{"product_id":"innovate-isbn-9780470560587","title":"Innovate!","description":"\u003cp\u003eLearn the lessons of how great companies began in the worst economic times\u003c\/p\u003e \u003cp\u003eEli Lilly. IBM. Medtronic, Procter \u0026amp; Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eInnovate!: How Great Companies Get Started in Terrible Times\u003c\/i\u003e is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great innovative individuals and companies that began in the worst economic times, identifying the philosohies, strategies, and essential keys to success during your own challenging economic times.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a compass to navigate troubled economic waters though innovation\u003c\/li\u003e \u003cli\u003eExplains the creative sources of innovation possessed by every individual\u003c\/li\u003e \u003cli\u003eHarnesses the power of innovation of the individual and the organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eInnovate!: How Great Companies Get Started in Terrible Times\u003c\/i\u003e shows you the strides you and your organization can take toward thriving in the worst of times. And it just might be your road map to building the next great American business success story.\u003c\/p\u003e  Acknowledgments.  \u003cp\u003eI Am, Therefore I Innovate.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Recession.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePanic of 1797 (1797 - 1800).\u003c\/p\u003e \u003cp\u003eDepression of 1807 (1807 - 1814).\u003c\/p\u003e \u003cp\u003ePanic of 1819 (1819 - 1824).\u003c\/p\u003e \u003cp\u003ePanic of 1837 (1837 - 1843).\u003c\/p\u003e \u003cp\u003ePanic of 1857 (1857 - 1858).\u003c\/p\u003e \u003cp\u003eThe Long Depression (1873 - 1879).\u003c\/p\u003e \u003cp\u003ePanic of 1893 (1893 - 1896).\u003c\/p\u003e \u003cp\u003ePanic of 1907 (1907 - 1908).\u003c\/p\u003e \u003cp\u003ePost–World War I Recession (1918 - 1922).\u003c\/p\u003e \u003cp\u003eRecession of 1926 (1926 - 1927).\u003c\/p\u003e \u003cp\u003eThe Great Depression (1929 - 1939).\u003c\/p\u003e \u003cp\u003ePost–World War II Recession (1945).\u003c\/p\u003e \u003cp\u003eLate 1940s Recession (1948 - 1949).\u003c\/p\u003e \u003cp\u003ePost–Korean War Recession (1953 - 1954).\u003c\/p\u003e \u003cp\u003eRecession of 1957 (1957 - 1958).\u003c\/p\u003e \u003cp\u003eRecession of 1960 (1960 - 1961).\u003c\/p\u003e \u003cp\u003eRecession of 1969 (1969 - 1970).\u003c\/p\u003e \u003cp\u003eOil Crisis of 1973 (1973 - 1975).\u003c\/p\u003e \u003cp\u003eRecession of 1980 (1980 - 1982).\u003c\/p\u003e \u003cp\u003eRecession of 1990 (1990).\u003c\/p\u003e \u003cp\u003eRecession of 2001 (2001).\u003c\/p\u003e \u003cp\u003eRecession of 2008 (2008 - TBD).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Perseverance: Thomas A. Edison, General Electric Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Curiosity.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Communication.\u003c\/p\u003e \u003cp\u003eThe Lesson: Four Tips for a Successful Moonlighter.\u003c\/p\u003e \u003cp\u003eModern Parallel: Randy Copeland, Velocity Micro.\u003c\/p\u003e \u003cp\u003eThe Lesson: Go to Where the Business Is.\u003c\/p\u003e \u003cp\u003eThe Lesson: Create Your Own Luck.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Competition.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Incorporating.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Pain: Walt Disney, Laugh-O-Gram Films.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Patience.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Name.\u003c\/p\u003e \u003cp\u003eModern Parallel: Joe Jacobson, E Ink Corporation.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Branding.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Intuition: Steve Jobs, Apple Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Employees Who Believe.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Negotiation.\u003c\/p\u003e \u003cp\u003eModern Parallel: Dr. James Andrews, Andrews Sports Medicine and Orthopaedic Center.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Design.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Face Time.\u003c\/p\u003e \u003cp\u003eThe Lesson: What Kind of Company Are You?\u003c\/p\u003e \u003cp\u003eChapter 5: Simplicity: Robert W. Johnson, Johnson \u0026amp; Johnson.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Copywriter.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Learning the Ropes.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Creating a Social Norm.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Managing Disaster.\u003c\/p\u003e \u003cp\u003eModern Parallels: Simple Problems, Simple Solutions, Simple Products.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Failure: Milton S. Hershey, The Hershey Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Quitting School.