{"product_id":"inbound-marketing-for-dummies-isbn-9781119120506","title":"Inbound Marketing For Dummies","description":"\u003cb\u003eDon't chase business—bring new customers to you!\u003c\/b\u003e \u003cp\u003eOutdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! \u003ci\u003eInbound Marketing For Dummies\u003c\/i\u003e is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. \u003c\/p\u003e\u003cp\u003eA breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild a reliable inbound marketing team\u003c\/li\u003e \u003cli\u003eDevelop deeper relationships with your customers\u003c\/li\u003e \u003cli\u003eConvert inbound traffic into revenue\u003c\/li\u003e \u003cli\u003eCombine inbound and outbound marketing strategies to optimize your business' resources\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eInbound Marketing For Dummies\u003c\/i\u003e is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Inbound Marketing 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: What Is Inbound Marketing, Anyway? 7\u003c\/p\u003e \u003cp\u003eChapter 2: Introducing the Inbound Philosophy into Your Organization 21\u003c\/p\u003e \u003cp\u003eChapter 3: Diagnosing Your Current Inbound Marketing Performance 29\u003c\/p\u003e \u003cp\u003eChapter 4: Prescribing Strategic Inbound Marketing Solutions 47\u003c\/p\u003e \u003cp\u003eChapter 5: Applying Inbound Solutions: Executing Your Plan 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: The Art and Science of Consumer Connections 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Mapping Your Customers’ Purchase Paths 75\u003c\/p\u003e \u003cp\u003eChapter 7: Discovering Customer Needs with Keywords 85\u003c\/p\u003e \u003cp\u003eChapter 8: Connecting People with Your Products 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Building a Customer Conversion Machine 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Building Your Conversion Machine 123\u003c\/p\u003e \u003cp\u003eChapter 10: Organizing Your Website for Attraction and Conversion 133\u003c\/p\u003e \u003cp\u003eChapter 11: Creating a Call]to]Action Map 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Fueling Visitor Needs with Content Marketing 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Creating Valuable Content: The 4 E’s of Content Marketing 163\u003c\/p\u003e \u003cp\u003eChapter 13: Creating Inbound Campaigns with Content 181\u003c\/p\u003e \u003cp\u003eChapter 14: Blogging for Attraction 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Attracting Visitors to Your Website 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Growing Your Organic Traffic 215\u003c\/p\u003e \u003cp\u003eChapter 16: Attracting Visitors with Paid Search 231\u003c\/p\u003e \u003cp\u003eChapter 17: Attracting Visitors with Social Media Sharing 247\u003c\/p\u003e \u003cp\u003eChapter 18: Using Email to Attract and Reattract 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: Understanding the Power of Conversion 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Knowing Your Conversion Types 271\u003c\/p\u003e \u003cp\u003eChapter 20: Increasing Website Conversions 283\u003c\/p\u003e \u003cp\u003eChapter 21: Building Effective Landing Pages 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VII: Measuring Success with Analytics 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22: Measuring Your Inbound Marketing Results 307\u003c\/p\u003e \u003cp\u003eChapter 23: Understanding User Testing 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VIII: The Part of Tens 327\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24: Ten Steps to Implementing Inbound Marketing 329\u003c\/p\u003e \u003cp\u003eChapter 25: Ten Important Inbound Marketing Metrics 337\u003c\/p\u003e \u003cp\u003eGlossary 345\u003c\/p\u003e \u003cp\u003eIndex 351\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eScott Anderson Miller\u003c\/b\u003e is an entrepreneur who has piloted 13 start-ups including his current firm Marketing Matters Inbound and another named to Inc. 500 Fastest Growing Companies (2014). As an inbound marketing consultant, he frequently speaks at marketing conferences and has been a TV reviewer of Super Bowl commercials.      \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild your inbound marketing team\u003c\/li\u003e \u003cli\u003eDevelop relationships with your customers\u003c\/li\u003e \u003cli\u003eConvert your inbound traffic to sales\u003c\/li\u003e \u003cli\u003eAttract more website visitors\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eInstead of chasing customers, use your digital resources to bring them to you! Here's how\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eInbound marketing offers an exciting paradigm shift. Instead of intruding on your prospective customers with your message, it's designed to attract them with relevant, timely, and helpful content. But you have to know how to use and implement it, and that's just what you'll learn—quickly and easily—from the step-by-step instructions in this book.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eBig business or small\u003c\/b\u003e — see how inbound marketing can improve brand awareness and loyalty, connect you with your target audience, and attract new customers\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eYou have the resources\u003c\/b\u003e — learn to use your website, blog, social media platforms, and search engine optimization to attract website visitors\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGet started\u003c\/b\u003e — understand the objectives of inbound marketing, assess your business's needs, and explore strategic solutions\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDig deeper\u003c\/b\u003e — discover ways to get into the mind of your customer using keywords and product purchase maps\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eContent is king\u003c\/b\u003e — take advantage of all your content channels to educate, engage, inform, and convert customers\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eA perfect landing\u003c\/b\u003e — create website landing pages that lead to sales \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeasure your success\u003c\/b\u003e — discover how to use Google Analytics and user testing to fine-tune your plan\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to introduce inbound marketing to your business\u003c\/li\u003e \u003cli\u003eTechniques you can implement right away\u003c\/li\u003e \u003cli\u003eThe 3-step inbound process\u003c\/li\u003e \u003cli\u003eTips on understanding dynamic consumers\u003c\/li\u003e \u003cli\u003eSecrets of attractive websites\u003c\/li\u003e \u003cli\u003eWhen pay-per-click pays off\u003c\/li\u003e \u003cli\u003eHow to attract customers with content\u003c\/li\u003e \u003cli\u003eSales and marketing software to consider\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989412856037,"sku":"NP9781119120506","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119120506.jpg?v=1761784006","url":"https:\/\/k12savings.com\/products\/inbound-marketing-for-dummies-isbn-9781119120506","provider":"K12savings","version":"1.0","type":"link"}