{"product_id":"innovate-or-perish-isbn-9780471779308","title":"Innovate or Perish","description":"Essential reading for IP managers and corporate executives, \u003ci\u003eInnovate or Perish\u003c\/i\u003e is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.  ABOUT THE EDITOR  \u003cp\u003eABOUT THE AUTHORS.\u003c\/p\u003e \u003cp\u003ePREFACE BY HENRY CHESBROUGH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1:  PRINCIPLES OF GLOBAL LEADERSHIP IN THE ENDURING TECHNOLOGY COMPANY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1\u003c\/b\u003e THE POLYMATH CEO: ENLIGHTENED LEADERSHIP FOR THE ENDURING TECHNOLOGY COMPANY (EDWARD KAHN).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2: INTELLECTUAL PROPERTY MANAGEMENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2\u003c\/b\u003e THE IP TOOLKIT: MAXIMIZING BUSINESS VALUE FROM INTELLECTUAL PROPERTY (EDMUND WALSH).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3\u003c\/b\u003e HARVESTING NEW INTELLECTUAL ASSETS: THE ROLE OF BUSINESS METHOD PATENTS AND TRADE SECRETS IN STRATEGIC IP MANAGEMENT (KARL JORDA and WAYNE JAESCHKE).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4\u003c\/b\u003e GIANTS CAN BE NIMBLE: THE SBC STORY (ABHA DIVINE).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5\u003c\/b\u003e INNOVATION ASSET PORTFOLIO: THE INTELLECTUAL PROPERTY MUSE GETS AN MBA (DAMON MATTEO).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: INNOVATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6\u003c\/b\u003e INNOVATION STRATEGY: THE ESSENTIAL INGREDIENT (MICHAEL KAYAT).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7\u003c\/b\u003e MAXIMIZING INNOVATION TEAMS: THE INTERNAL AND EXTERNAL CONNECTION NETWORK (CARSTEN WITTRUP).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8\u003c\/b\u003e ROAD-MAPPING DISRUPTIVE TECHNICAL THREATS AND OPPORTUNITIES IN COMPLEX, TECHNOLOGY-BASED SUBSYSTEMS: THE SAILS METHODOLOGY (BRUCE VOJAK and FRANK CHAMBERS).\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4: PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9\u003c\/b\u003e OPEN FOR BUSINESS: THE AIR PRODUCTS AND CHEMICALS STORY (JOHN TAO and VINCENT MAGNOTTA).\u003c\/p\u003e \u003cp\u003eAPPENDIX 9A: DETERMINING FAIR ROYALTY RATES FOR UNIVERSITY-DEVELOPED TECHNOLOGY EXCLUSIVE LICENSE OPTION.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10\u003c\/b\u003e DEVELOPING GROWTH STRATEGIES USING INTELLECTUAL ASSETS AND STRATEGIC ALLIANCES (DENNIS McCULLOUGH).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11\u003c\/b\u003e INNOVATION AND THE BIOPHARMACEUTICAL INDUSTRY: CRISIS OR CROSSROADS? (RONALD LINDSAY).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12\u003c\/b\u003e BUILDING COMPANIES ON NOT-SO-FERTILE SOIL (TERI WILLEY).\u003c\/p\u003e \u003cp\u003eINDEX.\u003c\/p\u003e \u003cb\u003eEDWARD KAHN\u003c\/b\u003e is founder and President of EKMS, Inc., an intellectual property management firm established in 1986 and based in Cambridge, Massachusetts. EKMS helps companies realize the full commercial value of their patents and technologies.? Edward's main areas of expertise are technology assessment and deal making. EKMS clients include the world's leading computer, automotive, aerospace life sciences, and chemical manufacturers such as Boeing, Pharmacia, DuPont, and IBM Corporation, as well as smaller corporations, universities, and individual inventors. He is frequently asked to write and comment on intellectual property topics in the business and trade press, and at conferences and forums around the country.  Like it or not, the American business landscape has changed. While factors such as the rise in outsourcing, the impact of the Internet, and the convergence in communications have caused a wake-up call in the way American business designs and builds new products and services, U.S. companies still face a loss of competitive edge because of declining American dominance in scientific and technological brainpower. Going directly to the heart of why large companies fail to sustain innovation, Innovate or Perish offers practical, realistic solutions to this negative trend and confronts readers with the reality that the decision to survive or thrive lies in how corporate boardrooms view innovation and the largely invisible, yet massively influential, intangible economy.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eEdited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo—offering expert advice based on their diverse experiences working with companies such as Boeing, Dow, DuPont, Xerox, PARC, Hewlett-Packard, Pitney Bowes, Ciba-Geigy, and more.\u003c\/p\u003e \u003cp\u003eHighly readable and clearly written, Innovate or Perish helps readers unleash the innovative potential of their company's ideas with thought-provoking discussion and strategies on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy the global marketplace is here to stay\u003c\/li\u003e \u003cli\u003eWhat they must do to survive and thrive in the global marketplace\u003c\/li\u003e \u003cli\u003eHow to build and integrate IP management into a company's long-term strategic plan\u003c\/li\u003e \u003cli\u003eHow to maximize business value from intellectual property\u003c\/li\u003e \u003cli\u003eThe best practices for strategic IP management\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEssential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in this emerging creativity economy.\u003c\/p\u003e  \u003cb\u003ePraise for \u003ci\u003eInnovate or Perish Managing the Enduring Technology Company in the Global Market\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Successful innovation calls for negotiating value-creating, sustainable agreements across various forms of IP, technologies, companies, and even industries and countries. To help envision and pull off the kinds of deals needed for this task—licensing, selling, swapping, exchanging, partnering, plus creating truly innovative structures—this book offers great examples, insights, and advice from its team of thoughtful authors, who are fresh from the IP trenches.\"\u003cbr\u003e —James K. Sebenius, Gordon Donaldson Professor of Business Administration, Harvard Business School and Vice Chair, Program on Negotiation, Harvard Law School\u003c\/p\u003e \u003cp\u003e\"Open innovation management, and how it is changing industry, both at home and abroad, is a critical governmental and societal issue, no longer just a business matter. \u003ci\u003eInnovate or Perish\u003c\/i\u003e provides a critical and eye-opening view to how these principles will affect all of us in the years to come.\"\u003cbr\u003e —Jim Marshall, U.S. Representative Third District of Georgia\u003c\/p\u003e \u003cp\u003e\"A thought-provoking collection of writings on the intersection of intellectual property and innovation at a time when the viability of companies depends on their ability to innovate and the economic viability of nations depends on new technology.\"\u003cbr\u003e —Lita Nelsen, Director, Technology Licensing Office Massachusetts Institute of Technology\u003c\/p\u003e \u003cp\u003e\"In crucial ways, this collection is both markedly optimistic and eminently practical about the role of American innovation in a flattening world. It is lively and provocative in the best sense, and it should be read far beyond the offices of IP technology leaders.\"\u003cbr\u003e —Aviam Soifer, Dean and Professor William R. Richardson School of Law, University of Hawaii\u003c\/p\u003e \u003cp\u003e\"Ed Kahn shares his unique insight into value creation, having served on the front line and in the executive suite of IP management. Ed's vision is a must read for any technology CEO.\"\u003cbr\u003e —Ben DuPont, President yet2.com\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989425242341,"sku":"NP9780471779308","price":37.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471779308.jpg?v=1761784054","url":"https:\/\/k12savings.com\/products\/innovate-or-perish-isbn-9780471779308","provider":"K12savings","version":"1.0","type":"link"}