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Asking for Help.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Rejection.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Single Customer.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Scalability.\u003c\/p\u003e \u003cp\u003eModern Parallel: Brian Wellinghoff, Barry-Wehmiller.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Fallacy of \"It'll Sell Itself \".\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of R\u0026amp;D.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Faith: Mary Kay Ash, Mary Kay Cosmetics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: Innovation Is About More than Just a Product.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Sharing Your Passion . . . with Everyone.\u003c\/p\u003e \u003cp\u003eModern Parallel: Adam Smith, Twitter Community Choreography (Dance Theater Workshop).\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Incentives.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Keeping the Faith during Uphill Battles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Insignifi cance: Dr. Lonnie Johnson, Super Soaker (Hasbro).\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Impracticality.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Organic Design.\u003c\/p\u003e \u003cp\u003eModern Parallel: Patrick Lockley, Six by Six Gallery.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Paradox: Jack Crawford Taylor, Enterprise Rent-A-Car.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: Helping People at the Point of Need.\u003c\/p\u003e \u003cp\u003eThe Lesson: How to Keep Employees in Tough Times.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Not Franchising.\u003c\/p\u003e \u003cp\u003eModern Parallel: Robin Sloan, Robin Writes a Book (via Kickstarter).\u003c\/p\u003e \u003cp\u003eThe Lesson: Dictate Growth Based on Your Employees.\u003c\/p\u003e \u003cp\u003eThe Lesson: Becoming Recession-Proof.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Luck: William Procter and James Gamble, Procter \u0026amp; Gamble.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Location, Location, Location.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of a Logo.\u003c\/p\u003e \u003cp\u003eModern Parallel: Alma M. Lugtu, cover my bum.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Bark and Bite.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Employee Loyalty.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Foresight.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Divergent Revenue Streams.\u003c\/p\u003e \u003cp\u003eThe Lesson: The Power of Academic Collaboration.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Greed: Joe Cassano, AIG.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Integrity: George Foreman, Salton Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModern Parallel: Tom Phillips, Weekends Only.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: The Innovation Generation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUntying Knots.\u003c\/p\u003e \u003cp\u003eIllustrative Communication.\u003c\/p\u003e \u003cp\u003eConnecting the Dots.\u003c\/p\u003e \u003cp\u003eSimplifying Complexities.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: The Sandbox Universe.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntegrity.\u003c\/p\u003e \u003cp\u003eInspiration.\u003c\/p\u003e \u003cp\u003eImagination.\u003c\/p\u003e \u003cp\u003eInnovation Development.\u003c\/p\u003e \u003cp\u003eIndustrialization.\u003c\/p\u003e \u003cp\u003eThe Sandbox Universe at St. Louis University: A Case Study.\u003c\/p\u003e \u003cp\u003eEpilogue: The Power of the Bayh-Dole Act.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cb\u003eThomas A. Meyer\u003c\/b\u003e, MBA, CLP, is the Chief Innovation Officer of St. Louis University. Meyer's career in innovation management spans more than thirty years. He created the Domestic and International Intellectual Property Office at Anheuser-Busch, Inc., in 1980. He coauthored the pioneering book on intellectual property management, An Executive's Complete Guide to Licensing, in 1988. For more than twenty years, Meyer has consulted for many Fortune 500 and privately owned companies in the areas of licensing, franchising, new product development, and marketing. A partial list of clients includes Coca-Cola, Times Mirror Company, Ralston Purina, and CBS Radio and TV.\u003cbr\u003e Meyer is also an accomplished entrepreneur who has founded four successful companies in the manufacturing, retail, and services industries. He has been responsible for developing some of the first sustainable products including the first 100% recycled plastic bottle in 1991 and the first bio-based automotive commodity chemicals in 1994. Meyer's new professional passion is building bridges between industry and universities to ensure America's innovation leadership in the world.  \u003cp\u003eWhen we think of innovation, our minds go to great ideas taking off, buoyed by boom times and economic growth, to inventions such as the light bulb and the automobile. But true innovation isn't born solely in the best of times. How, then, is innovation achieved in the worst of times? What is real innovation?\u003c\/p\u003e \u003cp\u003eInnovate! argues that these questions have a new urgency today, in the midst of our country's recovery from the 2008–2010 Recession. This optimistic—and innovative!—book declares that terrible times, even the Great Depression, have been harnessed to create great things for the world and that the power of innovation will see our country through our current economic downturn.\u003c\/p\u003e \u003cp\u003eDid you know the following companies were born during economically dry, financially trying times in our nation's history and are all still going strong?\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eProcter \u0026amp; Gamble\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBarnes \u0026amp; Noble\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHershey's\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGeneral Foods\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTexas Instruments\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMobil\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTyson Foods\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKrispy Kreme\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSara Lee Corporation\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBaskin-Robbins\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCantor Fitzgerald\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMattel\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eApplebee's\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOlive Garden\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere will always be naysayers who claim \"this is an impossible time to start a business or create a new product.\" The takeaway message in Innovate! is: Terrible times are no match for innovation.\u003c\/p\u003e \u003cp\u003eWith an optimism rooted in the irrepressible, \"never say die\" force of innovation within the human spirit, this inspiring book reveals innovation as the catalytic generator that determines an organization's ability to compete in a volatile environment—and to possibly change the course of business history.\u003c\/p\u003e  \u003cb\u003eGood news: We're not quite out of our national recession!\u003c\/b\u003e  \u003cp\u003eHistorically, author Thomas Meyer shows us, economic recessions and depressions have been incredibly rich soil for innovation. A tribute to the irrepressible, ever-present force of originality within individuals, Innovate! reveals that terrible times, even the Great Depression, have been the best times for innovation to pull people and economies out of tough times. Even now, innovation will see our country through our current economic recession.\u003c\/p\u003e \u003cp\u003eConsider these great companies that got their start during spectacularly difficult economic slumps, and are all still in business, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eJohn Wiley \u0026amp; Sons—founded as a small print shop during the Depression of 1807\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eProcter \u0026amp; Gamble—in business since the Economic Panic of 1837\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBarnes \u0026amp; Noble—doors opened in the midst of the Long Depression of 1873–1879\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHershey's—satisfying the nation's sweet tooth since the Economic Panic of 1893\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGeneral Foods, Texas Instruments, Mobil, Tyson Foods, Krispy Kreme, and Sara Lee Corporation—all took off during the Great Depression, despite a devastating 17% unemployment crisis\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBaskin-Robbins, Cantor Fitzgerald, and Mattel—all got their start during the Post–World War II Recession\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eApplebee's and Olive Garden restaurant chains—served up success in spite of the economic turmoil of the 1980 Recession and a 10% unemployment rate\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen this book and see for yourself: Tough times are no match for innovation. This inspiring book reveals innovation as the momentum that sets the course for an organization to keep swimming in rough waters—and emerge a champion.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989425307877,"sku":"NP9780470560587","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470560587.jpg?v=1761784054","url":"https:\/\/k12savings.com\/products\/innovate-isbn-9780470560587","provider":"K12savings","version":"1.0","type":"link"}