{"product_id":"guerrilla-marketing-for-consultants-isbn-9780471618737","title":"Guerrilla Marketing for Consultants","description":"Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series\u003cbr\u003e Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.\u003cbr\u003e Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.  Acknowledgments.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003ePART I: MARKETING FOR CONSULTANTS THE GUERRILLA WAY.\u003c\/p\u003e \u003cp\u003eChapter 1. Why Consultants Need Guerrilla Marketing.\u003c\/p\u003e \u003cp\u003eChapter 2. What Is Guerrilla Marketing for Consultants?\u003c\/p\u003e \u003cp\u003eChapter 3. Thirteen Guerrilla Marketing Secrets.\u003c\/p\u003e \u003cp\u003eChapter 4. Anatomy of a Marketing Plan.\u003c\/p\u003e \u003cp\u003eChapter 5. The Guerrilla’s Marketing Road Map.\u003c\/p\u003e \u003cp\u003ePART II: GUERRILLA MARKETING AT WORK.\u003c\/p\u003e \u003cp\u003eChapter 6. Beyond Web Sites: Create a Client-Centered Web Presence.\u003c\/p\u003e \u003cp\u003eChapter 7. Boost Your Web Presence with a Zine.\u003c\/p\u003e \u003cp\u003eChapter 8. Talking Heads: The Cost of Free Publicity.\u003c\/p\u003e \u003cp\u003eChapter 9. When It Pays to Advertise.\u003c\/p\u003e \u003cp\u003eChapter 10. Write This Way.\u003c\/p\u003e \u003cp\u003eChapter 11. Five Steps to a Winning Speech.\u003c\/p\u003e \u003cp\u003eChapter 12. Book Publishing: The Guerrilla’s 800-Pound Gorilla.\u003c\/p\u003e \u003cp\u003eChapter 13. Survey Said! Make Surveys and Proprietary Research Work.\u003c\/p\u003e \u003cp\u003eChapter 14. The Power of Giving Back.\u003c\/p\u003e \u003cp\u003ePART III: GUERRILLA SELLING FOR CONSULTANTS.\u003c\/p\u003e \u003cp\u003eChapter 15. All Projects Are Not Created Equal.\u003c\/p\u003e \u003cp\u003eChapter 16. “Send Me a Proposal”: Create Proposals That Win.\u003c\/p\u003e \u003cp\u003eChapter 17. The Price Is Right.\u003c\/p\u003e \u003cp\u003eChapter 18. The Guerrilla’s Competitive Edge.\u003c\/p\u003e \u003cp\u003eChapter 19. After the Sale: Selling While Serving.\u003c\/p\u003e \u003cp\u003ePART IV: PULLING IT ALL TOGETHER.\u003c\/p\u003e \u003cp\u003eChapter 20. Put Your Plan into Action.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eResource Guide.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  JAY CONRAD LEVINSON is Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, the best-selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising.\u003cbr\u003e MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has over twenty years of consulting experience. He has worked with clients in businesses of every size, from small start-ups to some of the world’s highest-profile companies. McLaughlin has sold and delivered more than $300 million in consulting services in his career, and he knows what works in the market and what doesn’t.  Proven guerrilla marketing tactics specifically designed for consultants  \u003cp\u003eJay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy–instead of money–to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.\u003c\/p\u003e \u003cp\u003e\"Wow! If you’re the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who’s serious about being a consultant.\"\u003cbr\u003e –Seth Godin, author of Free Prize Inside\u003c\/p\u003e \u003cp\u003e\"Great consultants don’t just talk about marketing, they do it–every day. That’s why they win. Follow the marketing advice in this book, and you’ll outsell, outperform, and outlast your competitors.\"\u003cbr\u003e –Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar\u003c\/p\u003e \u003cp\u003e\"Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics.\"\u003cbr\u003e –Harry Mills, author of The Rainmaker’s Toolkit and Artful Persuasion\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989317304549,"sku":"NP9780471618737","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471618737.jpg?v=1761783644","url":"https:\/\/k12savings.com\/products\/guerrilla-marketing-for-consultants-isbn-9780471618737","provider":"K12savings","version":"1.0","type":"link"}