{"product_id":"if-youre-not-first-youre-last-isbn-9780470624357","title":"If You're Not First, You're Last","description":"During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.  \u003cp\u003eBut imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIf You’re Not First, You’re Last\u003c\/i\u003e is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in \u003ci\u003eIf You’re Not First, You’re Last\u003c\/i\u003e include:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eConverting the Unsold to Sold\u003c\/li\u003e \u003cli\u003eThe Power Schedule to Maximize Sales\u003c\/li\u003e \u003cli\u003eYour Freedom Financial Plan\u003c\/li\u003e \u003cli\u003eThe Unreasonable Selling Attitude\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIntroduction v\u003c\/p\u003e \u003cp\u003eChapter 1 Four Responses to Economic Contractions 1\u003c\/p\u003e \u003cp\u003eChapter 2 Power Base Reactivation 23\u003c\/p\u003e \u003cp\u003eChapter 3 Past Client Reactivation 33\u003c\/p\u003e \u003cp\u003eChapter 4 The Most Effective Call to Advance and Conquer 45\u003c\/p\u003e \u003cp\u003eChapter 5 Converting the Unsold 57\u003c\/p\u003e \u003cp\u003eChapter 6 Multiply through Existing Clients 71\u003c\/p\u003e \u003cp\u003eChapter 7 Delivering at “Wow” Levels 81\u003c\/p\u003e \u003cp\u003eChapter 8 The Importance of Price 89\u003c\/p\u003e \u003cp\u003eChapter 9 Activate Second Sale to Boost Profits 97\u003c\/p\u003e \u003cp\u003eChapter 10 The Value-Added Proposition 105\u003c\/p\u003e \u003cp\u003eChapter 11 Act Hungry 113\u003c\/p\u003e \u003cp\u003eChapter 12 Expand Acceptable Client Profile 121\u003c\/p\u003e \u003cp\u003eChapter 13 Effective Marketing Campaigns 127\u003c\/p\u003e \u003cp\u003eChapter 14 Repackaging for Increased Profits 137\u003c\/p\u003e \u003cp\u003eChapter 15 The Power Schedule to Advance and Conquer 147\u003c\/p\u003e \u003cp\u003eChapter 16 An Advance-and-Conquer Attitude 161\u003c\/p\u003e \u003cp\u003eChapter 17 Your Freedom Financial Plan 175\u003c\/p\u003e \u003cp\u003eChapter 18 The Most Important Skill Needed to Advance and Conquer 185\u003c\/p\u003e \u003cp\u003eChapter 19 The Unreasonable Attitude 199\u003c\/p\u003e \u003cp\u003eConclusion How to Guarantee Your Position 209\u003c\/p\u003e \u003cp\u003eAfterword 215\u003c\/p\u003e \u003cp\u003eGlossary 219\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e \u003cb\u003eGrant Cardone\u003c\/b\u003e is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.  \u003cb\u003eWin and take all with these proven strategies\u003c\/b\u003e  \u003cp\u003eIn the real world, not everyone gets a prize just for showing up. You either win or you lose. If you're in business during a down economy, winning means one thing: being first.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIf You're Not First, You're Last\u003c\/i\u003e is your playbook for seizing the heights by boosting sales, increasing margins, and creating new opportunities no matter the economy. Let your rivals complain about miserable selling climates! They can hide under their beds as you use the practical tools and strategies in this guide to get to work and get results.\u003c\/p\u003e \u003cp\u003ePulling no punches and allowing no excuses, \u003ci\u003eIf You're Not First,You're Last\u003c\/i\u003e gives you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eAn advance-and-conquer attitude\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe secret strength of \"hunger\"\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eYour Freedom Plan\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhy dominance means disregarding social norms\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to deliver at \"WOW\" levels\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to convert unsold goods into sales NOW\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe \"Power\" Schedule—the exact daily formula for personal success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAnd so much more!\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEven in a down economy, you can get to the top in your career and business—and the top is the right place to be! \u003ci\u003eIf You're Not First, You're Last\u003c\/i\u003e gives you a proven set of tools to find the opportunities and act on them before your competition does. Get this powerful guide and you won't just succeed, you'll dominate.\u003c\/p\u003e  \u003cb\u003ePraise for \u003ci\u003eIf You're Not First, You're Last\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions. If you don't want to have regrets in your life about never reaching your dreams, read this book and light your life on fire!\"\u003cbr\u003e —\u003cb\u003eDr. Tony Alessandra\u003c\/b\u003e, Hall-of-Fame Motivational Speaker and author of \u003ci\u003eThe Platinum Rule\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"If Grant's book doesn't motivate you to think bigger, work smarter, and accomplish more than you ever thought possible, then the 'box' you're stuck in is in danger of becoming a casket! Take your dreams out of mothballs, get your game face on, and get ready for the ride of your life!\"\u003cbr\u003e —\u003cb\u003eDave Anderson\u003c\/b\u003e, President, LearntoLead, and author of \u003ci\u003eHow to Run Your Business by THE BOOK\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I love Grant Cardone's book for one reason: it works! No theory, no magic formulas, just a step-by-step blueprint that will increase your business if you do exactly what Grant says. It worked for me.\"\u003cbr\u003e —\u003cb\u003eWarren Greshes\u003c\/b\u003e, author of \u003ci\u003eThe Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Nearly all of the sales advice you've been taught will land you in last place. Read this book and learn how to finish first!\"\u003cbr\u003e —\u003cb\u003eFrank Rumbauskas\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, NeverColdCall.com\u003c\/p\u003e \u003cp\u003e\"Grant Cardone's new book is a must-read if you want to be first, if you want to be the best!\"\u003cbr\u003e —\u003cb\u003eTodd Duncan\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989400076517,"sku":"NP9780470624357","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470624357.jpg?v=1761783962","url":"https:\/\/k12savings.com\/products\/if-youre-not-first-youre-last-isbn-9780470624357","provider":"K12savings","version":"1.0","type":"link"}