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Guerrilla Advertising

Guerrilla Advertising

by Harper Business
Sold out
$18.99 - $18.99
$18.99
$18.99 - $18.99
$18.99
Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

AUTHORS:

Jay Conrad Levinson

PUBLISHER:

HarperCollins

ISBN-10:

0395687187

ISBN-13:

9780395687185

BINDING:

Paperback / softback

PUBLICATION YEAR:

1994

NUMBER OF PAGES:

304

BOOK DIMENSIONS:

9.00(H) x 6.00(W) x 0.75(D)

AUDIENCE TYPE:

General / adult

LANGUAGE:

English

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