{"product_id":"inside-real-estate-isbn-9780730345008","title":"Inside Real Estate","description":"\u003cb\u003eThe real world of modern real estate exposed\u003c\/b\u003e \u003cp\u003e\u003ci\u003eInside Real Estate\u003c\/i\u003e is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real estate and shows you how to work the market to optimize your financial benefit. Forget what you've seen or heard — the media's hype surrounding real estate doesn't accurately reflect the reality on the ground. With the rise of digital platforms, foreign buyers and property booms and busts, the agent's role is changing amidst a rapidly evolving field; media spin benefits agents more than consumers, but this book offers step-by-step guidance on silencing the noise and working with reality. \u003c\/p\u003e\u003cp\u003eExposing common practices and blowing myths wide open, this book shows you what the property market is \u003ci\u003etoday\u003c\/i\u003e — and how to take advantage of it to buy, sell or invest in \u003ci\u003eyour\u003c\/i\u003e best financial interest. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCut through the hype and learn the truth behind the myths\u003c\/li\u003e \u003cli\u003eUnderstand the agent's new and changing role in a disrupted industry\u003c\/li\u003e \u003cli\u003eLearn the tips, traps and tactics that could sink or save your investment\u003c\/li\u003e \u003cli\u003eDeal with rising and falling markets as a buyer or seller\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe industry's digital disruption is not going away, and certain aspects of the market have been permanently changed as a result. The good news is that property is still a smart financial move, and it is possible to come out ahead regardless of the market's behaviour — but first you need to separate spin from reality. \u003ci\u003eInside Real Estate\u003c\/i\u003e takes you behind the curtain to help you navigate the market with clear eyes and a solid understanding of the real-world market. \u003c\/p\u003e\u003cp\u003eAbout the author xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Mastering property 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe real estate game 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Who can you trust? 5\u003c\/p\u003e \u003cp\u003e2 The modern real estate firm 7\u003c\/p\u003e \u003cp\u003e3 Will real estate agents have their Uber moment? 10\u003c\/p\u003e \u003cp\u003e4 Insider trading 14\u003c\/p\u003e \u003cp\u003e5 Asking the tough questions 18\u003c\/p\u003e \u003cp\u003e6 Emotion versus logic — understanding fear and loss 19\u003c\/p\u003e \u003cp\u003e7 The winners and losers in all markets 23\u003c\/p\u003e \u003cp\u003e8 Averages, statistics and transaction costs 27\u003c\/p\u003e \u003cp\u003e9 Buying and selling — structuring the move 31\u003c\/p\u003e \u003cp\u003e10 Trading beyond the evidence 35\u003c\/p\u003e \u003cp\u003e11 Valuing real estate agents 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Selling 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePrepare to sell 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Avoiding seller’s remorse 47\u003c\/p\u003e \u003cp\u003e13 How to run a silent auction 49\u003c\/p\u003e \u003cp\u003e14 Believe me when I say … 56\u003c\/p\u003e \u003cp\u003e15 Do you have a buyer? 57\u003c\/p\u003e \u003cp\u003e16 The leopard’s new spots 59\u003c\/p\u003e \u003cp\u003e17 Mystery shop the agent 63\u003c\/p\u003e \u003cp\u003e18 Expensive web advertising drives off-market transactions 66\u003c\/p\u003e \u003cp\u003e19 Are you choosing a valuer or a negotiator? 69\u003c\/p\u003e \u003cp\u003e20 Seven questions to ask when selling 71\u003c\/p\u003e \u003cp\u003e21 Are valuers conservative? 74\u003c\/p\u003e \u003cp\u003e22 Overquoting 75\u003c\/p\u003e \u003cp\u003e23 Horses for courses 79\u003c\/p\u003e \u003cp\u003e24 Tenants out, furniture in 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eManage the sale 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e25 Coming, ready or not! 87\u003c\/p\u003e \u003cp\u003e26 The win\/lose transaction — overprice and undersell 89\u003c\/p\u003e \u003cp\u003e27 Underquoting 91\u003c\/p\u003e \u003cp\u003e28 Divorce, death and distress 93\u003c\/p\u003e \u003cp\u003e29 Automated valuations 96\u003c\/p\u003e \u003cp\u003e30 Confidentiality 98\u003c\/p\u003e \u003cp\u003e31 Bait price damage 101\u003c\/p\u003e \u003cp\u003e32 Loss of control 102\u003c\/p\u003e \u003cp\u003e33 Tricks to increase vendor motivation 106\u003c\/p\u003e \u003cp\u003e34 Selling off-market — is it advisable? 