{"product_id":"information-technology-for-management-isbn-9781119702900","title":"Information Technology for Management","description":"\u003cp\u003e\u003ci\u003eInformation Technology for Management, 12 Edition\u003c\/i\u003e provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the newest edition of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment.\u003c\/p\u003e \u003cp\u003eThe text offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students with different learning styles easily comprehend and retain information. This blended learning approach combines visual, textual, and interactive content—featuring numerous real-world case studies of how businesses use IT to increase efficiency and productivity, strengthen collaboration and communication, and maximize their competitive advantage. Students learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Emphasizing Local and Global Sustainability in the on-Demand and Sharing economies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 1.1 Opening Case: Uber and Airbnb Innovative Digital Business Models Facilitate Global Expansion and Operational Resilience During the COVID-19 Pandemic 2\u003c\/p\u003e \u003cp\u003eIntroduction 4\u003c\/p\u003e \u003cp\u003e1.1 Doing Business in the On-Demand and Sharing Economies 5\u003c\/p\u003e \u003cp\u003eDisruptive Digital Business Models 7\u003c\/p\u003e \u003cp\u003eIT’s Role in the On-Demand and Sharing Economies 8\u003c\/p\u003e \u003cp\u003eIT—Business Objectives 8\u003c\/p\u003e \u003cp\u003e1.2 Business Process Improvement and Competition 10\u003c\/p\u003e \u003cp\u003eWhat Is a Business Process? 11\u003c\/p\u003e \u003cp\u003eImproving Business Processes 12\u003c\/p\u003e \u003cp\u003eDon’t Automate, Obliterate! 12\u003c\/p\u003e \u003cp\u003eCompetition 13\u003c\/p\u003e \u003cp\u003e1.3 IT Innovation and Disruption 15\u003c\/p\u003e \u003cp\u003eSocial–Mobile–Analytics–Cloud (SMAC) Model 15\u003c\/p\u003e \u003cp\u003eTechnology Mega Trends 16\u003c\/p\u003e \u003cp\u003eCOVID-19 Accelerates Digital Transformation 18\u003c\/p\u003e \u003cp\u003eLessons Learned 19\u003c\/p\u003e \u003cp\u003e1.4 IT and You 20\u003c\/p\u003e \u003cp\u003eOn-Demand ‘Gig’ Workers 21\u003c\/p\u003e \u003cp\u003eIT Adds Value to Your Performance and Career 22\u003c\/p\u003e \u003cp\u003eManaging and Interpreting Big Data Are High Demand Skills 23\u003c\/p\u003e \u003cp\u003eBecoming an Informed IT User 26\u003c\/p\u003e \u003cp\u003eCase 1.2 Business Case: The IoT Comes to Sports 29\u003c\/p\u003e \u003cp\u003eCase 1.3 Video Case: Creating a Digital Vision to Transform a Company and Improve the Customer Experience 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Information Systems, IT Infrastructure, and the Cloud 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 2.1 Opening Case: The Amazing Story of Tommy Flowers—Creator of the First Programmable Computer 32\u003c\/p\u003e \u003cp\u003eIntroduction 33\u003c\/p\u003e \u003cp\u003e2.1 IS Concepts and Classification 34\u003c\/p\u003e \u003cp\u003eIT Adds Value 34\u003c\/p\u003e \u003cp\u003eSix Components of an IS 35\u003c\/p\u003e \u003cp\u003eData, Information, Knowledge, and Wisdom 36\u003c\/p\u003e \u003cp\u003eTypes of Information Systems 37\u003c\/p\u003e \u003cp\u003eTransaction Processing System 38\u003c\/p\u003e \u003cp\u003eManagement Information System 40\u003c\/p\u003e \u003cp\u003eDecision Support Systems 40\u003c\/p\u003e \u003cp\u003eExecutive Information System 41\u003c\/p\u003e \u003cp\u003eISs Exist within Corporate Culture 43\u003c\/p\u003e \u003cp\u003e2.2 IT Infrastructure, IT Architecture, and Enterprise Architecture 43\u003c\/p\u003e \u003cp\u003eAdding Value with an EA 44\u003c\/p\u003e \u003cp\u003eMeasuring EA Success 45\u003c\/p\u003e \u003cp\u003eEA and Sustainability 46\u003c\/p\u003e \u003cp\u003eDeveloping an EA 47\u003c\/p\u003e \u003cp\u003eEA Must Be Dynamic and Evolving 48\u003c\/p\u003e \u003cp\u003e2.3 Data Centers and Cloud Computing 48\u003c\/p\u003e \u003cp\u003eData Centers 49\u003c\/p\u003e \u003cp\u003eData Virtualization 50\u003c\/p\u003e \u003cp\u003eCloud Computing 53\u003c\/p\u003e \u003cp\u003eCloud Infrastructure 53\u003c\/p\u003e \u003cp\u003eMoving Workloads from the Enterprise to the Cloud 53\u003c\/p\u003e \u003cp\u003eCloud Services 54\u003c\/p\u003e \u003cp\u003eAnything-as-a-Service (XaaS) Models 54\u003c\/p\u003e \u003cp\u003eSelecting a Cloud Vendor 57\u003c\/p\u003e \u003cp\u003e2.4 Virtualization and Virtual Machines 59\u003c\/p\u003e \u003cp\u003eCase 2.2 Business Case: Grupo AGORA Upgrades IT to Quench the Thirst of Millions