{"product_id":"innovating-for-diversity-isbn-9781119909897","title":"Innovating for Diversity","description":"\u003cp\u003e\u003cb\u003eDiscover what business visionaries on the frontiers of diverse and equitable hiring are doing to drive change in their organizations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eInnovating for Diversity: Lessons from Top Companies That are Disrupting Old Practices to Achieve Inclusivity, Equity and Business Success\u003c\/i\u003e, renowned Diversity, Equity, and Inclusion (DEI) and tech specialists Bertina Ceccarelli and Susanne Tedrick reframe the DEI discussion and move it beyond a human resources issue. While it's well established that diverse teams help to advance innovation, the authors explain how principles of innovation can be applied to building highly effective and sustainable diversity, equity and inclusion (DEI) practices embraced by executives across an organization.\u003c\/p\u003e \u003cp\u003eYou'll be inspired by leaders at top companies who identified root causes of limited DEI progress and created smart, bold solutions for increasing representation, developing future talent, and advancing the careers of people often overlooked.\u003c\/p\u003e \u003cp\u003eIn the book, you'll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroductions to the people and companies who have innovated their approaches to diverse hiring, retention, and advancement, and enjoyed pronounced impact on their bottom lines\u003c\/li\u003e \u003cli\u003eProfiles of committed leaders driving the change towards a more diverse and inclusive workforce\u003c\/li\u003e \u003cli\u003eStrategies for breaking down the cultural and organizational barriers in companies that remain in place and prevent transformative change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA critical resource for senior-level business professionals, managers, and executives, \u003ci\u003eInnovating for Diversity\u003c\/i\u003e will also prove to be invaluable for people seeking to build their careers from the ground up.\u003c\/p\u003e \u003cp\u003eForeword xxv\u003c\/p\u003e \u003cp\u003eIntroduction xxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Are We (Still) Here? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Brief History of Diversity in the U.S. Labor Workforce 2\u003c\/p\u003e \u003cp\u003eThe Current United States Labor Workforce 2\u003c\/p\u003e \u003cp\u003eExamining Labor Workforce Dimensions 3\u003c\/p\u003e \u003cp\u003eThe Murder of George Floyd, the Rise of the Black Lives Matter Movement, and the Corporate Response 7\u003c\/p\u003e \u003cp\u003eWhy Haven’t We Made More Progress? 9\u003c\/p\u003e \u003cp\u003eFixed Practices: Reluctance to Let Go of Entrenched Formulas 13\u003c\/p\u003e \u003cp\u003eFixed Attitudes: Continued Pervasiveness of Ingrained Personal Ideas and Beliefs 14\u003c\/p\u003e \u003cp\u003eThe COVID- 19 Pandemic: DEI Response to Long- term Structural Impacts 15\u003c\/p\u003e \u003cp\u003eWhy Diversity Matters 18\u003c\/p\u003e \u003cp\u003eThe Business Case for Diversity 19\u003c\/p\u003e \u003cp\u003eThe Moral and Ethical Imperative for Diversity 20\u003c\/p\u003e \u003cp\u003eWhat Got Us Here Won’t Get Us There: The Diversity- Innovation Paradigm 21\u003c\/p\u003e \u003cp\u003eConclusion 22\u003c\/p\u003e \u003cp\u003eSummary 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Defining Diversity, Equity, and Inclusion 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Do Diversity, Equity, and Inclusion Actually Mean? 23\u003c\/p\u003e \u003cp\u003eWhat Is Diversity? 24\u003c\/p\u003e \u003cp\u003eWhat Is Equity? 