{"product_id":"i-want-my-mtv-isbn-9780452298569","title":"I Want My MTV","description":"\u003cb\u003e\u003cb\u003e\u003cb\u003eRemember When All You Wanted Was Your MTV?\u003c\/b\u003e \u003c\/b\u003eThe perfect gift for the music fan or child of the eighties in your life.\u003cbr\u003e\u003cbr\u003eNamed One of the Best Books of 2011 by NPR – \u003ci\u003eSpin\u003c\/i\u003e - \u003ci\u003eUSA Today\u003c\/i\u003e – CNBC - Pitchfork - \u003ci\u003eThe Onion\u003c\/i\u003e - \u003ci\u003eThe Atlantic\u003c\/i\u003e - The Huffington Post – VEVO - \u003ci\u003eThe Boston Globe\u003c\/i\u003e - \u003ci\u003eThe San Francisco Chronicle\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Remember the first time you saw Michael Jackson dance with zombies in \"Thriller\"? Diamond Dave karate kick with Van Halen in \"Jump\"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's \"Here I Go Again\"? The Beastie Boys spray beer in \"(You Gotta) Fight for Your Right (To Party)\"? Axl Rose step off the bus in \"Welcome to the Jungle\"?\u003cbr\u003e\u003cbr\u003e It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eI Want My MTV\u003c\/i\u003e tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with \u003ci\u003eThe Real World\u003c\/i\u003e in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.\u003cbr\u003e\u003cbr\u003e Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, \u003ci\u003eI Want My MTV\u003c\/i\u003e is a testament to the channel that changed popular culture forever.\u003cb\u003e \u003c\/b\u003e\"Highly entertaining\" -\u003ci\u003eRolling Stone\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"It reminded me of those long days watching MTV, back when it still played videos...riveting.\" -\u003ci\u003eNew York Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Hilarious, with behind-the-scenes dirt on hundreds of videos. I guarantee you'll have a tough time putting it down.\" -\u003ci\u003eUSA Today\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Riveting reading, and a book we expect to see on the best-seller lists.\" -Very Short List\u003cbr\u003e\u003cbr\u003e\"The sheer entertainment value within these pages is priceless.\" \u003ci\u003e-Publishers Weekly\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"A smart, decadently entertaining oral history.\" -\u003ci\u003ePlayboy\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Just as MTV hypnotized viewers, so the jump-cut structure of I WANT MY MTV swiftly compels.\" -\u003ci\u003eBusinessweek\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Rollicking. The golden age of MTV was just as wild and debauched as you would hope.\" -\u003ci\u003eNew York Post\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"A rip-roaring, hilarious tribute to the cable channel that changed pop culture. A wonderfully entertaining and enlightening history, a magnificently enjoyable read.\" -\u003ci\u003eThe National\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Riotous and irreverent. Crack it open to almost any page and you're guaranteed a giggle. Every gaffe, scandal, and sexual innuendo comes in for hilarious scrutiny.\" -\u003ci\u003eNew York Daily News\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Insiders are already buzzing about the book, which does for music television what Fredric Dannen's Hit Men did for indie promotion.\" -HITS \u003cbr\u003e\u003cbr\u003e\"A smart oral history.\" -\u003ci\u003eBillboard\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"A wild trip down memory lane, this cool history makes us '80s and '90s kids totally nostalgic.\" -\u003ci\u003eNYLON\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Hugely readable and insanely fun.\" -\u003ci\u003ePitchfork\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"It makes you laugh, it makes you cry. I couldn't put it down. This is  the best book I've read on how the music business really works.\" -Bob Lefsetz, \u003ci\u003eThe Lefsetz Letter\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"An obscenely entertaining (and entertainingly obscene) account of MTV's  early days.\" -Dave Holmes\u003cbr\u003e\u003cbr\u003e\"The entire Grantland staff is obsessed with the book\" -Grantland\u003cbr\u003e\u003cbr\u003e\"The writers certainly did their homework, chronicling the wild and crazy  ride of the network in the words of its own eclectic cast of  characters...there is plenty to sink your teeth into with this book.