{"product_id":"honest-to-greatnessisbn-9781948836500","title":"Honest to Greatness","description":"\u003cb\u003eIn today's hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003eUnfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested in supporting organizations that seem inauthentic, soulless, or untrustworthy.  \u003cbr\u003e\u003cbr\u003eIn this environment, only the \u003cb\u003ehonest\u003c\/b\u003e will survive.  \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHonest to Greatness\u003c\/i\u003e, serial \u003ci\u003eInc. 5000\u003c\/i\u003e entrepreneur Peter Kozodoy shows how today's greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.  \u003cbr\u003e\u003cbr\u003eThrough case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino's, The Ritz-Carlton, and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to:   \u003cbr\u003e\u003cbr\u003e   • Reach, engage, and retain your best customers  \u003cbr\u003e   • Attract and inspire the best talent in any industry  \u003cbr\u003e   • Create an unbeatable culture of innovation that dominates your competitors  \u003cbr\u003e   • Earn your team's respect and loyalty   \u003cbr\u003e   • Unlock deep personal fulfillment by setting the \"right\" goals  \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFilled with powerful lessons for current and future leaders, this timely book demonstrates how to use honesty at both the organizational and individual level to achieve true greatness in business and in life.\"\u003ci\u003eHonest to Greatness\u003c\/i\u003e is a timely read for anyone who wants to engage with consumers in today's market. Peter Kozodoy sheds light on why some companies soar and others falter—it is as fascinating as it is informative!\"  \u003cbr\u003e\u003cbr\u003e—\u003cb\u003eBarbara Corcoran, \u003ci\u003eShark Tank\u003c\/i\u003e star and founder of The Corcoran Group\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e\"Here is a shocker of shocks: Honesty IS the best policy. Kozodoy outlines powerful, simple, honest techniques in this book. Follow his guidance and you will see your life and work improve, honestly.\"   \u003cbr\u003e\u003cbr\u003e—\u003cb\u003eMike Michalowicz, author of \u003ci\u003eProfit First\u003c\/i\u003e and \u003ci\u003eFix This Next\u003c\/i\u003e\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eHonest to Greatness\u003c\/i\u003e should be required reading for any aspiring leader. Filled with jaw-dropping stories and packed with actionable business tips, this book forces you out of your comfort zone and inspires you to make huge changes in your life and business!\"  \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—Richie Norton, author of \u003ci\u003eThe Power of Starting Something Stupid\u003c\/i\u003e\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e\"This is honestly one of the best books I've read in quite some time!\"  \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—Marshall Goldsmith, \u003ci\u003eNew York Times \u003c\/i\u003e#1 bestselling author of \u003ci\u003eTriggers, Mojo, \u003c\/i\u003eand \u003ci\u003eWhat Got You Here Won't Get You There\u003c\/i\u003e\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eHonest to Greatness\u003c\/i\u003e explains why leaders need to be honest with others, but most importantly, honest with themselves. The book is chock-full of examples from companies like Domino's, Quicken Loans, The Ritz-Carlton, and Netflix, where leader-led cultures, focused on ‘honest' practices like learning from customers and frontline employees, led to transformative breakthroughs.\"  \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—Dan Hesse, former CEO of Sprint\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e\"The old rules of business no longer work in today's complicated environment. Only the most honest, transparent leaders and organizations will thrive into the future—and that's where \u003ci\u003eHonest to Greatness\u003c\/i\u003e comes in. You can't afford to miss this book.\"  \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—Dave Kerpen, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eLikeable Social Media\u003c\/i\u003e\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e\"So well written, so timely. This book is a refreshing deep dive into the transformative power of total transparency. A masterpiece!\"  \u003cbr\u003e\u003cbr\u003e—\u003cb\u003eGino Wickman, author of \u003ci\u003eTraction\u003c\/i\u003e and \u003ci\u003eEntrepreneurial Leap\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003ePeter Kozodoy\u003c\/b\u003e is an \u003ci\u003eInc. 5000\u003c\/i\u003e serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use honesty to achieve greatness. His articles on leadership and entrepreneurship have appeared in \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eInc\u003c\/i\u003e., HuffPost, PR Daily, and more. He holds a BA in economics from Brandeis University and an MBA from Columbia Business School, and lives outside New York City with his wife and their spoiled dog. To strike up an honest conversation, visit PeterKozodoy.com.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":46305056129253,"sku":"NP9781948836500","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781948836500_9eab4d54-794a-45e2-a348-7db6fae4419a.jpg?v=1730759255","url":"https:\/\/k12savings.com\/products\/honest-to-greatnessisbn-9781948836500","provider":"K12savings","version":"1.0","type":"link"}