{"product_id":"how-to-build-an-online-business-isbn-9780730345466","title":"How to Build an Online Business","description":"\u003cp\u003e\u003cb\u003eThe ultimate guide to launching and growing an online business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses.  \u003c\/p\u003e \u003cp\u003eFor those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.\u003c\/p\u003e \u003cp\u003eFeaturing dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business\u003c\/li\u003e \u003cli\u003eAccess free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists\u003c\/li\u003e \u003cli\u003eCreate a minimum viable product (MVP) that attracts attention and generates instant income\u003c\/li\u003e \u003cli\u003eSource web developers, designers and other important suppliers for a fraction of the usual cost\u003c\/li\u003e \u003cli\u003eWrite, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners\u003c\/li\u003e \u003cli\u003eUnderstand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference\u003c\/li\u003e \u003cli\u003eWork from home and set up your online business in just a few hours a week\u003c\/li\u003e \u003c\/ul\u003e Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success. \u003cp\u003eAbout the author vii\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003ePreface: What’s your ‘pinch of salt’? xi\u003c\/p\u003e \u003cp\u003eIntroduction: The state of play xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep 1: Mindset 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to develop an entrepreneurial mindset\u003c\/p\u003e \u003cp\u003e1 Mindset #1: Trust your crazy ideas 3\u003c\/p\u003e \u003cp\u003e2 Mindset #2: Take action 15\u003c\/p\u003e \u003cp\u003e3 Mindset #3: Look ahead 23\u003c\/p\u003e \u003cp\u003e4 Mindset #4: Know what business you’re in 39\u003c\/p\u003e \u003cp\u003e5 Mindset #5: Know what problem you’re solving 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep 2: Minimum viable product (MVP) 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to create an MVP to launch your startup\u003c\/p\u003e \u003cp\u003e6 How to come up with a great business idea 59\u003c\/p\u003e \u003cp\u003e7 What is a minimum viable product (MVP)? 69\u003c\/p\u003e \u003cp\u003e8 Anatomy of a startup 81\u003c\/p\u003e \u003cp\u003e9 How to bumble your way to success 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep 3: Momentum 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to harness the technical tools to build your online business\u003c\/p\u003e \u003cp\u003e10 7 questions to ask before you build your online business 101\u003c\/p\u003e \u003cp\u003e11 Open Access, Open Sesame! 115\u003c\/p\u003e \u003cp\u003e12 Marketplaces: Disrupting legacy industries 121\u003c\/p\u003e \u003cp\u003e13 Software hacks every startup should know about 127\u003c\/p\u003e \u003cp\u003e14 How to build an information-based business 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep 4: Marketing 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to get found, get traffic and get sales\u003c\/p\u003e \u003cp\u003e15 Content marketing 149\u003c\/p\u003e \u003cp\u003e16 Social influencer marketing 161\u003c\/p\u003e \u003cp\u003e17 How to write great headlines that get results 171\u003c\/p\u003e \u003cp\u003e18 How to get on page one of Google 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep 5: Motivation 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to pitch, persuade and influence others to do business with you\u003c\/p\u003e \u003cp\u003e19 How to source media coverage for your startup 195\u003c\/p\u003e \u003cp\u003e20 How to pitch, present and persuade 203\u003c\/p\u003e \u003cp\u003e21 How to prepare a great presentation 209\u003c\/p\u003e \u003cp\u003e22 The art and science of business storytelling 229\u003c\/p\u003e \u003cp\u003eIn closing 245\u003c\/p\u003e \u003cp\u003eReferences 249\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eBERNADETTE SCHWERDT\u003c\/b\u003e is the author of the best-selling book \u003ci\u003eSecrets of Online Entrepreneurs\u003c\/i\u003e and the executive producer of the video series of the same name as featured on \u003ci\u003eThe Age\u003c\/i\u003e and \u003ci\u003eThe Sydney Morning Herald\u003c\/i\u003e websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou've got a crazy idea, a fledgling business or a special skill. You want to take it online, and you want it to be a money-making success. But what do you do next?\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eHow to Build an Online Business\u003c\/i\u003e, best-selling author and digital marketing specialist Bernadette Schwerdt reveals the inside tips and tricks used by Australia's top online entrepreneurs to create their multi-million dollar businesses. This is your ultimate playbook for joining the tech-led revolution.  \u003c\/p\u003e\u003cp\u003eIn five easy-to-follow steps you'll learn how to:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003edevelop the entrepreneurial mindset needed to turn your passion, hobby or side hustle into an online business\u003c\/li\u003e \u003cli\u003ecreate a minimum viable product (MVP) that attracts attention and generates instant income\u003c\/li\u003e \u003cli\u003esource web developers, designers and other key suppliers for a fraction of the usual cost\u003c\/li\u003e \u003cli\u003euse content, social influencers and SEO to drive traffic and generate sales\u003c\/li\u003e \u003cli\u003ewrite, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhether you are starting an online business or building on an existing one, \u003ci\u003eHow to Build an Online Business\u003c\/i\u003e is your complete, how-to guide for making it a success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989377695973,"sku":"NP9780730345466","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730345466.jpg?v=1761783879","url":"https:\/\/k12savings.com\/products\/how-to-build-an-online-business-isbn-9780730345466","provider":"K12savings","version":"1.0","type":"link"}