{"product_id":"how-to-change-minds-the-art-of-influence-without-manipulation-isbn-9781609948290","title":"How to Change Minds: The Art of Influence without Manipulation","description":"\u003cb\u003ePersuade, Don’t Push!\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for \u003ci\u003ethemselves\u003c\/i\u003e what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46301498605797,"sku":"NP9781609948290","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781609948290.jpg?v=1767729386","url":"https:\/\/k12savings.com\/products\/how-to-change-minds-the-art-of-influence-without-manipulation-isbn-9781609948290","provider":"K12savings","version":"1.0","type":"link"}