{"product_id":"how-to-speak-so-people-really-listen-isbn-9780857087201","title":"How to Speak So People Really Listen","description":"\u003cp\u003e\u003cb\u003eLearn how to inspire your audience with best-selling author Paul McGee!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e13 things you'll discover when reading this book...\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1.\u003c\/b\u003e The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2.\u003c\/b\u003e Seven ways to manage your nerves (surprisingly, you don’t want to eliminate them).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3.\u003c\/b\u003e Why our obsession with body language is totally wrong, and what to focus on instead.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4.\u003c\/b\u003e Why you must think about a beachball before you next speak. Believe me, it’s essential.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5.\u003c\/b\u003e A question your audience is always thinking, and how to ensure you provide the answer.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6.\u003c\/b\u003e The most common mistake experienced presenters make that nervous ones never do.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7.\u003c\/b\u003e Why so many presentations cure insomnia, and how to make sure you’re serving an extra strong double espresso instead.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8.\u003c\/b\u003e The number one thing most presenters forget to bring when they’re speaking to others.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9.\u003c\/b\u003e Discover the most underprepared part of your presentation, and how to avoid making the same mistake.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10.\u003c\/b\u003e What women’s magazines and TV soap operas have to teach us about audience engagement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11.\u003c\/b\u003e What I learnt from a guy with one of the most powerful memories on the planet, and how it can transform your communication.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12.\u003c\/b\u003e Discover Tony Blair’s biggest fear when Prime Minister, and how you can tackle the same issue with confidence.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13.\u003c\/b\u003e Why you don’t have to be funny to use humour in your presentation, and three easy ways to do it.      \u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eAndy Bounds\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eIntroduction: Why this stuff really matters 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: The Seven Great Sins of Speaking 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSin 1: A failure to make your message sticky or memorable 19\u003c\/p\u003e \u003cp\u003eSin 2: Drowning people in detail 27\u003c\/p\u003e \u003cp\u003eSin 3: A failure to consider or understand your audience’s needs 35\u003c\/p\u003e \u003cp\u003eSin 4: Focusing on features rather than selling benefits 41\u003c\/p\u003e \u003cp\u003eSin 5: Winging it 49\u003c\/p\u003e \u003cp\u003eSin 6: Showing slides that suck… the life out of your audience 55\u003c\/p\u003e \u003cp\u003eSin 7: Taking people on a pointless ramble 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Eight Great Ways to Speak so People Really Listen 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 1: Get real 69\u003c\/p\u003e \u003cp\u003eWay 2: Get your attitude into gear 77\u003c\/p\u003e \u003cp\u003eWay 3: Start at the end 89\u003c\/p\u003e \u003cp\u003eWay 4: Sort out your skeletons 95\u003c\/p\u003e \u003cp\u003eWay 5: Grab ’em by the eyeballs 105\u003c\/p\u003e \u003cp\u003eWay 6: Become an artist 121\u003c\/p\u003e \u003cp\u003eWay 7: Learn lessons from JC, Jo, and the Greek guy 141\u003c\/p\u003e \u003cp\u003eWay 8: Shine at question time 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: I’m Glad You Asked That… 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuestion 1: Is it possible to get rid of my nerves before presenting? 169\u003c\/p\u003e \u003cp\u003eQuestion 2: Is it ever appropriate to use humour in my presentation? 179\u003c\/p\u003e \u003cp\u003eQuestion 3: How important is body language when communicating with others? 191\u003c\/p\u003e \u003cp\u003eSo what’s next for you? 201\u003c\/p\u003e \u003cp\u003eSo what did you think? 207\u003c\/p\u003e \u003cp\u003eAbout Paul McGee 209\u003c\/p\u003e \u003cp\u003eOther books by Paul McGee 211\u003c\/p\u003e \u003cp\u003eWant Paul to speak for your organization? 213\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e \u003cp\u003e\"Powerful tips on presenting to audiences large and small. A big help with covering nerves, using humour and staying away from 'sinful' body language. \u003cb\u003e5 stars.