{"product_id":"health-program-management-isbn-9781118834701","title":"Health Program Management","description":"\u003cb\u003eLearn how to effectively plan, implement, and evaluate health programs\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eHealth Program Management: From Development Through Evaluation, Second Edition\u003c\/i\u003e is a practical and useful introduction to the management of health programs. While providing an overview of the current best practices in management, the textbook goes beyond simple management techniques, teaching students how to develop, lead, and evaluate their programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the book's program management model. Logically organized with a separate chapter for each activity, this resource provides a thorough, systematic overview of the effective development, implementation, and evaluation of health programs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealth Program Management: From Development Through Evaluation, Second Edition\u003c\/i\u003e provides a comprehensive approach to management throughout all stages of a health program.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to develop a strategy that steers the program toward specific goals\u003c\/li\u003e \u003cli\u003eDiscover how to design, market, and lead an effective health program\u003c\/li\u003e \u003cli\u003eBecome familiar with the manager's role in a quality health program\u003c\/li\u003e \u003cli\u003eEvaluate potential and existing programs for performance and capability\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStudents and aspiring managers and leaders preparing themselves for the challenges of managing health programs will find the information and techniques to develop the skills they need in \u003ci\u003eHealth Program Management: From Development Through Evaluation, Second Edition\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eList of Figures, Tables, and Exhibits xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eThe Author xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Work of Managers in Health Programs 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Definitions 2\u003c\/p\u003e \u003cp\u003eThe Work of Program Managers in Terms of Core and Facilitative Activities 7\u003c\/p\u003e \u003cp\u003eCore Activities in Program Management Work 7\u003c\/p\u003e \u003cp\u003eFacilitative Activities in Program Management Work 12\u003c\/p\u003e \u003cp\u003eRoles Played by Program Managers: The Mintzberg Model 17\u003c\/p\u003e \u003cp\u003eCompetencies That Underpin Program Management Work 20\u003c\/p\u003e \u003cp\u003eManaging Health Programs Ethically 24\u003c\/p\u003e \u003cp\u003eManagers and the Success of Programs 29\u003c\/p\u003e \u003cp\u003eAppendix A: Example of a Health Program: The Global Health Program of The Bill and Melinda Gates Foundation 35\u003c\/p\u003e \u003cp\u003eAppendix B: Example of a Health Project: The Mass General Care Management Project 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Developing\/Strategizing the Future 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeveloping the Underlying Theory of a Program 40\u003c\/p\u003e \u003cp\u003eUsing Program Theory and Logic Models in Establishing and Maintaining Effective Stakeholder Relationships 42\u003c\/p\u003e \u003cp\u003eDeveloping\/Strategizing Activity 44\u003c\/p\u003e \u003cp\u003eSituational Analysis: Determining a Program’s Current Situation 45\u003c\/p\u003e \u003cp\u003eReconsidering and Revising a Program’s Current Situation 54\u003c\/p\u003e \u003cp\u003eAssessing and Controlling Performance to Achieve Desired Results 59\u003c\/p\u003e \u003cp\u003eThe Link between Developing\/Strategizing and the Performance of Programs 66\u003c\/p\u003e \u003cp\u003eWriting a Business Plan 67\u003c\/p\u003e \u003cp\u003ePlanning for Interventions Undertaken by Programs 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Designing For Effectiveness 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Organization Designs 82\u003c\/p\u003e \u003cp\u003eKey Concepts in Formal Organization Design 83\u003c\/p\u003e \u003cp\u003eApplication of the Key Organization Design Concepts 99\u003c\/p\u003e \u003cp\u003eInformal Aspects of Organization Designs 102\u003c\/p\u003e \u003cp\u003eDesigning Program Logic Models 107\u003c\/p\u003e \u003cp\u003eThe Staffing Process in Health Programs 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Leading to Accomplish Desired Results 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading Defined 120\u003c\/p\u003e \u003cp\u003eInfluence and Leading; Interpersonal Power and Influence 121\u003c\/p\u003e \u003cp\u003eMotivation as a Basis for Leading Effectively 123\u003c\/p\u003e \u003cp\u003eThe Ongoing Search to Understand Effective Leading 139\u003c\/p\u003e \u003cp\u003eToward an Integrative Approach to Effective Leading in Health Programs 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Making Good Management Decisions 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDecision Making Defined 162\u003c\/p\u003e \u003cp\u003eInvolving Other Program Participants in Decision Making 163\u003c\/p\u003e \u003cp\u003eKey Characteristics of Management Decisions and Decision Making in Programs 166\u003c\/p\u003e \u003cp\u003eThe