{"product_id":"industrial-strength-design-isbn-9780262511865","title":"Industrial Strength Design","description":"\u003cb\u003eThe first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers.\u003c\/b\u003e\u003cp\u003e\u003ci\u003eIndustrial Strength Design: How Brooks Stevens Shaped Your World\u003c\/i\u003e is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer \"should be a businessman, an engineer, and a stylist, in that order,\" Stevens created thousands of ingenious and beautiful designs for industrial and household products—including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. (\"There's nothing more aerodynamic than a wiener,\" he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase \"planned obsolescence,\" defining it as \"instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.\" This concept has since been blamed for everything from toasters that stop working to today's throwaway culture, but Stevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked once to name his favorite design, he replied, \"none, because every one would have to be restudied for the tastes of tomorrow.\"\u003c\/p\u003e\u003cp\u003eThis book, which accompanied an exhibit at the Milwaukee Art Museum (the repository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm, many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individual designs. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Also included are a description of the Brooks Stevens Archive and several key writings by Brooks Stevens.\u003c\/p\u003eFascinating not only for its display of the products of Stevens's fertile mind but also for its drawing out of the implications his work had for social life.—\u003cb\u003eNancy Tousley\u003c\/b\u003e, Calgary Herald—\u003cbr\u003e\u003cp\u003eA level of scholarship and editorial skill rare in design books from any source.\u003c\/p\u003e—\u003cb\u003eMartin Pawley\u003c\/b\u003e, \u003ci\u003eThe Architect's Journal\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA level of scholarship and editorial skill rare in design books from any source.\u003c\/p\u003e—\u003cb\u003eMartin Pawley\u003c\/b\u003e, The Architect's Journal—\u003cbr\u003e\u003cp\u003e...the story of a man, a time and the emergence of an idea—the 20th-century American concept of innovation.\u003c\/p\u003e—\u003cb\u003eCraig M. Vogel\u003c\/b\u003e, \u003ci\u003eAmerican Scientist\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003e...the story of a man, a time and the emergence of an idea the 20th-century American concept of innovation.\u003c\/p\u003e—\u003cb\u003eCraig M. Vogel\u003c\/b\u003e, American Scientist—Glenn Adamson is curator at the Chipstone Foundation, Milwaukee.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46302150787301,"sku":"NP9780262511865","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262511865.jpg?v=1767730028","url":"https:\/\/k12savings.com\/products\/industrial-strength-design-isbn-9780262511865","provider":"K12savings","version":"1.0","type":"link"}