{"product_id":"how-women-mean-business-isbn-9780470688847","title":"How Women Mean Business","description":"\u003ci\u003eWhy Women Mean Business\u003c\/i\u003e showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance.  \u003cp\u003eWe know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?\u003c\/p\u003e \u003cp\u003eAvivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e• Audit – where are you really at with gender balance now?\u003c\/p\u003e \u003cp\u003e• Awareness – Opening your eyes to what better gender balance could mean for your company\u003c\/p\u003e \u003cp\u003e• Alignment – Ensuring the buy-in that will bring about real results and change\u003c\/p\u003e \u003cp\u003e• Sustain – Building gender diversity into corporate DNA\u003c\/p\u003e \u003cp\u003eThis lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.\u003c\/p\u003e \u003cp\u003eWomen are most of the talent and much of the market – you need this book.\u003c\/p\u003e \u003cp\u003eDedication ix\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Audit 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: What’s the Balance? 17\u003c\/p\u003e \u003cp\u003eChapter 2: What Do Others Do? 49\u003c\/p\u003e \u003cp\u003eChapter 3: What Do We Say? 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Awareness 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Why Should Business Care? 97\u003c\/p\u003e \u003cp\u003eChapter 5: Leading Gender Bilingual 129\u003c\/p\u003e \u003cp\u003eChapter 6: Working Gender Bilingual 159\u003c\/p\u003e \u003cp\u003eChapter 7: The Action Plan 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Alignment 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Training 215\u003c\/p\u003e \u003cp\u003eChapter 9: Talent 235\u003c\/p\u003e \u003cp\u003eChapter 10: Markets 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Sustain 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Communicating 317\u003c\/p\u003e \u003cp\u003eChapter 12: Measuring 339\u003c\/p\u003e \u003cp\u003eChapter 13: Rewarding 355\u003c\/p\u003e \u003cp\u003eConclusion 369\u003c\/p\u003e \u003cp\u003eNotes 373\u003c\/p\u003e \u003cp\u003eBibliography 387\u003c\/p\u003e \u003cp\u003eIndex 395\u003c\/p\u003e  \u003cp\u003e\"... clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best....\" (\u003cem\u003eWomen Mean Business,\u003c\/em\u003e June 2010) \u003c\/p\u003e\u003cp\u003e\"The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.\" (ChangingPeople.co.uk, April 2010)  \u003cb\u003eAvivah Wittenberg-Cox\u003c\/b\u003e, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.\u003cbr\u003eThis lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.  “Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” – John J. Harris, Chairman and CEO, Nestlé Waters  \u003c\/p\u003e\u003cp\u003e“This book is the best overview of the extraordinary business opportunity women represent.” – Julie Gilbert, Founder and CEO, Wolf\u003c\/p\u003e \u003cp\u003e  “How Women Mean Business is a must-read for any manager.” – Emilio Umeoka, President, Microsoft Asia Pacific\u003c\/p\u003e \u003cp\u003e“How Women Mean Business sets out a compelling blueprint for better business practices in the 21\u003csup\u003est\u003c\/sup\u003e century.” – Cherie Blair\u003c\/p\u003e \u003cp\u003e“A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” – Jean-Pascal Tricoire, President and CEO, Schneider Electric\u003c\/p\u003e \u003cp\u003eBusiness Needs a Better Balance of Women and Men\u003c\/p\u003e \u003cp\u003eAll the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989386215653,"sku":"NP9780470688847","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470688847.jpg?v=1761783909","url":"https:\/\/k12savings.com\/products\/how-women-mean-business-isbn-9780470688847","provider":"K12savings","version":"1.0","type":"link"}