{"product_id":"horse-business-management-isbn-9781405183475","title":"Horse Business Management","description":"\u003ci\u003eHorse Business Management\u003c\/i\u003e will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success, in addition to outlining British legal considerations for your business. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include: \u003cul\u003e \u003cli\u003eUnderstanding the market\u003c\/li\u003e \u003cli\u003eConsidering available assets\u003c\/li\u003e \u003cli\u003eDeveloping effective marketing strategies\u003c\/li\u003e \u003cli\u003eDeveloping effective practices in daily yard management\u003c\/li\u003e \u003cli\u003eProviding a safe and rewarding environment for all involved\u003c\/li\u003e \u003cli\u003eRecognising and providing a high quality experience for the customer\u003c\/li\u003e \u003cli\u003eProviding a solid financial return\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eJeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry in the UK.\u003c\/p\u003e \u003cp\u003eExtensively revised for its fourth edition, \u003ci\u003eHorse Business Management\u003c\/i\u003e is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.\u003c\/p\u003e \u003cp\u003ePreface x\u003c\/p\u003e \u003cp\u003eDedication xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Setting the Right Course 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 A Successful Horse Business 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction – The Ingredients of Success 3\u003c\/p\u003e \u003cp\u003eDefining Success 3\u003c\/p\u003e \u003cp\u003eSafety and Legality 5\u003c\/p\u003e \u003cp\u003eEquine Standards 5\u003c\/p\u003e \u003cp\u003eVision and Leadership 5\u003c\/p\u003e \u003cp\u003eEntrepreneurial Flair 6\u003c\/p\u003e \u003cp\u003eHuman Resources 6\u003c\/p\u003e \u003cp\u003eMarketing 7\u003c\/p\u003e \u003cp\u003eCommon Characteristics and Trends of Horse Businesses 7\u003c\/p\u003e \u003cp\u003eThe Business Environment 9\u003c\/p\u003e \u003cp\u003eChallenges of a Horse Business 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Customer in the Market Place 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 11\u003c\/p\u003e \u003cp\u003eWhat do We mean by Market? 11\u003c\/p\u003e \u003cp\u003eStakeholders in the Business 12\u003c\/p\u003e \u003cp\u003eCustomer Care 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Quality 22\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Quality 22\u003c\/p\u003e \u003cp\u003eSo what is Quality? 23\u003c\/p\u003e \u003cp\u003eThe Management of Quality 24\u003c\/p\u003e \u003cp\u003eEnd of Section 1 – Setting the Right Course 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Staying On Course 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Health and Safety 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 33\u003c\/p\u003e \u003cp\u003eAccidents and Blame 34\u003c\/p\u003e \u003cp\u003eDeveloping a Health and Safety Culture 35\u003c\/p\u003e \u003cp\u003eHealth and Safety Management 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Legality and Insurance 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 49\u003c\/p\u003e \u003cp\u003eThe Law of Contract 50\u003c\/p\u003e \u003cp\u003eExpress Warranties and Conditions 53\u003c\/p\u003e \u003cp\u003eMisrepresentation 53\u003c\/p\u003e \u003cp\u003eContracts of Employment 54\u003c\/p\u003e \u003cp\u003eThe Law of Tort 56\u003c\/p\u003e \u003cp\u003eInsurance 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Finance and Profit 70\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 70\u003c\/p\u003e \u003cp\u003eRaising Money 70\u003c\/p\u003e \u003cp\u003eTaxation 72\u003c\/p\u003e \u003cp\u003ePerformance Management 75\u003c\/p\u003e \u003cp\u003eFinancial Risk Management 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Marketing and Mission 84\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 84\u003c\/p\u003e \u003cp\u003eMarket Research 84\u003c\/p\u003e \u003cp\u003eMission Statement 87\u003c\/p\u003e \u003cp\u003eMarketing Strategies 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Context and Content 100\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 100\u003c\/p\u003e \u003cp\u003eThe British Horse Industry 100\u003c\/p\u003e \u003cp\u003eTraining, Education and Careers 106\u003c\/p\u003e \u003cp\u003eEnd of Section 2 – Staying on Course 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Delivering Results 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Yard and Enterprise Management 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 111\u003c\/p\u003e \u003cp\u003ePremises Considerations 111\u003c\/p\u003e \u003cp\u003eRoutines 128\u003c\/p\u003e \u003cp\u003eDaily Duties 131\u003c\/p\u003e \u003cp\u003eLabour-saving Devices 134\u003c\/p\u003e \u003cp\u003eEnterprises 135\u003c\/p\u003e \u003cp\u003eGrassland Management 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Staff and Office Management 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 155\u003c\/p\u003e \u003cp\u003eRecruitment 155\u003c\/p\u003e \u003cp\u003eJob and Person Specifi cations 156\u003c\/p\u003e \u003cp\u003eInterviewing 157\u003c\/p\u003e \u003cp\u003eEmployment and Employing Staff 159\u003c\/p\u003e \u003cp\u003eMotivation 160\u003c\/p\u003e \u003cp\u003eCommunication 162\u003c\/p\u003e \u003cp\u003eManagement Style 163\u003c\/p\u003e \u003cp\u003eRemuneration and Benefits 164\u003c\/p\u003e \u003cp\u003eStaff Training 165\u003c\/p\u003e \u003cp\u003eOrganisation 170\u003c\/p\u003e \u003cp\u003eOffice Routines 171\u003c\/p\u003e \u003cp\u003eEquipment 172\u003c\/p\u003e \u003cp\u003eRecords 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Managing