{"product_id":"insanely-simple-isbn-9781591846215","title":"Insanely Simple","description":"Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSegall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.\u003c\/p\u003e“A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”\u003cp\u003e\u003cb\u003e—\u003ci\u003eThe Times \u003c\/i\u003e(London)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Gets inside Apple’s branding and marketing to explain its directness and power.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Required reading.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—\u003ci\u003eThe Observer\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Ken Segall has literally captured lightning in a bottle. \u003ci\u003eInsanely Simple \u003c\/i\u003ereveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eKEN SEGALL \u003c\/b\u003eworked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46304894484709,"sku":"NP9781591846215","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591846215.jpg?v=1767730072","url":"https:\/\/k12savings.com\/products\/insanely-simple-isbn-9781591846215","provider":"K12savings","version":"1.0","type":"link"}