How to Set up & Run a Fashion Label 2nd edition
Description
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
PUBLISHER:
Laurence King Publishing
ISBN-10:
1856698939
ISBN-13:
9781856698931
BINDING:
Paperback / softback
BISAC:
BUSINESS & ECONOMICS
PUBLICATION YEAR:
2012
NUMBER OF PAGES:
200
BOOK DIMENSIONS:
10.00(H) x 7.00(W) x 0.75(D)
AUDIENCE TYPE:
General / Adult
LANGUAGE:
English