{"product_id":"ignore-the-hype-isbn-9781119691228","title":"Ignore the Hype","description":"\u003cp\u003e\u003cb\u003eSecure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVia powerful and unique insights, \u003ci\u003eIgnore the Hype: Financial Strategies Beyond the Media-Driven Mayhem\u003c\/i\u003e teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines.\u003c\/p\u003e \u003cp\u003eThe book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to avoid competing against hedge funds in a game they’ve rigged\u003c\/li\u003e \u003cli\u003eWhat you can do today to avoid taxes tomorrow\u003c\/li\u003e \u003cli\u003eWall Street’s Dirty Secret: Forecasting is just guessing\u003c\/li\u003e \u003cli\u003eWhy some of your investments have worse odds than a casino game\u003c\/li\u003e \u003cli\u003eHow the media circus can derail your financial plans\u003c\/li\u003e \u003cli\u003eSurviving a world where financial advisors don’t have to act in your best interest\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eIgnore the Hype\u003c\/i\u003e emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eAbout the Author xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Yes, The Game is Rigged, But You Don’t Have to Play 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Times They are a-Changin’ 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere is a World of Difference Between Speculation and Investing 10\u003c\/p\u003e \u003cp\u003eSo, Why is It So Damn Hard to Ignore the Hype?! 12\u003c\/p\u003e \u003cp\u003eTo Play, or Not to Play, That is the Question 14\u003c\/p\u003e \u003cp\u003eLife at the Speed of Light 15\u003c\/p\u003e \u003cp\u003eLower Transaction Costs 17\u003c\/p\u003e \u003cp\u003eSelf-Directed Investing 20\u003c\/p\u003e \u003cp\u003eHigh-Frequency Trading 23\u003c\/p\u003e \u003cp\u003eThe 24-Hour News Cycle 24\u003c\/p\u003e \u003cp\u003eGlobalization 29\u003c\/p\u003e \u003cp\u003eThe Rise of the Institutional Investor 31\u003c\/p\u003e \u003cp\u003eThe Bottom Line 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Don’t Play a Game That’s Rigged 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Upward Path of Markets 36\u003c\/p\u003e \u003cp\u003eAsset Class Returns 38\u003c\/p\u003e \u003cp\u003eA Twist in the Plot 40\u003c\/p\u003e \u003cp\u003eTime \u003ci\u003ein \u003c\/i\u003ethe Market versus \u003ci\u003eTiming \u003c\/i\u003ethe Market 41\u003c\/p\u003e \u003cp\u003eWhy are Las Vegas Casinos So Nice? 43\u003c\/p\u003e \u003cp\u003eThe True Cost of Sitting on the Sidelines 45\u003c\/p\u003e \u003cp\u003eDoes Crisis Equal Opportunity? 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Guess What? A Forecast is Just a Guess 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBut Forecasting is Fun 52\u003c\/p\u003e \u003cp\u003eEconomists 54\u003c\/p\u003e \u003cp\u003eWall Street Analysts 55\u003c\/p\u003e \u003cp\u003eMedia Pundits 57\u003c\/p\u003e \u003cp\u003eThe Federal Reserve (the Fed) 58\u003c\/p\u003e \u003cp\u003eSo, What’s the Problem? 59\u003c\/p\u003e \u003cp\u003eThe All-Star Team 60\u003c\/p\u003e \u003cp\u003eWhat Should You Do with Forecasts? 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: If You Don’t Know Where You’re Going, You Probably Won’t Get There 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: You Must Know What Drives Investment Returns 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Can Beat the Dealer, But Can You Beat the Market? 69\u003c\/p\u003e \u003cp\u003eIt’s Hard to Stand Above the Crowd in a Room Full of Tall People 70\u003c\/p\u003e \u003cp\u003eSo, What’s the Solution? 71\u003c\/p\u003e \u003cp\u003eIndexed Products 72\u003c\/p\u003e \u003cp\u003eA Rules-Based Approach 75\u003c\/p\u003e \u003cp\u003eFundamental Factors for Success 78\u003c\/p\u003e \u003cp\u003eStock Market Factors 79\u003c\/p\u003e \u003cp\u003eGrowth Stocks 80\u003c\/p\u003e \u003cp\u003eValue Stocks 81\u003c\/p\u003e \u003cp\u003eBond Market Factors 87\u003c\/p\u003e \u003cp\u003eThe Bottom Line on Factor Premiums 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: You Must Have a Specific Financial Goal 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep One: Determine Your Vision of Retirement 96\u003c\/p\u003e \u003cp\u003eStep Two: Determine How Much You Spend Today 98\u003c\/p\u003e \u003cp\u003eStep Three: Determine When You Want to Retire 99\u003c\/p\u003e \u003cp\u003eStep Four: Determine How Much Income You’ll Need in Year One of Retirement 99\u003c\/p\u003e \u003cp\u003eStep Five: Determine Your Sources of Retirement Income 103\u003c\/p\u003e \u003cp\u003eStep Six: Determine How Much You’ll Need from Your Savings and Investments 103\u003c\/p\u003e \u003cp\u003eStep Seven: Determine a Sustainable Distribution Rate 104\u003c\/p\u003e \u003cp\u003eStep Eight: Determine How Much Money You Need to Retire 105\u003c\/p\u003e \u003cp\u003eStep Nine: Determine Your Plan to Accumulate the Money You Need to Retire 105\u003c\/p\u003e \u003cp\u003ePutting It All Together with a Step-by-Step Example 107\u003c\/p\u003e \u003cp\u003eAlready Retired? 