108\u003c\/p\u003e \u003cp\u003e35 Protecting yourself from conditioning 113\u003c\/p\u003e \u003cp\u003e36 Reading the play to manage the sale 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClose the sale 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e37 Overachieved and undersold 123\u003c\/p\u003e \u003cp\u003e38 The offer 126\u003c\/p\u003e \u003cp\u003e39 A good real estate lawyer 129\u003c\/p\u003e \u003cp\u003e40 The pest and building inspection 132\u003c\/p\u003e \u003cp\u003e41 The non-binding offer 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Buying 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePreparing to buy 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e42 Five questions to ask before buying 143\u003c\/p\u003e \u003cp\u003e43 Auction bunny 147\u003c\/p\u003e \u003cp\u003e44 Trial move 149\u003c\/p\u003e \u003cp\u003e45 Finding value 151\u003c\/p\u003e \u003cp\u003e46 Buying and selling off the plan 156\u003c\/p\u003e \u003cp\u003e47 Photoshopping — what’s fair play? 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe search 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e48 Boomers move to apartments 165\u003c\/p\u003e \u003cp\u003e49 Inspecting the strata books 167\u003c\/p\u003e \u003cp\u003e50 Strata fees weigh on boomers 173\u003c\/p\u003e \u003cp\u003e51 Profitable renovations 175\u003c\/p\u003e \u003cp\u003e52 Investing in the investment 179\u003c\/p\u003e \u003cp\u003e53 Study no more? 182\u003c\/p\u003e \u003cp\u003e54 Maintaining composure 183\u003c\/p\u003e \u003cp\u003e55 Guidelines and laws to protect home buyers 187\u003c\/p\u003e \u003cp\u003e56 How to bid, buy and win at auction 190\u003c\/p\u003e \u003cp\u003e57 Why invest in property? 198\u003c\/p\u003e \u003cp\u003e58 Debt and equity 201\u003c\/p\u003e \u003cp\u003e59 Vacancy 204\u003c\/p\u003e \u003cp\u003e60 Five questions for investors 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe transaction 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e61 Beating remorse 215\u003c\/p\u003e \u003cp\u003e62 What should we offer? 217\u003c\/p\u003e \u003cp\u003e63 Why the price guide is no guide at all 220\u003c\/p\u003e \u003cp\u003e64 Bracket creep 222\u003c\/p\u003e \u003cp\u003e65 Trading space for location 224\u003c\/p\u003e \u003cp\u003e66 Low stock drives prices 226\u003c\/p\u003e \u003cp\u003e67 Buyer’s agents 227\u003c\/p\u003e \u003cp\u003eAfterword 231\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e   \u003cp\u003e\u003cb\u003ePETER O'MALLEY\u003c\/b\u003e is the bestselling author of \u003ci\u003eReal Estate Uncovered\u003c\/i\u003e, the principal of Sydney-based agency Harris Partners and the pioneer of the silent auction, an alternative to public auctions now preferred by many agents throughout Australia and New Zealand.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe book real estate agents don't want you to read\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eInside Real Estate e\u003c\/i\u003exposes the truth about the real estate industry. Whether you're looking to buy or sell a property, industry veteran Peter O'Malley reveals the secrets, myths and pitfalls of the real estate game to show you how to cut through the spin and get a better deal. \u003c\/p\u003e\u003cp\u003eThe rise of digital real estate platforms, the increased competition for property and the potential for market booms and busts has left many buyers and sellers blindsided. The need for genuine property market advice is greater than ever. \u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eidentify and avoid agent tricks and traps before they happen to you\u003c\/li\u003e \u003cli\u003ecapitalise on the digital disruptions affecting the property market\u003c\/li\u003e \u003cli\u003enegotiate the best deal in rising and falling markets\u003c\/li\u003e \u003cli\u003egain the right knowledge to make informed decisions.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eInside Real Estate\u003c\/i\u003e, go behind the curtain and see how the real estate game really works—before you make your next property transaction.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989431861477,"sku":"NP9780730345008","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730345008.jpg?v=1761784077","url":"https:\/\/k12savings.com\/products\/inside-real-estate-isbn-9780730345008","provider":"K12savings","version":"1.0","type":"link"}