24\u003c\/p\u003e \u003cp\u003eEquity ≠ Equality 24\u003c\/p\u003e \u003cp\u003eEquity \u0026gt; Compensation 25\u003c\/p\u003e \u003cp\u003eWhat Is Inclusion? 26\u003c\/p\u003e \u003cp\u003eInclusion, Explained Further 26\u003c\/p\u003e \u003cp\u003eDiversity Can’t Thrive Without Equity and Inclusion 27\u003c\/p\u003e \u003cp\u003eWhat Is a Diversity, Equity, and Inclusion (DEI) Initiative? 27\u003c\/p\u003e \u003cp\u003eHow Leaders Shortchange DEI 28\u003c\/p\u003e \u003cp\u003eCommon DEI Pitfalls 28\u003c\/p\u003e \u003cp\u003eNo Overarching Strategy 28\u003c\/p\u003e \u003cp\u003eNo Commitment from Leadership 29\u003c\/p\u003e \u003cp\u003eDEI Work as a Checklist 29\u003c\/p\u003e \u003cp\u003eDEI Work as a Human Resources Function Only 29\u003c\/p\u003e \u003cp\u003eIgnoring Intersectionality 30\u003c\/p\u003e \u003cp\u003eNot Establishing (The Right) Metrics 30\u003c\/p\u003e \u003cp\u003eDEI as a Marketing Campaign 30\u003c\/p\u003e \u003cp\u003eIneffective Recruiting Practices 31\u003c\/p\u003e \u003cp\u003eIneffective Diversity Training 31\u003c\/p\u003e \u003cp\u003eIneffective Talent Development Programs 32\u003c\/p\u003e \u003cp\u003eNo Accountability 32\u003c\/p\u003e \u003cp\u003eNo or Low Compensation and Recognition for DEI Work 33\u003c\/p\u003e \u003cp\u003eNot Listening to Employees 33\u003c\/p\u003e \u003cp\u003eNo Transparency 34\u003c\/p\u003e \u003cp\u003e“Copying and Pasting” DEI Initiatives from Other Organizations 34\u003c\/p\u003e \u003cp\u003eGoing Alone 34\u003c\/p\u003e \u003cp\u003eThe Consequences of Ineffective DEI Initiatives 35\u003c\/p\u003e \u003cp\u003eConclusion 35\u003c\/p\u003e \u003cp\u003eSummary 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Virtuous Cycle of Innovation and Diversity 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Innovation 38\u003c\/p\u003e \u003cp\u003eWhy Companies Get Stuck 39\u003c\/p\u003e \u003cp\u003eInnovation Is Simply Not Prioritized 39\u003c\/p\u003e \u003cp\u003eInertia Is the Mortal Enemy of Original Thinking 40\u003c\/p\u003e \u003cp\u003eThe Power of Humility Is Overlooked and Undervalued 40\u003c\/p\u003e \u003cp\u003eDiversity Drives Innovation 42\u003c\/p\u003e \u003cp\u003eInnovation Principles 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Courage 46\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRisk- Taking 48\u003c\/p\u003e \u003cp\u003eTrust 49\u003c\/p\u003e \u003cp\u003eCollaboration 52\u003c\/p\u003e \u003cp\u003eLeadership 53\u003c\/p\u003e \u003cp\u003eConclusion 58\u003c\/p\u003e \u003cp\u003eSummary 58\u003c\/p\u003e \u003cp\u003eInnovating the Apprenticeship Model to Advance Diversity in Tech 59\u003c\/p\u003e \u003cp\u003eThe problem: Recruiting and retaining more tech talent from diverse and military backgrounds 60\u003c\/p\u003e \u003cp\u003e“It’s time to get creative!” 60\u003c\/p\u003e \u003cp\u003e“We can do better” 62\u003c\/p\u003e \u003cp\u003eWhat Needed to Change? 64\u003c\/p\u003e \u003cp\u003eThe Solution 66\u003c\/p\u003e \u003cp\u003eAdding Structure 66\u003c\/p\u003e \u003cp\u003eEngaging Partners 68\u003c\/p\u003e \u003cp\u003eImproving the Apprenticeship Selection Process 69\u003c\/p\u003e \u003cp\u003eFirst Pilot Outcomes 70\u003c\/p\u003e \u003cp\u003eThe Importance of Consistency to a Good Start 70\u003c\/p\u003e \u003cp\u003eThe Role of Battle Buddies 71\u003c\/p\u003e \u003cp\u003eThe Citi Salutes Impact 71\u003c\/p\u003e \u003cp\u003eGlitches Along the Way 73\u003c\/p\u003e \u003cp\u003eUnsuccessful Recruitment Choices 73\u003c\/p\u003e \u003cp\u003eSupervisor Limitations 74\u003c\/p\u003e \u003cp\u003eSkill Mismatches 74\u003c\/p\u003e \u003cp\u003eTwo- Year Outcomes at Citi 78\u003c\/p\u003e \u003cp\u003eFrom Pilot to Operationalizing: Expanding Irving Success across Citi 78\u003c\/p\u003e \u003cp\u003eConclusion 82\u003c\/p\u003e \u003cp\u003eSummary 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Creating High-Impact Mentoring Programs 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCoca- Cola’s Journey to DEI Success 86\u003c\/p\u003e \u003cp\u003eThe Costs of Inaction and Not Listening to Employees 87\u003c\/p\u003e \u003cp\u003ePositivity from Turmoil 88\u003c\/p\u003e \u003cp\u003eMeasurable Results 89\u003c\/p\u003e \u003cp\u003eMoving on from the Past 91\u003c\/p\u003e \u003cp\u003eMentoring Innovation at Zendesk 93\u003c\/p\u003e \u003cp\u003eZendesk’s Women Mentorship Program: Initial Pilot Program 95\u003c\/p\u003e \u003cp\u003eApplication and Matching Process 95\u003c\/p\u003e \u003cp\u003eSupport 96\u003c\/p\u003e \u003cp\u003eMeasurements for Success and Feedback 96\u003c\/p\u003e \u003cp\u003ePilot Observations: What Worked and What Didn’t 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Improving on Success 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeasurable Results 97\u003c\/p\u003e \u003cp\u003eConclusion 99\u003c\/p\u003e \u003cp\u003eSummary 99\u003c\/p\u003e \u003cp\u003eLooking Beyond Traditional Talent Sources for “Hard to Find” Roles 101\u003c\/p\u003e \u003cp\u003eNorthrop Grumman and Tessco: Shifting Long- Standing Perceptions of Who Can Succeed 102\u003c\/p\u003e \u003cp\u003eNorthrop Grumman: Focus on Novel Thinking and New Talent 103\u003c\/p\u003e \u003cp\u003eRoadblocks and Pathways 105\u003c\/p\u003e \u003cp\u003eShared Values Shaped by Common Experiences— and a “Secret Mission” 106\u003c\/p\u003e \u003cp\u003eSelecting the Right Talent 107\u003c\/p\u003e \u003cp\u003eOnboarding and Upskilling: “Building Software Engineers” 108\u003c\/p\u003e \u003cp\u003e“Relentless Focus on Culture” 110\u003c\/p\u003e \u003cp\u003eWeek 12: The Beginning of a New Employment Pathway 113\u003c\/p\u003e \u003cp\u003eHow Success Ultimately Looked 114\u003c\/p\u003e \u003cp\u003eTessco: Reinstalling the First Rung of a Career Ladder 115\u003c\/p\u003e \u003cp\u003eThe IT Helpdesk Solution 116\u003c\/p\u003e \u003cp\u003eA Career with Upward Mobility 117\u003c\/p\u003e \u003cp\u003eBuilding a Successful Talent Incubator 118\u003c\/p\u003e \u003cp\u003eConclusion 123\u003c\/p\u003e \u003cp\u003eSummary 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Innovations for DEI in Small Business 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge for Small Businesses Implementing DEI Programs 126\u003c\/p\u003e \u003cp\u003eDEI - Not Impossible for Small Businesses 128\u003c\/p\u003e \u003cp\u003eSetbacks and Progress: Online Optimism’s DEI Journey 129\u003c\/p\u003e \u003cp\u003eTurning Point: Developing a Deeper Appreciation for DEI 130\u003c\/p\u003e \u003cp\u003eBlackout Tuesday: Paving the Road for Meaningful DEI Innovation 131\u003c\/p\u003e \u003cp\u003eToday’s Outcomes, Leading to Future Impact 133\u003c\/p\u003e \u003cp\u003eFrom Concept to Realization: Creating DEI for Small Businesses 136\u003c\/p\u003e \u003cp\u003eConclusion 139\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Rethinking Retention Through the Lens of DEI 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Employee Retention and Turnover 142\u003c\/p\u003e \u003cp\u003eContributing Factors for Recent Turnover Trends 143\u003c\/p\u003e \u003cp\u003eCompensation 144\u003c\/p\u003e \u003cp\u003eLimited Career Development or Advancement 145\u003c\/p\u003e \u003cp\u003eInflexible Workplaces 145\u003c\/p\u003e \u003cp\u003eRetention, Turnover, and DEI 146\u003c\/p\u003e \u003cp\u003ePromoting Diverse, Mid- Career Talent 147\u003c\/p\u003e \u003cp\u003ePromoting from Within: Target Engineering Manager Immersion Program 150\u003c\/p\u003e \u003cp\u003eRetaining and Promoting Women in Engineering 151\u003c\/p\u003e \u003cp\u003eOutcomes: Increased Representation of Women and Focus on Other Groups 152\u003c\/p\u003e \u003cp\u003eThe Positive Impact of Remote Work for DEI 153\u003c\/p\u003e \u003cp\u003eWhat’s Needed for Hybrid and Remote Work Success 156\u003c\/p\u003e \u003cp\u003eCompensation: Innovate with Employee Benefits Programs 159\u003c\/p\u003e \u003cp\u003eConclusion 163\u003c\/p\u003e \u003cp\u003eSummary 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Inescapable, Undeniable Role of Executive Leaders 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWords and Actions: Do Behaviors Match the Script? 166\u003c\/p\u003e \u003cp\u003eA Focus on Systems Thinking 168\u003c\/p\u003e \u003cp\u003eNational Hockey League: DEI as a Movement, Not a Moment 169\u003c\/p\u003e \u003cp\u003eEmployment: Building an NHL Talent Strategy to Reflect Local Communities 170\u003c\/p\u003e \u003cp\u003eYouth Participation: Diversity as a Growth Mindset 172\u003c\/p\u003e \u003cp\u003eSystems as a Movement- Making Innovation 173\u003c\/p\u003e \u003cp\u003eWorld Wide Technology: The Power of Successfully Scaling Culture 174\u003c\/p\u003e \u003cp\u003eThe Story of WWT’s Culture and Values Begins with its Founders 174\u003c\/p\u003e \u003cp\u003eCodifying and Scaling Culture at WWT 176\u003c\/p\u003e \u003cp\u003eKey Business Concepts 177\u003c\/p\u003e \u003cp\u003eHow the Principles of WWT’s Culture Supports Innovation for Diversity 178\u003c\/p\u003e \u003cp\u003eTraining as Innovation 179\u003c\/p\u003e \u003cp\u003eRadical Listening as an Innovation Pathway 180\u003c\/p\u003e \u003cp\u003eCreating Career Pathways for All Employees 181\u003c\/p\u003e \u003cp\u003eConclusion 185\u003c\/p\u003e \u003cp\u003eSummary 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Final Thoughts and Next Steps 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLessons in Innovating for Diversity 188\u003c\/p\u003e \u003cp\u003eRevisiting the Virtuous Cycle of Innovation and Diversity 192\u003c\/p\u003e \u003cp\u003eApplying Innovation Principles in Your Organization 194\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBERTINA CECCARELLI\u003c\/b\u003e is on a mission to advance racial and gender equity in the tech industry and disrupt the status quo to build a more inclusive workplace. As the CEO of NPower, one of the most successful non-profits in North America, she is committed to helping young adults and military-connected individuals launch tech careers and remove barriers to economic mobility. As a leader, she works to model an inclusive workplace, providing opportunities for growth at all levels.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSUSANNE TEDRICK\u003c\/b\u003e is the author of \u003ci\u003eWomen of Color in Tech\u003c\/i\u003e and is a cloud computing trainer for a Fortune 500 technology company. Fiercely committed to increasing the participation of women and people of color in STEM professional opportunities, Susanne has performed community service work for a number of non-profits, including serving as the former chair of the Advancing Tech Talent and Diversity Executive Council for CompTIA and as a coalition member for NPower’s Command Shift initiative.