{"product_id":"great-by-choice-isbn-9780062121028","title":"Great by Choice","description":"Ten years after the worldwide bestseller \u003cem\u003eGood to Great\u003c\/em\u003e, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting. | \u003cp\u003eThe new question: Ten years after the worldwide bestseller \u003cem\u003eGood to Great\u003c\/em\u003e, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In \u003cem\u003eGreat by Choice\u003c\/em\u003e, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.\u003c\/p\u003e\u003cp\u003eThe new study: \u003cem\u003eGreat by Choice\u003c\/em\u003e distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.\u003c\/p\u003e\u003cp\u003eThe new findings:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe best leaders were more disciplined, more empirical, and more paranoid.\u003c\/li\u003e \u003cli\u003eFollowing the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.\u003c\/li\u003e \u003cli\u003eThe great companies changed less in reaction to a radically changing world than the comparison companies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance. \u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44888083005669,"sku":"NP9780062121028","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062121028.jpg?v=1730228109","url":"https:\/\/k12savings.com\/products\/great-by-choice-isbn-9780062121028","provider":"K12savings","version":"1.0","type":"link"}