{"product_id":"how-to-license-your-million-dollar-idea-isbn-9781118022429","title":"How to License Your Million Dollar Idea","description":"\u003cb\u003eThe classic guide to cashing in on your million-dollar idea\u003c\/b\u003e  \u003cp\u003eWhether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, \u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done.\u003c\/p\u003e \u003cp\u003eYou'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how to protect your new idea with or without patents and copyrights\u003c\/li\u003e \u003cli\u003eDirects you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a \"yes\"\u003c\/li\u003e \u003cli\u003eReviews sample licensing contracts to help you understand what your creativity and achievement entitles you to\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eWhether you’ve invented a great new product or have an idea for a TV game show, a new web business, or a software program, read on to learn the steps to a great licensing deal.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1. Creating the Idea 5\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eThe Need for Need-Driven Products\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAll ideas have to start somewhere. In this chapter you will learn to read the signposts that will send your brain merrily along the yellow brick road and not into some dark dead-end.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2. How to research and evaluate your new idea 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to make sure that your wonderful new idea is really as brilliant and original as your friends and relatives tell you it is.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3. The end of the free ride 39\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eAll About Patents and the Lawyers Who Are Happy to Sell You One\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAll about protecting your new idea with or without patents and copyrights, and the lawyers and charlatans you’ll meet along the way.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. It’s time to swing into action (the devil is in the details) 63\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eHow to Prepare Your Presentation Material in a Way That Will Knock Their Socks Off\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eA professional looking presentation will earn respect for you and for your idea. Taking the time to do it right is an investment worth making.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5. Let’s start the show! 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLocating the company or person who’s waiting to hear your brilliant idea and shower you with riches for it.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. What to say and how to play 95\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eLanding the Perfect Appointment with the Perfect Person at the Perfect Company\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis is an eyeball-to-eyeball business, so here’s how to avoid the underlings and clerks and get yourself in front of the person who can say “yes.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7. Getting to “yes” 113\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eSimple and Easy Steps to Successfully Present Your New Invention or Idea\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhat to say and what to do to present your new idea in the kind of impressive and persuasive way to achieve the results you’re aiming for.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8. Reaping the harvest 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExamining the kind of contract that will earn you all the rewards that your creativity entitles you to.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9. Listening to successful inventors 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat to do and what to avoid—some of the goof-ups, bloopers, boners, and brilliant moves that some moneymaker inventors want you to know about.\u003c\/p\u003e \u003cp\u003eConclusion 169\u003c\/p\u003e \u003cp\u003eAppendix 175\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e \u003cb\u003eHarvey Reese\u003c\/b\u003e has created and successfully licensed more than 100 of his own commercial ideas, including a wildly successful line of inflatable furniture. He is the former president of several manufacturing, importing, anddistribution companies, and regularly contributes to \u003ci\u003eInventor's Digest\u003c\/i\u003e magazine. He teaches industrial design and marketing at Philadelphia's Art Institute, and acts as a licensing agent for the works of other inventors and idea people.  \u003cb\u003eThe Classic Guide to Cashing in on Your Million Dollar Idea\u003c\/b\u003e  \u003cp\u003eIf you have an idea or invention for a great new product, an app, an online business, or a reality show, \u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them—without putting themselves at financial risk. Licensing is how you can make that happen, and this book explains exactly how it's done, by a master in this business.\u003c\/p\u003e \u003cp\u003eYou'll get tested advice on how to protect and find a licensee for your invention or your new product idea—or your idea for a new TV game show, website, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas for their originality and commercial value. You might be sitting on an idea gold mine. \u003cb\u003eThis book shows you how to mine that gold and turn it into big royalty checks.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e acts as a step-by-step guide for any new inventor. After reading it I landed my first big licensing deal!\"\u003cbr\u003e —\u003cb\u003eKaren Norris\u003c\/b\u003e, inventor of the Stack Mates Storage System\u003c\/p\u003e \u003cp\u003e\"As an active inventor, I appreciate the fact that Harvey's book demystifies licensing techniques and has saved me thousands of dollars in legal fees. I believe that this book is a must-read for any inventor.\"\u003cbr\u003e —\u003cb\u003eMichael Scarzello-Kaczkowski\u003c\/b\u003e, inventor ofRealLifeSkin\u003c\/p\u003e \u003cp\u003e\"Harvey's great book, \u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e, gave me the guidance and confidence to negotiate a successful licensing deal.\"\u003cbr\u003e —\u003cb\u003eMatt Butler\u003c\/b\u003e, inventor of the Rollors game\u003c\/p\u003e \u003cp\u003e\"Harvey's book is the best one I have ever read on inventions—it challenged me to pursue my idea in a way I would have never imagined. I have been in business for three years now, fulfilling my dream of helping others with my products.\"\u003cbr\u003e —\u003cb\u003eStephanie Longstreet\u003c\/b\u003e, inventor of Flip Bingo\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e has a special place in my home library. Harvey takes you step-by-step from 'nothing but an idea' to getting a licensing deal.\"\u003cbr\u003e —\u003cb\u003eJess Kennedy Williams\u003c\/b\u003e, inventor of the Lap Cat Bed\u003c\/p\u003e \u003cp\u003e\"Using Harvey's special step-by-step coaching, my new invention went from obscurity to global placement. And I did it all from home!\"\u003cbr\u003e —\u003cb\u003eM. AmyLee\u003c\/b\u003e, inventor of SongPods\u003c\/p\u003e \u003cp\u003e\"Harvey's new book, \u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e, is a must-read for any new or experienced inventor.\"\u003cbr\u003e —\u003cb\u003eMaureen Kalagian\u003c\/b\u003e, inventor of the Accordikup\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eHow to License Your Million Dollar Idea\u003c\/i\u003e was stolen from me at school, but not before Harvey's wise teachings gave me the inspiration to charge ahead with my new invention. I always thought I truly gifted that stranger that stole the book from me.\"\u003cbr\u003e —\u003cb\u003eKim Edomwonyi\u003c\/b\u003e, inventor of Cheese Nachos Now\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989380546789,"sku":"NP9781118022429","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118022429.jpg?v=1761783886","url":"https:\/\/k12savings.com\/products\/how-to-license-your-million-dollar-idea-isbn-9781118022429","provider":"K12savings","version":"1.0","type":"link"}