{"product_id":"handbook-of-strategic-enrollment-management-isbn-9781118819487","title":"Handbook of Strategic Enrollment Management","description":"\u003cb\u003eImprove student enrollment outcomes and meet institutional goals through the effective management of student enrollments.\u003c\/b\u003e  \u003cp\u003ePublished with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the \u003ci\u003eHandbook of Strategic Enrollment Management\u003c\/i\u003e is \u003ci\u003ethe\u003c\/i\u003e comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools.\u003c\/p\u003e \u003cp\u003eMore than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The \u003ci\u003eHandbook of Strategic Enrollment Management\u003c\/i\u003e:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention\u003c\/li\u003e \u003cli\u003eIncludes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology\u003c\/li\u003e \u003cli\u003eGuides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStrategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The \u003ci\u003eHandbook of Strategic Enrollment Management\u003c\/i\u003e is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAbout the Editors and Contributors xvii\u003c\/p\u003e \u003cp\u003eAbout AACRAO xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: SETTING THE CONTEXT 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Origins of Strategic Enrollment Management 3\u003cbr\u003e\u003ci\u003eDon Hossler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Understanding the Context 18\u003cbr\u003e\u003ci\u003eBob Bontrager and Don Hossler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Successful Strategic Enrollment Management Organizations 31\u003cbr\u003e\u003ci\u003eDon Hossler, David H. Kalsbeek, and Bob Bontrager\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: CHOICE, MARKETS, AND ADMISSIONS 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Understanding Student College Choice 49\u003cbr\u003e\u003ci\u003eEunkyoung Park and Don Hossler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Markets and Market Niches 77\u003cbr\u003e\u003ci\u003eDavid H. Kalsbeek and Brian Zucker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Admissions and Recruitment Marketing 103\u003cbr\u003e\u003ci\u003eTom Hayes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Understanding Transfer and Articulation: Implications for Enrolling Transfer Students 124\u003cbr\u003e\u003ci\u003eBruce Clemetsen, Lee Furbeck, and Alicia Moore\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 How Admission Decisions Get Made 147\u003cbr\u003e\u003ci\u003eJerome A. Lucido\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: PRICING AND FINANCIAL AID 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 Economic Perspectives on Pricing and What It Means for SEM 177\u003cbr\u003e\u003ci\u003eGabriel R. Serna and Matthew Birnbaum\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Understanding Financial Aid and Its Effects on Student Enrollments and Institutional Finance 196\u003cbr\u003e\u003ci\u003eJacob P. K. Gross\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Using Campus-Based Financial Aid Strategically 213\u003cbr\u003e\u003ci\u003eStephen Brooks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Budgets, Aid, and Enrollments 228\u003cbr\u003e\u003ci\u003eGuilbert L. Brown and Jacob P. K. Gross\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: STUDENT RETENTION, PERSISTENCE, AND SUCCESS 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 New Context for Retention and Persistence 249\u003cbr\u003e\u003ci\u003eDoug Shapiro and Afet Dundar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Models of Student Retention and Persistence 268\u003cbr\u003e\u003ci\u003eAmy S. Hirschy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Students at Risk in Residential and Commuter Colleges and Universities 289\u003cbr\u003e\u003ci\u003eJohn M. Braxton, Harold V. Hartley III, and Dawn Lyken-Segosebe\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 The Persistence of Students of Color 311\u003cbr\u003e\u003ci\u003eWillis A. Jones\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Nontraditional Students and Student Persistence 333\u003cbr\u003e\u003ci\u003eMary K. Hutchens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 The Role of the Institution in Increasing College Student Persistence 351\u003cbr\u003e\u003ci\u003eMary Ziskin, Jerome A. Lucido, Jacob P. K. Gross, Donald Hossler, Emily Chung, and Vasti Torres\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V: THE IMPORTANT BACK ROOM 375\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e19 Delivering Effective Admissions Operations 377\u003cbr\u003e\u003ci\u003eJennifer DeHaemers and Michele Sandlin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 The Registrar of the Future 