{"product_id":"great-promo-pieces-isbn-9780471632245","title":"Great Promo Pieces","description":"This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing. Everyone Markets.\u003cbr\u003e \u003cbr\u003e Writing is the Common Denominator.\u003cbr\u003e \u003cbr\u003e The Typical Sales and Promotional Pieces.\u003cbr\u003e \u003cbr\u003e The Essentials of Persuasive Writing.\u003cbr\u003e \u003cbr\u003e Examples and Exercises: Advertising Copy.\u003cbr\u003e \u003cbr\u003e Examples and Exercises: Direct-mail Copy.\u003cbr\u003e \u003cbr\u003e Examples and Exercises: Newsletters.\u003cbr\u003e \u003cbr\u003e Illustrations.\u003cbr\u003e \u003cbr\u003e Editorial and Production Functions.\u003cbr\u003e \u003cbr\u003e Modern Technological Methods.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e List of Figures.  \u003cp\u003e\u003cstrong\u003eHERMAN HOLTZ\u003c\/strong\u003e is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun \u0026amp; Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989309898981,"sku":"NP9780471632245","price":42.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471632245.jpg?v=1761783615","url":"https:\/\/k12savings.com\/products\/great-promo-pieces-isbn-9780471632245","provider":"K12savings","version":"1.0","type":"link"}