Decision-Making Process 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Communicating for Understanding 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating: Key to Effective Stakeholder Relations 204\u003c\/p\u003e \u003cp\u003eA Model of the Communication Process 208\u003c\/p\u003e \u003cp\u003eBarriers to Communicating Effectively 211\u003c\/p\u003e \u003cp\u003eCommunicating within Programs 217\u003c\/p\u003e \u003cp\u003eCommunicating with External Stakeholders 222\u003c\/p\u003e \u003cp\u003eCommunicating When Something Goes Wrong 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Managing Quality—Totally 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuality Defined 239\u003c\/p\u003e \u003cp\u003eMeasuring Quality 241\u003c\/p\u003e \u003cp\u003eManaging Quality 242\u003c\/p\u003e \u003cp\u003eA Total Quality Approach to Managing Quality 243\u003c\/p\u003e \u003cp\u003ePatient\/Customer Focus 244\u003c\/p\u003e \u003cp\u003eContinuous Improvement 245\u003c\/p\u003e \u003cp\u003eTeamwork 254\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Commercial and Social Marketing 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommercial Marketing 270\u003c\/p\u003e \u003cp\u003eSocial Marketing 270\u003c\/p\u003e \u003cp\u003eCommercial Marketing in Health Programs 271\u003c\/p\u003e \u003cp\u003eThe Five Ps of Commercial Marketing 276\u003c\/p\u003e \u003cp\u003eSocial Marketing in Health Programs 288\u003c\/p\u003e \u003cp\u003eConducting Social Marketing Initiatives in Health Programs 289\u003c\/p\u003e \u003cp\u003eEnsuring the Success of Social Marketing Initiatives 294\u003c\/p\u003e \u003cp\u003eEthics Considerations in Commercial and Social Marketing Strategies 295\u003c\/p\u003e \u003cp\u003eAppendix C: A Step-by-Step Social Marketing Process 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Evaluating 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProgram Evaluation Defined 310\u003c\/p\u003e \u003cp\u003eWhat Do Program Managers Evaluate? 311\u003c\/p\u003e \u003cp\u003eProgram Theory and Logic Models 312\u003c\/p\u003e \u003cp\u003eTypes of Program Evaluations 316\u003c\/p\u003e \u003cp\u003eThe CDC Framework for Conducting Program Evaluations 318\u003c\/p\u003e \u003cp\u003eStandards in the CDC Evaluation Framework 319\u003c\/p\u003e \u003cp\u003eSteps in the CDC Evaluation Framework 320\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBEAUFORT B. LONGEST, JR., PHD,\u003c\/b\u003e is professor of health policy and management at the University of Pittsburgh Graduate School of Public Health. He has written eight books and coauthored three others. He is a fellow of the American College of Healthcare Executives and holds memberships in the Academy of Management, Academy Health, and the American Public Health Association.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDevelop, implement, and evaluate health programs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe second edition of \u003ci\u003eHealth Program Management\u003c\/i\u003e offers a practical and comprehensive introduction to the management of all stages of a health program. The text includes an overview of the most current best practices in the field and shows readers how to apply them to achieve successful results for their programs.\u003c\/p\u003e \u003cp\u003eThroughout the book, the author puts the focus on three core management activities: developing\/strategizing, designing, and leading health programs. In addition, \u003ci\u003eHealth Program Management\u003c\/i\u003e describes key facilitative management activities that are integral to managing programs successfully: communicating, decision-making, managing quality, marketing, and evaluating programs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealth Program Management\u003c\/i\u003e explores how to move programs from initial development through evaluating the results achieved. The text contains cutting-edge information and incorporates classic concepts of management, including how to develop effective strategies that steer programs toward fulfilling their missions and accomplishing specific objectives. Recognizing the unique purposes of health programs, the text includes information on the three-pronged total quality approach—patient\/customer focus, continuous improvement, and teamwork—that has proven so effective when managing the provision of quality health services. In addition, the author covers both commercial marketing, so critical to program sustainability, and social marketing, which many programs use to accomplish their missions of improving health.\u003c\/p\u003e \u003cp\u003eWritten for students in public health, health services management, as well as the health professionals and leaders who want to prepare themselves for the challenges of managing health programs, \u003ci\u003eHealth Program Management\u003c\/i\u003e provides a thorough and systematic overview of the essential information and techniques needed to manage health programs successfully.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989351514341,"sku":"NP9781118834701","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118834701.jpg?v=1761783775","url":"https:\/\/k12savings.com\/products\/health-program-management-isbn-9781118834701","provider":"K12savings","version":"1.0","type":"link"}