396\u003cbr\u003e\u003ci\u003eDavid M. Sauter and Howard E. Shanken\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 The Role of Financial Aid Operations in Fostering Student and Institutional Success 408\u003cbr\u003e\u003ci\u003eTom Green\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 The Role of Technology in Supporting SEM 427\u003cbr\u003e\u003ci\u003eWendy Kilgore and Brent Gage\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VI: DATA, POLICY, AND STRUCTURES 447\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e23 Campus-Based SEM Research 449\u003cbr\u003e\u003ci\u003eDarin Wohlgemuth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Tracking SEM Policy Trends 471\u003cbr\u003e\u003ci\u003eMike Reilly and Michelle Mott\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Strategic Thinking Enrollment Organizations 490\u003cbr\u003e\u003ci\u003eAdam J. Herman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Emerging SEM Organizations for Graduate and International Students 508\u003cbr\u003e\u003ci\u003eJay Goff and Monique Snowden\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VII: PUTTING THE PIECES TOGETHER 529\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e27 Strategic Enrollment Planning 531\u003cbr\u003e\u003ci\u003eBob Bontrager and Tom Green\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Trends in Strategic Enrollment Management 549\u003cbr\u003e\u003ci\u003eDon Hossler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Ethics and Strategic Enrollment Management 565\u003cbr\u003e\u003ci\u003eMarc M. Camille\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Summing Up: The Present and Future Tense for SEM 585\u003cbr\u003e\u003ci\u003eDon Hossler and Bob Bontrager\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eName Index 591\u003c\/p\u003e \u003cp\u003eSubject Index 603\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDON HOSSLER\u003c\/b\u003e is a professor of educational leadership and policy studies at Indiana University at Bloomington.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBOB BONTRAGER\u003c\/b\u003e is senior director of Consulting and Strategic Enrollment Management Initiatives for the American Association of Collegiate Registrars and Admissions Officers (AACRAO).    \u003c\/p\u003e\u003cp\u003eThe\u003ci\u003e Handbook of Strategic Enrollment Management \u003c\/i\u003eis \u003ci\u003ethe\u003c\/i\u003e comprehensive text on the policies, strategies, and practices that shape postsecondary enrollments. Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO) with contributions from leading academics, researchers, and practitioners in the field, this volume combines relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide an all-inclusive guide to the complex world of strategic enrollment management (SEM). SEM focuses on achieving enrollment goals, sustaining institutional revenue, and serving the needs of students. The guide provides insights into the ways strategic enrollment management is practiced across four-year institutions, community colleges, and professional schools. \u003c\/p\u003e\u003cp\u003eOffering more than an enhanced approach to admissions and financial aid, strategic enrollment management examines the student’s entire educational cycle—from entry through graduation. This volume can help SEM professionals and graduate students interested in enrollment management to anticipate change as well as balance the goals of revenue, access, diversity, and prestige. The \u003ci\u003eHandbook of Strategic Enrollment Management\u003c\/i\u003e offers practical information on a wealth of topics including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar’s role; academic advising; and retention. \u003c\/p\u003e\u003cp\u003eThe contributors also include up-to-date research on current issues such as college choice, financial aid, student persistence, and the effective use of technology. In addition, the handbook shows how to create a strategic enrollment organization that fits the unique history, culture, and policy context of an individual campus. \u003c\/p\u003e\u003cp\u003eThe\u003ci\u003e Handbook of Strategic Enrollment Management \u003c\/i\u003eis written for professionals charged with enrollment management, admissions, financial aid, registration and records, orientation, marketing, or institutional research and wish to enhance the health and vitality of their institutions. The handbook is also an excellent text for graduate programs in higher education and student affairs.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989342732517,"sku":"NP9781118819487","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118819487.jpg?v=1761783742","url":"https:\/\/k12savings.com\/products\/handbook-of-strategic-enrollment-management-isbn-9781118819487","provider":"K12savings","version":"1.0","type":"link"}