{"product_id":"haunted-empire-apple-after-steve-jobs-isbn-9780062128256","title":"Haunted Empire: Apple After Steve Jobs","description":"\u003cp\u003eFormer Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.\u003c\/p\u003e\u003cp\u003eSteve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for \"insanely great\" products.\u003c\/p\u003e\u003cp\u003eBased on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines.  She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.\u003c\/p\u003e\u003cp\u003eHard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis definitive account of Apple’s most vulnerable years reveals:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePost-Founder Challenges:\u003c\/b\u003e An inside look at the power dynamics and tensions among Steve Jobs’s loyal lieutenants as they struggled to move forward without him.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTim Cook’s Leadership:\u003c\/b\u003e A nuanced portrait of the man tasked with filling the world’s biggest shoes, based on interviews with those who knew him best.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Innovation Dilemma:\u003c\/b\u003e How Apple’s product development process changed after its visionary’s death, and the immense pressure to create the next \"insanely great\" product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGlobal Operations Under Fire:\u003c\/b\u003e A deep dive into Apple’s complex relationships with governments, tech rivals like Samsung, and manufacturing partners like Foxconn.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAn Unfiltered Look:\u003c\/b\u003e Go beyond the myths and headlines with a narrative built on over two hundred interviews with current and former Apple executives and partners.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003eFormer \u003cem\u003eWall Street Journal\u003c\/em\u003e technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.\u003c\/p\u003e\u003cp\u003eSteve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has been subject to intense scrutiny, much of it critical. Maintaining market leadership is crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for \"insanely great\" products.\u003c\/p\u003e\u003cp\u003eBased on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others, \u003cem\u003eHaunted Empire\u003c\/em\u003e is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. \u003c\/p\u003e\u003cp\u003eHard-hitting yet fair, \u003cem\u003eHaunted Empire\u003c\/em\u003e reveals the perils and opportunities an iconic company faces when it loses its visionary leader. \u003c\/p\u003e | \u003cp\u003e“This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Well-reported . . . confidently written and contains a few reporting gems for committed Apple watchers. . . . Reminds one of just how many problems Apple?s co-founder handed off to his successor.” - \u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Kane’s view of Apple is somehow both cautionary and entertaining.” - \u003cb\u003e\u003ci\u003e9to5 Mac\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44888688263397,"sku":"NP9780062128256","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062128256.jpg?v=1730229622","url":"https:\/\/k12savings.com\/products\/haunted-empire-apple-after-steve-jobs-isbn-9780062128256","provider":"K12savings","version":"1.0","type":"link"}