111\u003c\/p\u003e \u003cp\u003eThe Bottom Line 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: You Must Invest to Meet Your Goal 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Do You \u003ci\u003eWant \u003c\/i\u003eto Make? 114\u003c\/p\u003e \u003cp\u003eHow Much Money Do You \u003ci\u003eNeed \u003c\/i\u003eto Make? 115\u003c\/p\u003e \u003cp\u003eHow Much Risk \u003ci\u003eShould \u003c\/i\u003eYou Take? 116\u003c\/p\u003e \u003cp\u003eSleeping on a Bed of Money 120\u003c\/p\u003e \u003cp\u003eAdding Some Stocks to the Mix 121\u003c\/p\u003e \u003cp\u003ePortfolio A 123\u003c\/p\u003e \u003cp\u003ePortfolio B 123\u003c\/p\u003e \u003cp\u003eWhat Portfolio Do You Want? 124\u003c\/p\u003e \u003cp\u003eStill Not Convinced? 125\u003c\/p\u003e \u003cp\u003eEnjoy Your Retirement! 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: You Must Practice Smart Diversification 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Smart Diversification? 130\u003c\/p\u003e \u003cp\u003eYou Don’t Want to Be a Pig! 130\u003c\/p\u003e \u003cp\u003eOwning What You Know May Not Be Best 132\u003c\/p\u003e \u003cp\u003eIt’s a Big World 137\u003c\/p\u003e \u003cp\u003eSometimes You’re Trapped by Your Own Success 140\u003c\/p\u003e \u003cp\u003eDealing with Concentrated Positions 143\u003c\/p\u003e \u003cp\u003eSmart Diversification Enhances Your Odds of Success 145\u003c\/p\u003e \u003cp\u003eWinning the Lost Decade 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: You Must Learn How You’ll Be Taxed 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBut First, \u003ci\u003ethe Hype \u003c\/i\u003e153\u003c\/p\u003e \u003cp\u003eAnd Now, \u003ci\u003ethe Truth \u003c\/i\u003e154\u003c\/p\u003e \u003cp\u003eIncome Taxes: A Quick Primer 154\u003c\/p\u003e \u003cp\u003eAre Taxes Going Higher? 157\u003c\/p\u003e \u003cp\u003eTax Diversification 158\u003c\/p\u003e \u003cp\u003eDo You Know Who Your Partner Is? 159\u003c\/p\u003e \u003cp\u003eAs If That’s Not Enough … 162\u003c\/p\u003e \u003cp\u003eWhat’s Certain in Life? 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Just Because You’re Paranoid Doesn’t Mean They Aren’t Out To Get You 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: How to Avoid the Taxman Without Going to Jail 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Your Tax-Free Pool of Money 172\u003c\/p\u003e \u003cp\u003eAccelerating the Flow of Funds to Your Tax-free Pool 176\u003c\/p\u003e \u003cp\u003eBuilding Your Taxable Pool of Money 177\u003c\/p\u003e \u003cp\u003eDo You Want to Keep More of What You Make? 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Sorry, But You’re Probably Your Own Worst Enemy 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTales Your Parents Told You 187\u003c\/p\u003e \u003cp\u003eAnchoring 189\u003c\/p\u003e \u003cp\u003eConfirmation Bias 190\u003c\/p\u003e \u003cp\u003eOverconfidence Bias 192\u003c\/p\u003e \u003cp\u003eHerd Behavior 194\u003c\/p\u003e \u003cp\u003eFraming Bias 196\u003c\/p\u003e \u003cp\u003eHindsight Bias 198\u003c\/p\u003e \u003cp\u003eSelf-attribution Bias 200\u003c\/p\u003e \u003cp\u003eMyopic Loss Aversion 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: FYI, the Media Doesn’t Care If You Make Money 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBut Then There’s the Media … 206\u003c\/p\u003e \u003cp\u003eDid Black Monday Spell Doom for Investors? 211\u003c\/p\u003e \u003cp\u003eWhat Side of the Aisle are You On? 214\u003c\/p\u003e \u003cp\u003eWould You Hitch Your Family’s Future to the Circus? 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Avoid the Wolf in Sheep’s Clothing 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDoes It Pass the Sniff Test? 224\u003c\/p\u003e \u003cp\u003eWho’s Got Your Back? 224\u003c\/p\u003e \u003cp\u003eFocus on Minimizing Unnecessary Fees 229\u003c\/p\u003e \u003cp\u003eIs What You’re Buying Even an Investment? 232\u003c\/p\u003e \u003cp\u003eDrowning in a Sea of Complexity 234\u003c\/p\u003e \u003cp\u003eDo You Even Know What You’re Buying? 236\u003c\/p\u003e \u003cp\u003eBut My “Regular” Bonds are Free from Commissions, Right? 237\u003c\/p\u003e \u003cp\u003eWhat are You Using Derivatives For? 241\u003c\/p\u003e \u003cp\u003eMarket Voodoo (AKA Technical Analysis) 243\u003c\/p\u003e \u003cp\u003eLet Me “Sell” You an Annuity… 244\u003c\/p\u003e \u003cp\u003eNow, Let Me “Explain” an Annuity… 245\u003c\/p\u003e \u003cp\u003eThe Bottom Line 247\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: How to Survive a Bear Attack 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrepare for the Bear 250\u003c\/p\u003e \u003cp\u003eRisk Capacity versus Risk Tolerance 252\u003c\/p\u003e \u003cp\u003eRebalance to Stay on Course 254\u003c\/p\u003e \u003cp\u003eBuy-and-Hold Investing 257\u003c\/p\u003e \u003cp\u003eBuy-and-Forget Investing 258\u003c\/p\u003e \u003cp\u003eSo, What Do You Do When Market Valuations are Extreme? 