{"product_id":"healthy-money-isbn-9781394389940","title":"Healthy Money","description":"\u003cp\u003e\u003cb\u003eHow-to guide for incumbent banks to use digital transformation to improve the financial lives of their customers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHealthy Money\u003c\/i\u003e serves as both a polemic and a practical handbook on upgrading banks to be future-relevant. It uniquely integrates customer, technology, and leadership perspectives to build a \"Healthy Money\"-oriented bank, focusing on how banks can transform, with the explicit goal of helping customers run their financial lives effectively. \u003c\/p\u003e\u003cp\u003eWritten by Alastair Campbell, a seasoned executive with over 30 years of international experience in banking and banking advisory, this book delivers insights on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThriving at a time when most growth is going on outside of the incumbent banks\u003c\/li\u003e \u003cli\u003eLeading a shift in focus to drive success through digital customer engagement, and perpetually giving customers more for less\u003c\/li\u003e \u003cli\u003eLeveraging the new realities of the deflationary effect of digital technology\u003c\/li\u003e \u003cli\u003eRedesigning the bank's architecture around a modular, layered and loosely coupled approach that emphasises rich customer IDs and networks, exchange assurance, fungible\/configurable services and personalised experiences\u003c\/li\u003e \u003cli\u003eRemaking services around supporting customers to build and sustain healthy financial lives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHealthy Money\u003c\/i\u003e is required reading for all executives and professionals at Incumbent banks seeking to reclaim centre stage by fundamentally addressing their most pressing issues in a unified way.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989353054437,"sku":"NP9781394389940","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394389940.jpg?v=1761783782","url":"https:\/\/k12savings.com\/products\/healthy-money-isbn-9781394389940","provider":"K12savings","version":"1.0","type":"link"}