases) can sabotage the financial decision-making of market participants.  \u003c\/p\u003e\u003cp\u003eNow, with \u003ci\u003eInside the Investor's Brain\u003c\/i\u003e, Peterson wants to share his invaluable experiences in this field with you. Backed by recent research in neurofinance—the study and application of neuroscience to investment activity—psychology, and experimental finance, this detailed guide explains the fundamental \"hardwired\" mistakes made by most investors and reveals the simple steps you can take to overcome these obstacles and improve your financial decision-making skills.  \u003c\/p\u003e\u003cp\u003eAfter an introduction that illustrates some of the most basic and prevalent investor biases—through the well-documented stories of Long Term Capital Management, Sir Isaac Newton and the South Seas bubble, and Mark Twain and the 1860s silver fever—\u003ci\u003eInside the Investor's Brain\u003c\/i\u003e moves on to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003ePart One: The Intersection of Mind and Money\u003c\/b\u003e describes basic brain function and how it is unsuited to   modern financial market dynamics\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePart Two: Feelings and Finance\u003c\/b\u003e explains emotional states, their chemical basis, how they alter our financial  judgments, and optimal investor personality characteristics\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePart Three: Thinking about Money\u003c\/b\u003e examines the common thought-traps of investment analysis. Here,  misperceptions in the evaluation of financial opportunity and risk are discussed\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePart Four: In Practice\u003c\/b\u003e offers advice for managing your mind in the financial markets and suggestions on the  use of psychology-based investment strategies\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eMost chapters also contain engaging real-world examples, whose lessons will help you identify subconscious biases; understand when thinking will improve your investment process (and when it won't); improve your emotional intelligence; and focus on the decision process, not the outcome. \u003c\/p\u003e\u003cp\u003eWhile good investing requires a basic financial education, in order to really excel in this environment, you've got to learn how to manage yourself. With \u003ci\u003eInside the Investor's Brain\u003c\/i\u003e as your guide, you'll quickly discover how becoming familiar with both the terrain of the markets and the topography of your mind can enhance the profitability of your overall investment endeavors.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989432516837,"sku":"NP9780470067376","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470067376.jpg?v=1761784079","url":"https:\/\/k12savings.com\/products\/inside-the-investors-brain-isbn-9780470067376","provider":"K12savings","version":"1.0","type":"link"}