Throughout Spain 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Data Management, Data Warehouses, and Data Governance 66\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 3.1 Opening Case: ThyssenKrupp Elevator Saves $1.5 Million and 900 Trees by Digitizing Documents 67\u003c\/p\u003e \u003cp\u003eIntroduction 68\u003c\/p\u003e \u003cp\u003e3.1 Data Management 69\u003c\/p\u003e \u003cp\u003eDatabase Technologies 69\u003c\/p\u003e \u003cp\u003eDatabases 70\u003c\/p\u003e \u003cp\u003eCentralized Databases 71\u003c\/p\u003e \u003cp\u003eDistributed Databases 72\u003c\/p\u003e \u003cp\u003eDatabase Management System (DBMS) 73\u003c\/p\u003e \u003cp\u003eElements of a DBMS 73\u003c\/p\u003e \u003cp\u003eBenefits of a DBMS 79\u003c\/p\u003e \u003cp\u003eDBMS Vendor Rankings 80\u003c\/p\u003e \u003cp\u003e3.2 Data Warehouses and Data Marts 81\u003c\/p\u003e \u003cp\u003eMoving Data from a Database to a Data Warehouse or a Data Mart 81\u003c\/p\u003e \u003cp\u003eBuilding and Using a Data Warehouse 82\u003c\/p\u003e \u003cp\u003eReal-Time Support from an Active Data Warehouse 83\u003c\/p\u003e \u003cp\u003eData Lakes 85\u003c\/p\u003e \u003cp\u003e3.3 Data Governance and Master Data Management (MDM) 85\u003c\/p\u003e \u003cp\u003eData Governance 85\u003c\/p\u003e \u003cp\u003eMaster Data and Master Data Management (MDM) 87\u003c\/p\u003e \u003cp\u003eBenefits of Data Governance and Master Data Management 89\u003c\/p\u003e \u003cp\u003eInformation Management 90\u003c\/p\u003e \u003cp\u003eData Life Cycle and Data Principles 90\u003c\/p\u003e \u003cp\u003eHarnessing Scattered Data 91\u003c\/p\u003e \u003cp\u003eBreaking Down Data Silos 91\u003c\/p\u003e \u003cp\u003eCulture Must Change 92\u003c\/p\u003e \u003cp\u003eGarbage In, Garbage Out 93\u003c\/p\u003e \u003cp\u003eThe Cost of Dirty Data 94\u003c\/p\u003e \u003cp\u003e3.5 Electronic Document, Record, and Content Management 96\u003c\/p\u003e \u003cp\u003eElectronic Document Management 97\u003c\/p\u003e \u003cp\u003eElectronic Document Management Systems 97\u003c\/p\u003e \u003cp\u003eElectronic Records Management 97\u003c\/p\u003e \u003cp\u003eLegal Duty to Retain Business Records 98\u003c\/p\u003e \u003cp\u003eElectronic Records Management Systems 99\u003c\/p\u003e \u003cp\u003eEnterprise Content Management 100\u003c\/p\u003e \u003cp\u003eEnterprise Content Management Systems 100\u003c\/p\u003e \u003cp\u003eChoosing an EDMS, ERMS, or ECMS 100\u003c\/p\u003e \u003cp\u003eCase 3.2 Business Case: Dirty Data Jeopardize University Fundraising Efforts 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eNetworks, the Internet of Things (IoT), and Edge Computing 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 4.1 Opening Case: Cedar Park, Texas Improves Customer Communications to Empower Them to Conserve Water through Its New Smart Water Network 108\u003c\/p\u003e \u003cp\u003eIntroduction 109\u003c\/p\u003e \u003cp\u003e4.1 Network Fundamentals 109\u003c\/p\u003e \u003cp\u003eBusiness Functions Supported by Computer Networks 110\u003c\/p\u003e \u003cp\u003eTypes of Networks 111\u003c\/p\u003e \u003cp\u003eLocal Area Network (LAN) 111\u003c\/p\u003e \u003cp\u003eWide Area Network (WAN) 112\u003c\/p\u003e \u003cp\u003eIntranets, Extranets, and Virtual Private Networks 113\u003c\/p\u003e \u003cp\u003eTransmission Media and Speed 114\u003c\/p\u003e \u003cp\u003eNetwork Components 115\u003c\/p\u003e \u003cp\u003eCircuit Switching vs. Packet Switching 115\u003c\/p\u003e \u003cp\u003eNetwork Applications 116\u003c\/p\u003e \u003cp\u003e4.2 Wireless Networks and Standards 117\u003c\/p\u003e \u003cp\u003eDifferences Between 4G and 5G Networks 118\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages of 5G 118\u003c\/p\u003e \u003cp\u003eThere Is a Growing Need for 5G 118\u003c\/p\u003e \u003cp\u003eWireless Network Standards 119\u003c\/p\u003e \u003cp\u003eWireless Connectivity 120\u003c\/p\u003e \u003cp\u003eWireless Networks Use Different Transmission Media 122\u003c\/p\u003e \u003cp\u003eWireless Network Technologies 123\u003c\/p\u003e \u003cp\u003e4.3 Mobile Computing and the Internet of Things (IoT) 127\u003c\/p\u003e \u003cp\u003eMobile Network Drivers 127\u003c\/p\u003e \u003cp\u003eMore Smartphone Use 128\u003c\/p\u003e \u003cp\u003eMore High-Capacity Networks 128\u003c\/p\u003e \u003cp\u003eFaster Broadband Speeds 128\u003c\/p\u003e \u003cp\u003eMore Mobile Video 129\u003c\/p\u003e \u003cp\u003eBenefits of Mobile Computing 129\u003c\/p\u003e \u003cp\u003eMobile Technologies 129\u003c\/p\u003e \u003cp\u003eExamples of NFC Applications and Their Potential Business Value 