259\u003c\/p\u003e \u003cp\u003eDoes What Gets Measured Get Improved? 260\u003c\/p\u003e \u003cp\u003eReady for Some Good News? 262\u003c\/p\u003e \u003cp\u003eA Better Life 263\u003c\/p\u003e \u003cp\u003eConclusion 267\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBRIAN PERRY\u003c\/b\u003e is Executive Vice President at Pure Financial Advisors. In that role, he uses his extensive background and experience to promote financial education and help individuals meet their financial goals. In his quest to help people live the life they deserve, Brian has published widely, appeared on TV and radio, and spoken at countless seminars, workshops, conferences, and classes. Having spent more than two decades in the financial arena, Brian previously worked as an institutional portfolio manager and as a bond trader for several investment banks. He has an MBA in international business as well as a master's degree in international affairs. He also holds the designation of Chartered Financial Analyst and is a Certified Financial Planner\u003csup\u003eTM\u003c\/sup\u003e professional. Brian previously wrote \u003ci\u003eFrom Piggybank to Portfolio: A Financial Roadmap for New Investors\u003c\/i\u003e, in 2009.    \u003c\/p\u003e\u003cp\u003eWe turn to the media for financial news, but when it comes to investing, there is one major problem with this habit. Financial media outlets are on the same 24-hour news cycle as everyone else, where it pays to focus on quick ideas that will be obsolete tomorrow. The short-term strategies and quick-profit trades that we hear about from media analysts may be appropriate for hedge funds and other institutions, but they make little sense for the average investor.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eIgnore the Hype: Financial Strategies Beyond the Media-Driven Mayhem\u003c\/i\u003e, readers will learn how and why to avoid the trap of short-term trading. This book gives everyday investors an understanding of how markets work, what drives investment returns, and how to achieve financial targets safely and effectively. Author Brian Perry is an expert at helping individual investors achieve financial success and realize their long-term goals for retirement and beyond. In this book, he shares the time-tested investment rules that have proven to work over the long haul. More importantly, he gives readers the confidence they need to stay the course in good times and bad.  \u003c\/p\u003e\u003cp\u003eMarket speculation is rigged in favor of the professionals, plain and simple. Unfortunately, many individual investors fall prey to media hype and information overload—costly errors that could be avoided entirely. This book constitutes both a training course for first-time investors and a course correction for those who are ready to exercise discipline, define their financial goals, and get on the road to financial freedom.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAchieve financial freedom the smart way with research-based investment tools and strategies\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIf you have been hopping from one short-term trading strategy to another, following the whims of analysts in the media, or worrying that you don't stand a chance against the hedge funds and banks, this book is for you. Turn off the TV, close your web browser, and start studying the fundamentals of long-term investing with \u003ci\u003eIgnore the Hype\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eIn this book, you'll learn, in terms you can understand, why short-term trading is a losing game for the individual investor. The cards are stacked against you in today's world of high frequency trading and globalization. The good news is, you can achieve investment success if you follow the rules in this book. In \u003ci\u003eIgnore the Hype\u003c\/i\u003e, Brian Perry teaches you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eInvest for the long haul\u003c\/li\u003e \u003cli\u003eEstablish your financial goals\u003c\/li\u003e \u003cli\u003eMinimize your tax bill\u003c\/li\u003e \u003cli\u003eAvoid panic selling and impulse buying\u003c\/li\u003e \u003cli\u003eNavigate stock, bond, and currency markets\u003c\/li\u003e \u003cli\u003eAchieve smart portfolio diversification\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis no-nonsense guide will help you filter the massive amount of information out there, identifying what works and what doesn't so you can harness time-tested techniques to achieve financial freedom.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989400797413,"sku":"NP9781119691228","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119691228.jpg?v=1761783965","url":"https:\/\/k12savings.com\/products\/ignore-the-hype-isbn-9781119691228","provider":"K12savings","version":"1.0","type":"link"}