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA creative approach that expands DEI from an HR and compliance discussion to a business-driven requirement\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscover inspirational stories from business leaders who have created smart, bold, and practical solutions to address limited DEI progress within their companies. Learn how, through the application of innovation principles, these top companies have been able to accelerate the hiring, retention and advancement of underrepresented talent, and ultimately, improve their bottom line. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eInnovating for Diversity \u003c\/i\u003eincludes profiles of committed, forward-thinking leaders who are breaking down the barriers that impede transformation, and explores:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy commitment to DEI is essential during any economic cycle\u003c\/li\u003e \u003cli\u003eStrategies for successful DEI implementation across industry sectors\u003c\/li\u003e \u003cli\u003e Ways to rethink education, skilling, recruiting, and more\u003c\/li\u003e \u003cli\u003eHow to operationalize culture change\u003c\/li\u003e \u003cli\u003eAdvice for scaling DEI practices\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis book is a must-read resource for senior business profes­sionals, managers, and executives!  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eActionable, inspiring strategies for successful DEI outcomes through innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVeteran DEI advocates Bertina Ceccarelli and Susanne Tedrick explain how the principles of innovation can be applied to build sustainable diversity, equity, and inclusion practices embraced at all levels across your organization. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for  Innovating\u003c\/b\u003e for \u003cb\u003eDiversity\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“DEI is top of mind for virtually all executives regardless of the sector that they are leading in. This book highlights the key principles that are critical to success in any change effort: courage, leadership, collaboration, and trust. With compelling and detailed case studies, readers will learn how to put these principles into action.”\u003cbr\u003e \u003cb\u003e —Jane Wei-Skillern, \u003c\/b\u003eSenior Fellow, Center for Social Sector Leadership, UC Berkeley Haas School of Business \u003c\/p\u003e\u003cp\u003e“The ultimate reward for truly innovating to form more diverse teams is a culture of belonging, which is absolutely necessary for any company that wants dazzling performance. I was excited and inspired by the case studies that show how great leaders are shifting from just a compliance view of DE\u0026amp;I to building teams where everyone is motivated to be exponential.”\u003cbr\u003e \u003cb\u003e —Earl Newsome,\u003c\/b\u003e Vice President \u0026amp; Chief Information Officer, Cummins and Co- Founder, TechPACT\t  \u003c\/p\u003e\u003cp\u003e“This timely, inspiring book holds a mirror to the business world, lifting the lid on poorly implemented DEI strategies and showing the pitfalls before guiding the way to success through examples, hard data and fresh ideas. The result is a powerful case for the courage and humility to lean into our humanity so we can reap the full benefits of more genuinely diverse, kinder, safer, more creative and more exciting workplaces.”\u003cbr\u003e \u003cb\u003e —Peter Mousaferiadis, \u003c\/b\u003eFounder and CEO, Cultural Infusions\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989425504485,"sku":"NP9781119909897","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119909897.jpg?v=1761784055","url":"https:\/\/k12savings.com\/products\/innovating-for-diversity-isbn-9781119909897","provider":"K12savings","version":"1.0","type":"link"}