131\u003c\/p\u003e \u003cp\u003eThe Internet of Things 132\u003c\/p\u003e \u003cp\u003eFactors Driving IoT 133\u003c\/p\u003e \u003cp\u003eIoT Architecture 133\u003c\/p\u003e \u003cp\u003eThe Growth of IoT 134\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages of IoT 136\u003c\/p\u003e \u003cp\u003eEdge Computing 137\u003c\/p\u003e \u003cp\u003eEdge Architecture and Apps 138\u003c\/p\u003e \u003cp\u003eIndustry Applications of Edge Computing 138\u003c\/p\u003e \u003cp\u003eChoosing Mobile Computing Solutions 138\u003c\/p\u003e \u003cp\u003eNetworks Support Communication, Search, Collaboration and Relationships 139\u003c\/p\u003e \u003cp\u003e4.4 Network Quality of Service 142\u003c\/p\u003e \u003cp\u003eNet Neutrality 142\u003c\/p\u003e \u003cp\u003eQuality of Service Models 143\u003c\/p\u003e \u003cp\u003eCase 4.2 Business Case: Carnival Seeks to Keep Passengers Happier at Sea with IoT, NFC, and Edge Computing 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eData Privacy and Cyber Security 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 5.1 Opening Case: Yahoo Is Fined $117.5 Million for Worst Data Hacks in History 150\u003c\/p\u003e \u003cp\u003eIntroduction 151\u003c\/p\u003e \u003cp\u003e5.1 Data Privacy Concerns and Regulations 152\u003c\/p\u003e \u003cp\u003eConfused, Concerned, and Out of Control 152\u003c\/p\u003e \u003cp\u003eThe Privacy Paradox 154\u003c\/p\u003e \u003cp\u003ePrivacy Rights Are Civil Rights 154\u003c\/p\u003e \u003cp\u003eU.S. Consumer Protection Data Privacy Regulations 154\u003c\/p\u003e \u003cp\u003eU.S. State-Level Privacy Laws 155\u003c\/p\u003e \u003cp\u003eEuropean Union’s General Data Protection Rules (GDPR) 156\u003c\/p\u003e \u003cp\u003eThe EU-U.S. Privacy Shield 157\u003c\/p\u003e \u003cp\u003ePublic Lack of Understanding 157\u003c\/p\u003e \u003cp\u003e5.2 Extent and Cost of Cyberattacks and Cyber Threats 158\u003c\/p\u003e \u003cp\u003eUnintentional Cyber Threats 161\u003c\/p\u003e \u003cp\u003eIntentional Cyber Threats 161\u003c\/p\u003e \u003cp\u003eHow Much Does a Cyberattack Really Cost an Organization? 169\u003c\/p\u003e \u003cp\u003eCyberattack Targets and Consequences 170\u003c\/p\u003e \u003cp\u003eMost Prevalent and Deadly Cyber attack Targets 170\u003c\/p\u003e \u003cp\u003e5.4 Defending Against Cyberattacks and Managing Risk 176\u003c\/p\u003e \u003cp\u003eCyber Defense Strategies 177\u003c\/p\u003e \u003cp\u003eManaging Risk 178\u003c\/p\u003e \u003cp\u003eSecuring Systems 179\u003c\/p\u003e \u003cp\u003eBackup and Recovery 181\u003c\/p\u003e \u003cp\u003eBusiness Continuity Planning 182\u003c\/p\u003e \u003cp\u003eDisaster Recovery Services 183\u003c\/p\u003e \u003cp\u003e5.5 Regulatory Controls, Frameworks, and Models 184\u003c\/p\u003e \u003cp\u003eGeneral Defense Controls 185\u003c\/p\u003e \u003cp\u003eApplication Defense Controls 186\u003c\/p\u003e \u003cp\u003eAuditing Information Systems 186\u003c\/p\u003e \u003cp\u003eGovernment Regulations 187\u003c\/p\u003e \u003cp\u003eRisk Management and IT Governance Frameworks 187\u003c\/p\u003e \u003cp\u003eIndustry Security Standards 189\u003c\/p\u003e \u003cp\u003eIT Security Defense-In-Depth Model 189\u003c\/p\u003e \u003cp\u003eCase 3.2 Business Case: Multi-National Marriott Hotels Could Face Consumer Backlash and up to $1 Billion in Regulatory Fines and Litigation Costs for Massive Data Breach 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Maximizing Growth with Data Analytics, Social Media and Omni-Channel Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eBusiness Intelligence, Data Science, and Data Analytics 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 6.1 Opening Case: NASCAR Pushes the Envelope by Combining Big Data with Augmented Reality in the World of Live Customer Engagement 200\u003c\/p\u003e \u003cp\u003eIntroduction 201\u003c\/p\u003e \u003cp\u003e6.1 Business Intelligence and Data Science 202\u003c\/p\u003e \u003cp\u003eFour Phases of Decision-Making 202\u003c\/p\u003e \u003cp\u003eData Driven Decision-Making with Data Analytics 203\u003c\/p\u003e \u003cp\u003eTraditional and Modern Business Intelligence (BI) 204\u003c\/p\u003e \u003cp\u003eAdding Value with Traditional and Modern BI 206\u003c\/p\u003e \u003cp\u003eFinding and Hiring BI Professionals 207\u003c\/p\u003e \u003cp\u003eSoftware to Support BI Professionals 208\u003c\/p\u003e \u003cp\u003eData Science 210\u003c\/p\u003e \u003cp\u003eAdding Value with Data Science 212\u003c\/p\u003e \u003cp\u003eBuilding a Data Science Team 213\u003c\/p\u003e \u003cp\u003eSoftware to Support the Data Science Team 215\u003c\/p\u003e \u003cp\u003e6.2 