{"product_id":"how-to-build-a-creative-business-the-rippaverse-way-isbn-9781971084411","title":"How To Build a Creative Business: The Rippaverse Way","description":"\u003cp\u003e\u003cb\u003eFrom \u003ci\u003eThe Dougie\u003c\/i\u003e dance to Billboard-charting bands to a $3.7M \u003ci\u003eIsom #1\u003c\/i\u003e pre-order—the playbook from the founder of Rippaverse Publishing. Memoir and how-to from Eric July.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEric July popularized \u003ci\u003eThe Dougie\u003c\/i\u003e, fronted Billboard-charting bands (Fire From the Gods, BackWordz), built a YouTube channel into a creative platform—and then founded Rippaverse Publishing, generating $15M+ in direct-to-consumer sales with zero outside investors, partnerships with McFarlane Toys and Iron Studios, and a $3.7M pre-order on the debut \u003ci\u003eIsom #1\u003c\/i\u003e. This is the playbook, drawn from the receipts, not the theory.\u003c\/p\u003e\u003cp\u003ePart memoir, part working how-to manual. Eric July walks through pricing, budgeting, fulfillment, marketing without a budget, scaling a small operation, and—maybe most useful—how to survive the “selling out” criticism that comes with success. The throughline: nobody is coming to save you—and that's good news. July lays out how the Rippaverse model—direct-to-consumer pre-orders and full ownership—turned an audience into a publishing operation, and what any creator can take from it, whether they sell comics, music, or anything else they make.\u003c\/p\u003e\u003cp\u003eA trade-paperback nonfiction title that opens the business and creator-economy lane of the Rippaverse Publishing program, and the founder's first book under his own publishing house. From Eric July, founder of Rippaverse Publishing.\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":52119272751333,"sku":"NP9781971084411","price":14.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/how-to-build-a-creative-business-the-rippaverse-way-isbn-9781971084411","provider":"K12savings","version":"1.0","type":"link"}