\" -Hollywood Reporter\u003cbr\u003e\u003cbr\u003e\"It's part voyeurism, part nostalgia, part social commentary - the perfect pulp non-fiction read for the cooling months ahead.\" -Modern Tonic\u003cbr\u003e\u003cbr\u003e\"I WANT MY MTV chronicles MTV as I, and many others, would like to remember it: a lot of fun when it first came on the scene and a joy to watch every day\" -TG Daily\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"MTV changed America and this book will change how you think about MTV.  It's a fascinating look deep inside how MTV became what it was from the  mouths of those who made it. Everyone who loved or hated MTV will love  this story filled with fights, drugs, sex and music.\" -Toure, author of \u003ci\u003eWho's Afraid of Post-Blackness?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"Before Google and before Apple, MTV was the one post-60s American enterprise that really transformed the culture. And now we have this definitive, riveting, revealing, amazingly well-reported insiders' account of how an improbable group of visionaries made it up as they went along. You want \u003ci\u003eI Want My MTV\u003c\/i\u003e.\" -Kurt Andersen, author of \u003ci\u003eHeyday\u003c\/i\u003e and \u003ci\u003eReset\u003c\/i\u003e, and host of public radio's \"Studio 360\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eI Want My MTV\u003c\/i\u003e is such a big, wild joyride of book, made to be read with glee and nostalgia and marvel. It's also a thoughtful and astonishingly well-researched historical document, of course, but mostly it's just a total gas. It's all in here, folks! Girls in cages! TV executives on blow! Dudes in eyeliner! Chicks with guitars! Pyrotechnics, consumerism, fame, destruction and shamelessness! Anyone who came of age during the glory days of MTV will be-page by page-steadily transported right back to your boyfriend's parent's wood-paneled den, to savor once more the life-changing lessons of decadence and magic we learned from cable TV.\"  -Elizabeth Gilbert, bestselling author of \u003ci\u003eEat, Pray, Love \u003c\/i\u003eand \u003ci\u003eCommitted \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eI Want My MTV \u003c\/i\u003eis the definitively funny-yet loving-chronicle of music video's golden age: the hopes, the dreams, the drugs, the hair, the legacy of Tawny Kitaen. And for gossip, it's packed tighter than one of Heart's spandex bustiers.\" -Rob Sheffield, author of the national bestseller \u003ci\u003eLove is a Mix Tape \u003c\/i\u003eand \u003ci\u003eTalking to Girls About Duran Duran \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Splendid. \u003ci\u003eI Want My MTV\u003c\/i\u003e is compulsively entertaining, hugely edifying, and occasionally profound.” -\u003ci\u003eTIME\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Hilarious. One of my favorite books of the year. I guarantee you’ll have a tough time putting it down.” -\u003ci\u003eUSA Today\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This is my kind of book.” -\u003ci\u003eHoward Stern\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This colorful oral history of MTV’s early years doesn’t pull punches or waste time. A relentlessly entertaining book, an endlessly quotable volume.” -\u003ci\u003eThe Onion\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Wildly entertaining. Music and culture fans of a certain age – you will want this book.” -\u003ci\u003eWashington Post\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Marks and Tannenbaum make business meetings sound as fascinating as UFC Fighting, with anecdote upon anecdote about models, midgets, and coke-fueled mayhem.” -\u003ci\u003eSpin Magazine\u003c\/i\u003e\u003cb\u003eCraig Marks\u003c\/b\u003e was the top editor for two influential music magazines, \u003ci\u003eSPIN\u003c\/i\u003e and \u003ci\u003eBlender\u003c\/i\u003e. He is the editor in chief of Popdust. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eRob Tannenbaum\u003c\/b\u003e has been the music editor at \u003ci\u003eBlender\u003c\/i\u003e, a columnist at \u003ci\u003eGQ\u003c\/i\u003e, and has written for \u003ci\u003eThe New York Times Magazine, Rolling Stone, Details, New York Magazine, Playboy, Spin\u003c\/i\u003e, and \u003ci\u003eThe Washington Post\u003c\/i\u003e.","brand":"Plume","offers":[{"title":"Default Title","offer_id":46301215523045,"sku":"NP9780452298569","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780452298569.jpg?v=1767729722","url":"https:\/\/k12savings.com\/products\/i-want-my-mtv-isbn-9780452298569","provider":"K12savings","version":"1.0","type":"link"}