Big Data and Advanced Data Analytics 217\u003c\/p\u003e \u003cp\u003eBig Data 217\u003c\/p\u003e \u003cp\u003eThe Four Vs of Big Data 218\u003c\/p\u003e \u003cp\u003eBig Data Goals and Challenges 220\u003c\/p\u003e \u003cp\u003ePredictive Data Analytics 221\u003c\/p\u003e \u003cp\u003ePrescriptive Data Analytics 223\u003c\/p\u003e \u003cp\u003e6.3 Descriptive Data Analytics Tools 224\u003c\/p\u003e \u003cp\u003eAdding Value with Data Mining 224\u003c\/p\u003e \u003cp\u003eAdding Value through Learning, Exploration, and Discovery with Data Visualization 226\u003c\/p\u003e \u003cp\u003eDashboards Are Real Time 231\u003c\/p\u003e \u003cp\u003eAdding Value with Digital Dashboards 231\u003c\/p\u003e \u003cp\u003eEnterprise Mashup Architecture 233\u003c\/p\u003e \u003cp\u003eAdding Value with Mashups 233\u003c\/p\u003e \u003cp\u003e6.4 Predictive and Prescriptive Data Analytics Methods and Techniques 234\u003c\/p\u003e \u003cp\u003eAdding Value with Text Mining 235\u003c\/p\u003e \u003cp\u003eSpatial Data Mining 235\u003c\/p\u003e \u003cp\u003eGeocoding 236\u003c\/p\u003e \u003cp\u003eGIS Is Not Your Grandfather’s Map 237\u003c\/p\u003e \u003cp\u003eInfrastructure and Location-Aware Collection of Geospatial Data 238\u003c\/p\u003e \u003cp\u003eAdding Value with Spatial Data Mining 238\u003c\/p\u003e \u003cp\u003eGeospatial Data Analysis Software 238\u003c\/p\u003e \u003cp\u003eRegression Modeling 238\u003c\/p\u003e \u003cp\u003eTime-Series Regression 239\u003c\/p\u003e \u003cp\u003eAdding Value with Regression 240\u003c\/p\u003e \u003cp\u003eAdding Value with Optimization and Rules-Based Decision-Making 241\u003c\/p\u003e \u003cp\u003eAdding Value with Machine Learning 241\u003c\/p\u003e \u003cp\u003eCase 6.2 Business Case: London Heathrow Airport Launches BI and Machine Learning to Improve Airfield Management, Predict Passenger Flow, and Transform Airport Security 245\u003c\/p\u003e \u003cp\u003eCase 6.3 Video Case: The Beauty of Data Visualization 246\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eSocial Media and Semantic Web Technology 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 7.1 Opening Case: The Darkside of Digital Campaigns: Disinformation and Foreign Influence 250\u003c\/p\u003e \u003cp\u003eIntroduction 251\u003c\/p\u003e \u003cp\u003e7.1 Web 2.0—The Social Web Technologies 252\u003c\/p\u003e \u003cp\u003eThe Constantly Changing Web 252\u003c\/p\u003e \u003cp\u003eA Platform for Services and Social Interaction 252\u003c\/p\u003e \u003cp\u003eEmergence of Social Applications, Networks, and Services 253\u003c\/p\u003e \u003cp\u003eWhy Managers Should Understand Web Technology 255\u003c\/p\u003e \u003cp\u003eCommunicating on the Web 255\u003c\/p\u003e \u003cp\u003eChallenges and Opportunities for Business 257\u003c\/p\u003e \u003cp\u003e7.2 Social Web Tools and Applications 258\u003c\/p\u003e \u003cp\u003eSocial Networking Services (SNS) 259\u003c\/p\u003e \u003cp\u003eHow Businesses Use Social Networking Services 260\u003c\/p\u003e \u003cp\u003eE-commerce 2.0 and Social Commerce 261\u003c\/p\u003e \u003cp\u003ePrivate Social Networks 262\u003c\/p\u003e \u003cp\u003eEngaging Consumers with Blogs and Microblogs 262\u003c\/p\u003e \u003cp\u003eWhat Is the Purpose of a Blog? 262\u003c\/p\u003e \u003cp\u003eBlogging and Public Relations 262\u003c\/p\u003e \u003cp\u003eReading and Subscribing to Blogs 263\u003c\/p\u003e \u003cp\u003eBlogging Platforms 263\u003c\/p\u003e \u003cp\u003eMicroblogs 263\u003c\/p\u003e \u003cp\u003eTwitter 263\u003c\/p\u003e \u003cp\u003eConsumer Mashups and RSS Technology 264\u003c\/p\u003e \u003cp\u003eRSS Technology 264\u003c\/p\u003e \u003cp\u003eSocial Metrics and Monitoring Tools 264\u003c\/p\u003e \u003cp\u003eEnterprise 2.0: Workplace Collaboration and Knowledge Sharing 266\u003c\/p\u003e \u003cp\u003eCollaboration Tools 266\u003c\/p\u003e \u003cp\u003eSocial Tools for Information Retrieval, Knowledge Management, and Sharing 266\u003c\/p\u003e \u003cp\u003eSocial Bookmarking Tools 267\u003c\/p\u003e \u003cp\u003eContent Creation and Sharing 267\u003c\/p\u003e \u003cp\u003eShared Content Creation with Wikis 267\u003c\/p\u003e \u003cp\u003eLeveraging the Power of the Crowd: Crowdsourcing and Crowdfunding 268\u003c\/p\u003e \u003cp\u003eCrowdfunding 268\u003c\/p\u003e \u003cp\u003eSocial Media Is More Than Facebook, YouTube, and Twitter 269\u003c\/p\u003e \u003cp\u003e7.3 Using Search Technology for Business Success 270\u003c\/p\u003e \u003cp\u003eHow Search Engines Work 270\u003c\/p\u003e \u003cp\u003eHow Crawler Search Engines Work 271\u003c\/p\u003e \u003cp\u003eWhy Search Is