{"product_id":"ideaship-isbn-9781576751640","title":"Ideaship","description":"Innovative, original ideas are a company's most powerful competitive advantage. Nathan Mhyrvold, former chief technology officer at Microsoft, has said that a great employee is worth 1,000 times more than an average one simply because of his or her ideas. In Ideaship, the sequel to his bestselling book, How to Get Ideas, Jack Foster shifts from how individuals spark their new ideas to how to unleash the creative genius of an entire organization.\u003cbr\u003e To create an idea-prone workforce, Foster proposes a totally new concept of leadership: \"ideaship.\" Leaders shouldn't be spending their time obsessing over profits or sales or quality or service. Instead, they should devote most of their energies to making the office a place where creative ideas flow, where the workforce truly believes in its ability to brilliantly solve any problem put before it. Above all, where it's fun to work.\u003cbr\u003e With energy and humor, Foster draws on over thirty-five years as creative director of major advertising agencies-organizations whose only purpose is to constantly generate ideas-to offer dozens of fun, fast, often surprising nuggets of practical advice on how to create an environment where innovation and fresh thinking thrive. He reveals why you should only hire people you like, insist employees take vacations whether they want to or not, why efficiency is sometimes inefficient, and how sometimes you can accomplish more by playing the fool instead of the capital L \"Leader.\"\u003cbr\u003e Ideaship spells out proven ways to encourage creativity, simply and clearly and cogently, without a lot of charts and graphs and formulas and acronyms and statistics and fillers. It flips traditional leadership on its head and shows how simple acts of compassion, trust, and generosity of spirit, as well as some seemingly zany actions, can unleash unexpected, vital bursts of creativity.Preface\u003cbr\u003e Part I What Is Ideaship?\u003cbr\u003e\u003cbr\u003e Part II How Do You Become an Ideaist?\u003cbr\u003e 1. You help people think better of themselves   \u003cbr\u003e 2. You help create an environment that’s fun\u003cbr\u003e\u003cbr\u003e Part III Sixteen Personal Things You Can Do\u003cbr\u003e 1. Follow the golden rule\u003cbr\u003e 2. Care about the people you work with\u003cbr\u003e 3. Remember that they work with you, not for you\u003cbr\u003e 4. Make sure they like you   \u003cbr\u003e 5. Take the blame, give the praise away   \u003cbr\u003e 6. Hire only people you like   \u003cbr\u003e 7. Trust them   \u003cbr\u003e 8. Praise their efforts\u003cbr\u003e 9. Allow them the freedom to fail\u003cbr\u003e 10. Help them achieve their goals\u003cbr\u003e 11. Never lie about anything important   \u003cbr\u003e 12. Show some enthusiasm   \u003cbr\u003e 13. Ask them to help you\u003cbr\u003e 14. Get rid of the word “I”\u003cbr\u003e 15. Play the fool\u003cbr\u003e 16. Have fun yourself.\u003cbr\u003e\u003cbr\u003e Part IV Seven Organizational Things You Can Do\u003cbr\u003e 1. Cut down on approvals   \u003cbr\u003e 2. Make everybody an owner   \u003cbr\u003e 3. Give them what they need   \u003cbr\u003e 4. Keep it small\u003cbr\u003e 5. Tell them everything about their company\u003cbr\u003e 6. Shun rules   \u003cbr\u003e 7. Pay for their education\u003cbr\u003e\u003cbr\u003e Part V Eighteen Strategic Things You Can Do   \u003cbr\u003e 1. Don’t ask for one solution — Ask for many   \u003cbr\u003e 2. Make their jobs seem easy   \u003cbr\u003e 3. Don’t reject ideas — Ask for more   \u003cbr\u003e 4. Give them more than one problem at a time\u003cbr\u003e 5. Ask for more ideas, sooner\u003cbr\u003e 6. If it isn’t working, change it   \u003cbr\u003e 7. Let them solo   \u003cbr\u003e 8. Let them do it their way\u003cbr\u003e 9. Make sure the problem is the problem   \u003cbr\u003e 10. Let them shine   \u003cbr\u003e 11. Be wary of fear\u003cbr\u003e 12. Make it Us vs Them, not Us vs Us   \u003cbr\u003e 13. Share what everybody does   \u003cbr\u003e 14. Share experiences   \u003cbr\u003e 15. Search for ways to create fun   \u003cbr\u003e 16. Insist on vacations   \u003cbr\u003e 17. Let them vacation when they want to vacation   \u003cbr\u003e 18. Forget about efficiency, care about the idea\u003cbr\u003e What Should You Do Next?\u003cbr\u003e Notes   \u003cbr\u003e Index   \u003cbr\u003e About the Author   \u003cbr\u003e About the IllustratorJack Foster was 18 years old and working in an insurance company with about 150\u003cbr\u003e other people when he got the idea to raffle off his weekly paycheck. Fifty cents a chance\u003cbr\u003e to win $27.50. The first week he made a profit of six dollars. The next week he had collected $53 for the raffle when\u003cbr\u003e his boss found out what he was doing. He ordered Jack to return the money.\u003cbr\u003e Then he fired him.\u003cbr\u003e Ever since, Jack’s been trying to come up with ideas that wouldn’t get him fired.\u003cbr\u003e Mostly he’s succeeded.