\u003c\/b\u003e\" (\u003ci\u003eCreative Bloom,\u003c\/i\u003e May 2017)\u003c\/p\u003e \u003cp\u003e\"Easy to read, this publication contains lots of sound guidance and easily applicable tips for speaking better in public. Whether you are making a presentation to a large audience or just speaking to a small group of people, it is an essential read.\" (\u003ci\u003eManagement Services Journal,\u003c\/i\u003e May 2018)\u003c\/p\u003e \u003cp\u003e\"The author's accessible and straightforward style makes this a very easy read, and he offers up numerous useful nuggets.\" (\u003ci\u003eBookshelf,\u003c\/i\u003e March 2017)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePaul McGee\u003c\/b\u003e (www.TheSumoGuy.com) is Capstone's bestselling author of all time. He is the author of \u003ci\u003eSelf-Confidence\u003c\/i\u003e (now in 2nd edition), \u003ci\u003eHow Not to Worry, How to Succeed with People\u003c\/i\u003e and \u003ci\u003eS.U.M.O. (Shut Up, Move On)\u003c\/i\u003e which celebrated its 10th anniversary in 2015.\u003cbr\u003eHe is an international keynote speaker and performance coach, combining his background in psychology with large doses of humour and practical insights.\u003cbr\u003eHe is managing director of his own training and education company and proud creator of SUMO (Shut Up \u0026amp; Move On).  He has spread the word about SUMO in over 30 countries and expanded the brand into the public, private and educational sectors.\u003cbr\u003ePaul has a diploma in Performance Coaching and counselling, and is an associate of the Chartered Institute of Personnel and Development. Building on his background in psychology, Paul has spoken in 34 countries and delivered over 1,500 presentations. Paul has worked as a presentation coach in the UK, Europe and Australia working with people from a wide variety of backgrounds and experience of delivering presentations. His clients include blue chip organisations, public sector bodies, politicians and a leading Premiership football team.\u003c\/p\u003e \u003cp\u003eHis aim is simple – \"I want to help people achieve better results in life and have more fun in the process.\"\u003c\/p\u003e   \u003cp\u003e'This book is down-to-earth, gritty and oozes experience. I've been speaking for over twenty years… trust me, I've learnt from this book. Paul McGee is clearly a skilled helper.'\u003cbr\u003e \u003cb\u003e —Kriss Akabusi MBE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e'This book is disturbingly good. It simplifies the complex challenge of the Spoken Word into an entertainingly compelling sequence of easy-to-use golden nuggets. McGee is yet again doing his very best to put me out of business.'\u003cbr\u003e  \u003cb\u003e—Graham Davies – Bestselling Author of \u003ci\u003eThe Presentation Coach\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e'I have nearly a hundred books on public speaking and this is a refreshingly different take on all of them. You'll read it in hours but the messages will stay with you for years. It's clever, insightful and packed with takeaway tips.'\u003cbr\u003e \u003cb\u003e —Jeremy Nicholas, Writer and Broadcaster\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWe Can All Talk. The Challenge? \u003cbr\u003e Getting People To Listen.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEvery day, we're faced with situations where we have to speak to persuade others. You might be an expert on your topic, but do you struggle to get your audience engaged and inspired by what you're saying? \u003c\/p\u003e\u003cp\u003e\u003cb\u003eStand Up and Be Heard.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eInside, communication coach and international speaker Paul McGee helps you avoid the most common mistakes people make when persuading others and shows you how to communicate in a way that truly gets your voice heard. \u003ci\u003eHow to Speak So People Really Listen\u003c\/i\u003e shows you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDeal with nerves and present like a pro\u003c\/li\u003e \u003cli\u003eUnderstand what your body language says about you\u003c\/li\u003e \u003cli\u003eSpeak with clarity for ultimate impact\u003c\/li\u003e \u003cli\u003eGet your audience to sit up and shut up when you stand up to speak\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou don't need a megaphone to be heard. Get the guidance you need to become a brilliant communicator and wow your audience!\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Default Title","offer_id":47989384118501,"sku":"NP9780857087201","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780857087201.jpg?v=1761783899","url":"https:\/\/k12savings.com\/products\/how-to-speak-so-people-really-listen-isbn-9780857087201","provider":"K12savings","version":"1.0","type":"link"}