Important for Business 274\u003c\/p\u003e \u003cp\u003eEnterprise Search 274\u003c\/p\u003e \u003cp\u003eRecommendation Engines 275\u003c\/p\u003e \u003cp\u003eSearch Marketing 275\u003c\/p\u003e \u003cp\u003eWeb Search for Business 276\u003c\/p\u003e \u003cp\u003eEmerging Search Technologies 277\u003c\/p\u003e \u003cp\u003e7.4 A Search for Meaning—Web 3.0 and Semantic Technology 278\u003c\/p\u003e \u003cp\u003eWhat Is the Semantic Web? 278\u003c\/p\u003e \u003cp\u003eThe Language(s) of Web 3.0 279\u003c\/p\u003e \u003cp\u003eSemantic Web and Semantic Search 280\u003c\/p\u003e \u003cp\u003eSemantic Web for Business 282\u003c\/p\u003e \u003cp\u003e7.5 Recommendation Engines 283\u003c\/p\u003e \u003cp\u003eCase 7.2 Business Case: Facebook Helps Songkick Rock the Ticket Sales Industry 290\u003c\/p\u003e \u003cp\u003eCase 7.3 Video Case: Power Searching with Google 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eOmnichannel Retailing, E-commerce, and Mobile Commerce Technology 294\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 8.1 Opening Case: Amazon Pioneers New In-Store Retail Concept 295\u003c\/p\u003e \u003cp\u003eIntroduction 296\u003c\/p\u003e \u003cp\u003e8.1 Omnichannel Retailing 297\u003c\/p\u003e \u003cp\u003eKeeping Up with Consumer Demands and Behavior 297\u003c\/p\u003e \u003cp\u003eDigital Connections 299\u003c\/p\u003e \u003cp\u003eConsumers Still Love to Shop in Stores 299\u003c\/p\u003e \u003cp\u003eSupply Chain Is More Important Than Ever 300\u003c\/p\u003e \u003cp\u003eThe Omnichannel Retailing Concept 301\u003c\/p\u003e \u003cp\u003e8.2 In-Store Retail Technology 303\u003c\/p\u003e \u003cp\u003eChanges in Consumer Shopping Behavior 303\u003c\/p\u003e \u003cp\u003eIn-Store Retailing Trends 303\u003c\/p\u003e \u003cp\u003eIn-Store Tech Improves Convenience and Enhances the Shopping Experience 304\u003c\/p\u003e \u003cp\u003e8.3 E-commerce—Online Retailing 306\u003c\/p\u003e \u003cp\u003eTypes of E-commerce Markets 306\u003c\/p\u003e \u003cp\u003eChallenges to E-commerce 312\u003c\/p\u003e \u003cp\u003eE-commerce Business and Strategic Planning \u003cb\u003e313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.4 Mobile Commerce 313\u003c\/p\u003e \u003cp\u003eMobile Advertising 314\u003c\/p\u003e \u003cp\u003eMobile Apps 315\u003c\/p\u003e \u003cp\u003eInformation: Competitive Advantage in Mobile Commerce 315\u003c\/p\u003e \u003cp\u003eQR Codes in Mobile Marketing 316\u003c\/p\u003e \u003cp\u003eMobile Entertainment 317\u003c\/p\u003e \u003cp\u003eHotel Services and Travel Go Wireless 317\u003c\/p\u003e \u003cp\u003eMobile Social Networking 318\u003c\/p\u003e \u003cp\u003e8.5. Mobile Payment and Financial Services 319\u003c\/p\u003e \u003cp\u003eMobile Payment Systems 319\u003c\/p\u003e \u003cp\u003eMobile Banking and Financial Services 320\u003c\/p\u003e \u003cp\u003eShort Codes 321\u003c\/p\u003e \u003cp\u003eSecurity Issues Questions 322\u003c\/p\u003e \u003cp\u003eCase 8.2 Business Case: eBay—An E-commerce Pioneer Faces New Challenges 326\u003c\/p\u003e \u003cp\u003eCase 8.3 Video Case: Searching with Pictures Using Mobile Visual Search 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Optimizing Performance and Growth with Business-Driven Systems, Artificial Intelligence and IT Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eFunctional Business Systems 330\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 9.1 Opening Case: Business Case: Equifax Data Breach Highlights Need for Regulatory Compliance Changes in Financial Management 331\u003c\/p\u003e \u003cp\u003eIntroduction 332\u003c\/p\u003e \u003cp\u003e9.1 Functional and Cross-Functional Business Processes 332\u003c\/p\u003e \u003cp\u003eInformation Systems to Support Functional Business Units 333\u003c\/p\u003e \u003cp\u003e9.2 Production and Operations Management Systems 336\u003c\/p\u003e \u003cp\u003eInventory Control Systems 337\u003c\/p\u003e \u003cp\u003eQuality Management Systems (QMS) 339\u003c\/p\u003e \u003cp\u003eComputer-Integrated Manufacturing Systems 340\u003c\/p\u003e \u003cp\u003eManufacturing Execution Systems 341\u003c\/p\u003e \u003cp\u003eTransportation Management Systems 342\u003c\/p\u003e \u003cp\u003eOther POM Technologies 343\u003c\/p\u003e \u003cp\u003e9.3 Sales and Marketing Management Systems 344\u003c\/p\u003e \u003cp\u003eSales Management Systems 345\u003c\/p\u003e \u003cp\u003eMarketing Management Systems 346\u003c\/p\u003e \u003cp\u003eSocial Media as a Marketing Management Strategy 347\u003c\/p\u003e \u003cp\u003e9.4 Accounting, Finance, and Regulatory Compliance Systems 348\u003c\/p\u003e \u003cp\u003eAccounting