\u003cbr\u003e He lucked into the advertising business 45 years ago as a writer and has been coming up with ideas ever since: Ideas for scores of companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson’s, Ore-Ida, Suzuki, Denny’s, Universal Studios, Northrup, Rand McNally, and Smokey Bear.\u003cbr\u003e During the 15 years Jack spent as the executive creative director of Foote, Cone \u0026amp; Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast.\u003cbr\u003e I was born in London, England. It was raining.\u003cbr\u003e After 15 years of studying Latin I decided to go into advertising.\u003cbr\u003e My first job was as an apprentice at an advertising agency called Graham and Gilles. I changed the water pots for the artists (they painted layouts with water colours in those days) and made them tea. This was before magic markers. This was even before rubber cement — I’m that old.\u003cbr\u003e It was raining. It was always raining, and I was watching my favourite programme at the time — 77 Sunset Strip. I said, “Ah, sun, palm trees, women.” My Dad gave me a one-way ticket.\u003cbr\u003e I met Jack Foster 35 years ago at the Erwin Wasey advertising agency in Los Angeles and then again at Foote, Cone \u0026amp; Belding.\u003cbr\u003e We worked together for about 17 years. We had a hell of a good time.\u003cbr\u003e And we had a hell of a good time doing this book.WHAT IS IDEASHIP?\u003cbr\u003e\u003cbr\u003e 2\u003cbr\u003e I spent half my life in advertising. Half of that time I ran creative departments in advertising agencies, half in creative departments run by others.\u003cbr\u003e\u003cbr\u003e I was telling a client of mine one day about the difficulties of running such a department, a department that is — by definition and design — a collection of misfits and free spirits, of original thinkers, of people who resist authority and reject dogma; and whose strength is their ability to discover — on command — fresh solutions to a variety of problems.\u003cbr\u003e\u003cbr\u003e He thought about it for a while, and then he said: “Running a creative department is not a do-able job. Any attempt to direct or lead or run people who are like that will be counter-productive. They’ll rebel. Or they’ll clam up.”\u003cbr\u003e\u003cbr\u003e Perhaps he was right.\u003cbr\u003e\u003cbr\u003e But that’s because we were using the wrong words. “Direct” or “lead” or “run” don’t describe what I, and many like me, did.\u003cbr\u003e\u003cbr\u003e We didn’t direct or lead or run our departments. We ideaized them.\u003cbr\u003e\u003cbr\u003e We weren’t leaders. We were ideaists.\u003cbr\u003e\u003cbr\u003e And the art form we practiced was not leadership. It was ideaship.\u003cbr\u003e\u003cbr\u003e Henry Miller once wrote: “No man is great enough or wise enough for any of us to surrender our destiny to. The only way in which anyone can lead us is to restore to us the belief in our own guidance.”3\u003cbr\u003e\u003cbr\u003e A leader motivates and directs and runs and guides and leads. An ideaist restores.\u003cbr\u003e\u003cbr\u003e A leader leads. An ideaist ideaizes.\u003cbr\u003e\u003cbr\u003e In short, ideaship is a step beyond leadership, for an ideaist does more than lead — he or she restores to people their belief in their own guidance.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Another client of mine maintained that creative departments are so atypical that any lessons learned there about leadership (I hadn’t yet coined the word ideaship) are not applicable to other groups of people in other kinds of organizations.\u003cbr\u003e\u003cbr\u003e Phooey.\u003cbr\u003e\u003cbr\u003e The creative people in advertising agencies don’t have a patent on getting ideas. Everyday, the people you work with probably come up with dozens of ideas, from how to get to work quicker to how to stretch their lunch hours, from how to make deliveries faster to how to write memos better, from how to jazz up a sales meeting to how to speed up a production line.\u003cbr\u003e\u003cbr\u003e So we know they can come up with ideas. And if you want them to come up with more and better ideas and with more original thinking and innovative approaches and fresh solutions, then an advertising agency creative department is far from some weird model that only a gull would emulate.\u003cbr\u003e\u003cbr\u003e Rather, the reverse is true: It is a paragon for your organization, and the lessons learned there are a guide for you.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e * * * * * *\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e What follows then are some of the things I think I’ve learned and some of the conclusions I’ve drawn about ideaship from thirty-five years experience in advertising agency creative departments.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46302418927845,"sku":"NP9781576751640","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781576751640.jpg?v=1767729761","url":"https:\/\/k12savings.com\/products\/ideaship-isbn-9781576751640","provider":"K12savings","version":"1.0","type":"link"}