{"product_id":"harvesting-intangible-assets-isbn-9780814434987","title":"Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property","description":"\u003cp\u003e\u003cstrong\u003eWhether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.\u003c\/p\u003e\u003cp\u003eFeaturing instructive examples from organizations including Proctor \u0026amp; Gamble, IBM, and Google, \u003cem\u003eHarvesting Intangible Assets\u003c\/em\u003e reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eimplement IP-driven growth and licensing strategies,\u003c\/li\u003e\n\u003cli\u003efoster a culture of innovation,\u003c\/li\u003e\n\u003cli\u003eturn research and development into revenue,\u003c\/li\u003e\n\u003cli\u003eand maximize your company’s profits.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSmart companies reap what they sow. \u003cem\u003eHarvesting Intangible Assets\u003c\/em\u003e gives readers the tools they need for a profitable harvest.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142820909285,"sku":"NP9780814434987","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814434987.jpg?v=1747941267","url":"https:\/\/k12savings.com\/products\/harvesting-intangible-assets-isbn-9780814434987","provider":"K12savings","version":"1.0","type":"link"}