Systems 349\u003c\/p\u003e \u003cp\u003eFinancial Planning and Budgeting Systems 349\u003c\/p\u003e \u003cp\u003eRegulatory Compliance Systems 351\u003c\/p\u003e \u003cp\u003e9.5 Human Resource Information Systems (HRIS) 355\u003c\/p\u003e \u003cp\u003eEmployee Development 356\u003c\/p\u003e \u003cp\u003eHR Planning, Control, and Management 356\u003c\/p\u003e \u003cp\u003eHRIS Move to the Cloud 357\u003c\/p\u003e \u003cp\u003eCase 9.2 Business Case: MAHLE GmbH Partners with SAP and MHP to Digitalize Its Logistics and Product Development Processes 361\u003c\/p\u003e \u003cp\u003eCase 9.3 Video Case: Fuze Increases Its Sales and Marketing Success with an Account-Based Marketing System 361\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 \u003c\/b\u003e\u003cb\u003eEnterprise Systems 363\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 10.1 Opening Case: High-Profile Food Recalls Prompt Walmart to Create a Safer, More Transparent, and More Efficient Global Food Supply Chain 364\u003c\/p\u003e \u003cp\u003eIntroduction 365\u003c\/p\u003e \u003cp\u003e10.1 Intro to Enterprise Systems 366\u003c\/p\u003e \u003cp\u003eTypes of Enterprise Systems 366\u003c\/p\u003e \u003cp\u003eIntegrating Legacy Systems 368\u003c\/p\u003e \u003cp\u003e10.2 Enterprise Resource Planning 370\u003c\/p\u003e \u003cp\u003eAutomating ERP 370\u003c\/p\u003e \u003cp\u003eERP and the IT Infrastructure 371\u003c\/p\u003e \u003cp\u003eERP Implementation Critical Success Factors 373\u003c\/p\u003e \u003cp\u003eLessons Learned 374\u003c\/p\u003e \u003cp\u003eWhat’s New in ERP Systems? 375\u003c\/p\u003e \u003cp\u003eSelecting an ERP Vendor, Value-Added Reseller or Consultant 376\u003c\/p\u003e \u003cp\u003e10.3 Supply Chain Management 378\u003c\/p\u003e \u003cp\u003eAutomating the Supply Chain 378\u003c\/p\u003e \u003cp\u003eManaging the Three Supply Chain Flows 379\u003c\/p\u003e \u003cp\u003eElectronic Data Interchange in the Order Fulfillment and Logistics Process 380\u003c\/p\u003e \u003cp\u003eVirtual Collaboration in the Supply Chain 382\u003c\/p\u003e \u003cp\u003eAchieving a Fully Digitized Supply Chain 382\u003c\/p\u003e \u003cp\u003eFour Technology Stages of Digital Adoption 383\u003c\/p\u003e \u003cp\u003eLessons Learned 386\u003c\/p\u003e \u003cp\u003eLeading SCM Systems Developers 387\u003c\/p\u003e \u003cp\u003e10.4 Customer Relationship Management 387\u003c\/p\u003e \u003cp\u003eThe CRM Process 388\u003c\/p\u003e \u003cp\u003eAutomating CRM 390\u003c\/p\u003e \u003cp\u003eCustomer Acquisition and Retention 390\u003c\/p\u003e \u003cp\u003eCRM for a Competitive Edge 391\u003c\/p\u003e \u003cp\u003eImplementing a CRM System 391\u003c\/p\u003e \u003cp\u003eLessons Learned 392\u003c\/p\u003e \u003cp\u003e10.5 Communicating and Collaborating with Enterprise Knowledge Management Systems, Enterprise Content Management Systems, and Enterprise Social Platforms 393\u003c\/p\u003e \u003cp\u003eWhat Is Knowledge Management? 393\u003c\/p\u003e \u003cp\u003eKoenig’s Three Stages of\u003c\/p\u003e \u003cp\u003eKM Development 394\u003c\/p\u003e \u003cp\u003eAutomating EKM 394\u003c\/p\u003e \u003cp\u003eBenefits of EKM System 395\u003c\/p\u003e \u003cp\u003eTechniques for Managing Knowledge in Group Work 396\u003c\/p\u003e \u003cp\u003eEnterprise Content Management (ECM) 398\u003c\/p\u003e \u003cp\u003ePurpose and Benefits of an ECM System 398\u003c\/p\u003e \u003cp\u003eUsing an ECM System 399\u003c\/p\u003e \u003cp\u003eEnterprise Social Platforms 399\u003c\/p\u003e \u003cp\u003eGrowth in the ESP Market 400\u003c\/p\u003e \u003cp\u003eEvolution of ESPs 401\u003c\/p\u003e \u003cp\u003eCase 10.2 Business Case: Lowe’s Integrates Augmented Reality and Robot Assistants into Its SCM and CRM Programs 406\u003c\/p\u003e \u003cp\u003eCase 10.3 Video Case: P\u0026amp;G—Creating Conversations with Global Consumers 407\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 \u003c\/b\u003e\u003cb\u003eArtificial Intelligence, Robotics, and Quantum Computing Technology 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 11.1 Opening Case: HSBC Adopts Machine Learning Artificial Intelligence to Fight Money Laundering 410\u003c\/p\u003e \u003cp\u003eIntroduction 411\u003c\/p\u003e \u003cp\u003e11.1 How AI Works 411\u003c\/p\u003e \u003cp\u003eStages of Artificial Intelligence Development 412\u003c\/p\u003e \u003cp\u003eTypes of Artificial Intelligence Machines 413\u003c\/p\u003e \u003cp\u003eThe Six Branches of Artificial Intelligence 414\u003c\/p\u003e \u003cp\u003e11.2 AI Applications in Business and Society 419\u003c\/p\u003e \u003cp\u003eAdoption of AI Business