Shows and Events 178\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 178\u003c\/p\u003e \u003cp\u003eThe Nature of Shows and Events 179\u003c\/p\u003e \u003cp\u003eThe Principles of Running a Good Show 182\u003c\/p\u003e \u003cp\u003eLooking Back 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 The Eye of the Master 202\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking Back 202\u003c\/p\u003e \u003cp\u003eLooking Around 202\u003c\/p\u003e \u003cp\u003eLooking Forward 203\u003c\/p\u003e \u003cp\u003eLooking Diligently 204\u003c\/p\u003e \u003cp\u003eEnd of Section 3 – Delivering Results 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendices 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 1 Facts, Figures and Organisations 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview of Organisations within the British Horse Industry 209\u003c\/p\u003e \u003cp\u003eUseful Facts about the British Horse Industry 222\u003c\/p\u003e \u003cp\u003eUseful Figures about the British Horse Industry 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 2 Guidance on Promoting Safe Working Conditions 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeneral Advice for all Horse Establishments 229\u003c\/p\u003e \u003cp\u003eAdditional Specific Guidance for Horse Riding Establishments 239\u003c\/p\u003e \u003cp\u003eAdditional Specific Guidance for Studs and Horse Breeding Establishments 243\u003c\/p\u003e \u003cp\u003eAdditional Specific Guidance for Racehorse Training Establishments 245\u003c\/p\u003e \u003cp\u003eControl of Substances Hazardous to Health Regulations 246\u003c\/p\u003e \u003cp\u003eRisk Assessment 247\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 3 Career Training for Work in the Horse Industry 250\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 250\u003c\/p\u003e \u003cp\u003eCareer Preparation 251\u003c\/p\u003e \u003cp\u003eCollege qualifications 252\u003c\/p\u003e \u003cp\u003eNVQs, Traineeships and Apprenticeships 252\u003c\/p\u003e \u003cp\u003eBHS Professional Qualifications 253\u003c\/p\u003e \u003cp\u003eAssociation of British Riding Schools (ABRS) and\u003c\/p\u003e \u003cp\u003eNational Pony Society (NPS) 253\u003c\/p\u003e \u003cp\u003eUnited Kingdom Coaching Certificate (UKCC) 254\u003c\/p\u003e \u003cp\u003eOther Professional and Technical Qualifications 256\u003c\/p\u003e \u003cp\u003ePortfolios and CVs 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 4 National Vocational Qualifications (Including Teaching Level 3 Management and Supervisory Skills) 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Vocational Qualifications (S\/NVQs) 257\u003c\/p\u003e \u003cp\u003eNVQ Level 1 258\u003c\/p\u003e \u003cp\u003eNVQ Level 2 258\u003c\/p\u003e \u003cp\u003eNVQ Level 3 259\u003c\/p\u003e \u003cp\u003eNVQ Level 4 260\u003c\/p\u003e \u003cp\u003eNVQ Structure within each Level 260\u003c\/p\u003e \u003cp\u003eNVQ Methods of Assessment 261\u003c\/p\u003e \u003cp\u003eNVQ Level 3 – Management and Supervisory Units 261\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e \"This is a comprehensive manual dedicated to the management of all types of equine establishments. The text is clearly set out with manysubheadings . . . the book has been extensively revised for this fourth edition and has excellent coverage of business management.\". (Australian Veterinary Journal, 11 November 2010) \u003cbr\u003e \u003cb\u003eJeremy Houghton Brown\u003c\/b\u003e is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the \u003cst1:placename w:st=\"on\"\u003eBritish\u003c\/st1:placename\u003e \u003cst1:placename w:st=\"on\"\u003eRacing\u003c\/st1:placename\u003e \u003cst1:placetype w:st=\"on\"\u003eSchool\u003c\/st1:placetype\u003e, then head of Equine Studies at \u003cst1:place w:st=\"on\"\u003e\u003cst1:placename w:st=\"on\"\u003eWarwickshire\u003c\/st1:placename\u003e \u003cst1:placetype w:st=\"on\"\u003eCollege\u003c\/st1:placetype\u003e\u003c\/st1:place\u003e. Jeremy has been awarded the Fellowship of the \u003cst1:country-region w:st=\"on\"\u003e\u003cst1:place w:st=\"on\"\u003eUK\u003c\/st1:place\u003e\u003c\/st1:country-region\u003e’s Royal Agricultural Societies in recognition of his contribution to the horse industry.\u003cbr\u003e  \u003cp\u003e\u003c\/p\u003e \u003cb\u003eMarcus Clinton\u003c\/b\u003e is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land-Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College.  He is also Chairman of the British Horse Society for Staffordshire.  Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality. \u003ci\u003eHorse Business Management\u003c\/i\u003e will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:  \u003cul\u003e \u003cli\u003eUnderstanding the market\u003c\/li\u003e \u003cli\u003eConsidering available assets\u003c\/li\u003e \u003cli\u003eDeveloping effective marketing strategies\u003c\/li\u003e \u003cli\u003eDeveloping effective practices in daily yard management\u003c\/li\u003e \u003cli\u003eProviding a safe and rewarding environment for all involved\u003c\/li\u003e \u003cli\u003eRecognising and providing a high quality experience for the customer\u003c\/li\u003e \u003cli\u003eProviding a solid financial return\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry.\u003c\/p\u003e  \u003cp\u003e Extensively revised for its fourth edition, \u003ci\u003eHorse Business Management\u003c\/i\u003e is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989370028261,"sku":"NP9781405183475","price":51.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405183475.jpg?v=1761783848","url":"https:\/\/k12savings.com\/products\/horse-business-management-isbn-9781405183475","provider":"K12savings","version":"1.0","type":"link"}