Applications 419\u003c\/p\u003e \u003cp\u003eAI Maturity in Organizations 419\u003c\/p\u003e \u003cp\u003eCurrent AI Use in Business and Society 421\u003c\/p\u003e \u003cp\u003eDo All Businesses Need to Invest in AI? 423\u003c\/p\u003e \u003cp\u003eAI Use in the Public Sector 424\u003c\/p\u003e \u003cp\u003eBarriers to AI Adoption and Use 425\u003c\/p\u003e \u003cp\u003e11.3 AI and Society (Ethics) 426\u003c\/p\u003e \u003cp\u003eMajor Issues of Concern 426\u003c\/p\u003e \u003cp\u003eWork Automation and Job Loss 426\u003c\/p\u003e \u003cp\u003ePrivacy, Civil Rights, and Government Use of Artificial Intelligence 427\u003c\/p\u003e \u003cp\u003eUnexpected Results When Bias Creeps into the Learning Process 428\u003c\/p\u003e \u003cp\u003e11.4 Robotics 430\u003c\/p\u003e \u003cp\u003eTypes of Robotic Machines 430\u003c\/p\u003e \u003cp\u003e11.5 Quantum Computing (QC) 436\u003c\/p\u003e \u003cp\u003eWhat Is Quantum Mechanics? 436\u003c\/p\u003e \u003cp\u003eQuantum Computers 436\u003c\/p\u003e \u003cp\u003eChallenges in Quantum Computing 437\u003c\/p\u003e \u003cp\u003eCase 11.2 Business Case: Recommendation Systems Powered by AI—Still Room for Improvement 441\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 \u003c\/b\u003e\u003cb\u003eIT Strategy, Sourcing, and Strategic Technology Trends 444\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 12.1 Opening Case: San Diego County’s 20-Year Outsourcing Journey 445\u003c\/p\u003e \u003cp\u003eIntroduction 446\u003c\/p\u003e \u003cp\u003e12.1 IT Strategy and Competitive Advantage 447\u003c\/p\u003e \u003cp\u003eAligning IT Strategy and Business Strategy 447\u003c\/p\u003e \u003cp\u003eThe Open Group Architecture Framework (TOGAF) 448\u003c\/p\u003e \u003cp\u003eResistance to Business–IT alignment 449\u003c\/p\u003e \u003cp\u003eAchieving and Sustaining a Competitive Advantage—Locally and Globally 449\u003c\/p\u003e \u003cp\u003eCompetitive Advantage Tools 450\u003c\/p\u003e \u003cp\u003eCompeting Globally 453\u003c\/p\u003e \u003cp\u003eIT-Enabled Service-Based Comparative Advantage 456\u003c\/p\u003e \u003cp\u003e12.2 IT Strategic Planning, Process, and Tools 457\u003c\/p\u003e \u003cp\u003eThe Five Components of an IT Strategy 457\u003c\/p\u003e \u003cp\u003eIdentifying Value Drivers 458\u003c\/p\u003e \u003cp\u003eA Reactive Approach to IT Investments Will Fail 458\u003c\/p\u003e \u003cp\u003eDeveloping an IT Strategic Plan 458\u003c\/p\u003e \u003cp\u003eIT Strategic Planning Process and Tools 459\u003c\/p\u003e \u003cp\u003eStrategic Planning Tools 461\u003c\/p\u003e \u003cp\u003e12.3 IT Sourcing Strategies and IT Service Management 468\u003c\/p\u003e \u003cp\u003eIT Offshoring 468\u003c\/p\u003e \u003cp\u003eIT Onshoring 469\u003c\/p\u003e \u003cp\u003eCloud Services 469\u003c\/p\u003e \u003cp\u003eIT Service Management 470\u003c\/p\u003e \u003cp\u003eLevels and Types of IT Services 471\u003c\/p\u003e \u003cp\u003eBenefits of Using a Structured ITSM Strategy 475\u003c\/p\u003e \u003cp\u003eThe Outsourcing Life Cycle 476\u003c\/p\u003e \u003cp\u003eAsk for “Proof of Concept” or a Trial Run 478\u003c\/p\u003e \u003cp\u003eEstablishing and Managing IT Vendor Relationships 478\u003c\/p\u003e \u003cp\u003eOutsourcing Benefits 480\u003c\/p\u003e \u003cp\u003eOutsourcing Risks and Hidden Costs 480\u003c\/p\u003e \u003cp\u003e12.4 Strategic Technology Trends 481\u003c\/p\u003e \u003cp\u003eScanning for Strategic Technology Trends 482\u003c\/p\u003e \u003cp\u003eCase 12.2 Business Case: Department of Defense (DOD) Evaluates Technology to Gain Help for Crisis Victims and Protect First Responders 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Building, Operating and Managing Systems to Support Sustainable Business Practices During and After the COVID-19 Pandemic\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 \u003c\/b\u003e\u003cb\u003eSystems Development, IT Service Management and Project, Program and Portfolio Management 490\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 13.1 Opening Case: VELCO Outsources Project Management and Brings in Politically Sensitive Capital Project $6 Million Under Budget 491\u003c\/p\u003e \u003cp\u003eIntroduction 492\u003c\/p\u003e \u003cp\u003e13.1 Systems Development 493\u003c\/p\u003e \u003cp\u003eThe Systems Development Life Cycle 494\u003c\/p\u003e \u003cp\u003e13.2 Systems Development Methodologies 497\u003c\/p\u003e \u003cp\u003eWaterfall Model 497\u003c\/p\u003e \u003cp\u003eObject-Oriented Analysis and Design 498\u003c\/p\u003e \u003cp\u003eAgile Systems Development Methodology 499\u003c\/p\u003e \u003cp\u003eThe DevOps Approach to Systems Development 501\u003c\/p\u003e \u003cp\u003eSystems Development Tools and Techniques 503\u003c\/p\u003e \u003cp\u003eChoosing a Systems Methodology or Tool 505\u003c\/p\u003e \u003cp\u003e13.3 Project, Program and Portfolio Management (PPPM) 506\u003c\/p\u003e \u003cp\u003eProject Management 506\u003c\/p\u003e \u003cp\u003eThe Role of the Project Manager 507\u003c\/p\u003e \u003cp\u003eProgram Management 509\u003c\/p\u003e \u003cp\u003ePortfolio Management 510\u003c\/p\u003e \u003cp\u003ePutting It All Together 511\u003c\/p\u003e \u003cp\u003eWhy Projects Fail 512\u003c\/p\u003e \u003cp\u003eThe Project Management Office 513\u003c\/p\u003e \u003cp\u003ePPPM Frameworks 514\u003c\/p\u003e \u003cp\u003eThe Project Triple Constraint 515\u003c\/p\u003e \u003cp\u003eFive Phases of the Project Management Life Cycle 516\u003c\/p\u003e \u003cp\u003e13.4 Initiating, Planning, and Executing Projects 517\u003c\/p\u003e \u003cp\u003ePhase One: Project Initiating 517\u003c\/p\u003e \u003cp\u003ePhase Two: Project Planning 520\u003c\/p\u003e \u003cp\u003ePhase Three: Project Execution 521\u003c\/p\u003e \u003cp\u003e13.5 Monitoring\/Controlling and Closing Projects 522\u003c\/p\u003e \u003cp\u003ePhase Four: Project Monitoring and Controlling 523\u003c\/p\u003e \u003cp\u003ePhase Five: Project Closing 526\u003c\/p\u003e \u003cp\u003eAchieving a High PMTQ 527\u003c\/p\u003e \u003cp\u003eCase 13.2 Business Case: It Took 10 Years and More Than $600 Million to Realize That Big Muscles, Not Computer, Can Best Move Baggage 532\u003c\/p\u003e \u003cp\u003eCase 13.3 Demo Case: Mavenlink Project Management and Planning Software 533\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 \u003c\/b\u003e\u003cb\u003eIT Ethics and Local and Global Sustainability 537\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 14.1 Opening Case: Royal Bank of Scotland Leverages Technology to Fulfill Its Strategy to Build a More Sustainable Bank 538\u003c\/p\u003e \u003cp\u003eIntroduction 539\u003c\/p\u003e \u003cp\u003e14.1 An Introduction to Ethics 540\u003c\/p\u003e \u003cp\u003eThe Three Basic Tenets of Business and IT Ethics 541\u003c\/p\u003e \u003cp\u003eCode of Ethics 542\u003c\/p\u003e \u003cp\u003eIT Professionals’ Code of Ethics 543\u003c\/p\u003e \u003cp\u003eDeveloping an Ethics and Compliance Program 544\u003c\/p\u003e \u003cp\u003eEthics Training in the Workplace 545\u003c\/p\u003e \u003cp\u003eIT-Related Unethical Behavior 545\u003c\/p\u003e \u003cp\u003eDiscrimination in Social Media Recruiting 552\u003c\/p\u003e \u003cp\u003eRecruiting Regulations 554\u003c\/p\u003e \u003cp\u003eProving Social Media Discrimination 555\u003c\/p\u003e \u003cp\u003eProtecting Companies and Candidates from Social Media Discrimination 556\u003c\/p\u003e \u003cp\u003eProviding a Secure and Respectful Workplace 557\u003c\/p\u003e \u003cp\u003eThe Ethical Dilemma of Competing Responsibilities 558\u003c\/p\u003e \u003cp\u003e14.2 ICT and Local Sustainability 559\u003c\/p\u003e \u003cp\u003eThe Triple Bottom Line and Sustainable Development 560\u003c\/p\u003e \u003cp\u003eProfits: “Green IT” Trumps Greenbacks 561\u003c\/p\u003e \u003cp\u003ePeople: Preserving Quality of Life 562\u003c\/p\u003e \u003cp\u003e14.3 ICT and Global Sustainability 569\u003c\/p\u003e \u003cp\u003eThe Link between ICT and Climate Change 573\u003c\/p\u003e \u003cp\u003eClimate Change Mitigation 574\u003c\/p\u003e \u003cp\u003eFormal Climate Change Initiatives and Agreements 575\u003c\/p\u003e \u003cp\u003eBeyond Climate Change 576\u003c\/p\u003e \u003cp\u003eICT and Sustainability in Developing Countries 577\u003c\/p\u003e \u003cp\u003eBarriers to ICT Acquisition, Implementation, and Use in Developing Countries 582\u003c\/p\u003e \u003cp\u003eTaking a People-First Approach to Technology 583\u003c\/p\u003e \u003cp\u003eSustaining Business in a Post-COVID-19 World 583\u003c\/p\u003e \u003cp\u003eCase 14.2 Business Case: Spies vs. Pirates—La Liga Fined Over Mobile App That Spied on Illegal Match Screenings 588\u003c\/p\u003e \u003cp\u003eCase 14.3 Video Case: IT Ethics in the Workplace 589\u003c\/p\u003e \u003cp\u003eGlossary G-1\u003c\/p\u003e \u003cp\u003eOrganization Index I-1\u003c\/p\u003e \u003cp\u003eName Index I-3\u003c\/p\u003e \u003cp\u003eSubject Index I-4\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989423014117,"sku":"NP9781119702900","price":107.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119702900.jpg?v=1761784045","url":"https:\/\/k12savings.com\/products\/information-technology-for-management-isbn-9781119702900","provider":"K12savings","version":"1.0","type":"link"}