{"product_id":"graphic-design-school-isbn-9781394185665","title":"Graphic Design School","description":"\u003cp\u003e\u003cb\u003eRevised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations. \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom understanding graphic design fundamentals, to developing original concepts, to creating finished designs—\u003ci\u003eGraphic Design School \u003c\/i\u003edevelops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This \u003ci\u003eEighth Edition\u003c\/i\u003e is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGraphic Design School\u003c\/i\u003e, 8th Edition, covers the fundamentals of design including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eColor, typographic rules and typefaces, web design and layout, and app or social media design\u003c\/li\u003e \u003cli\u003eInformation architecture, file organization, and content management\u003c\/li\u003e \u003cli\u003eThe importance of coding requirements and SEO\u003c\/li\u003e \u003cli\u003eCase studies, designer biographies, and student assignments for testing skills and concepts\u003c\/li\u003e \u003cli\u003eRevisits traditional printing techniques such as risograph and screen printing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGraphic Design School\u003c\/i\u003e, 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.\u003c\/p\u003e \u003cp\u003eINTRODUCTION 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: PRINCIPLES 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE: RESEARCH AND CONCEPTS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasics of research 10\u003c\/p\u003e \u003cp\u003eLinear reasoning\/lateral thinking 14\u003c\/p\u003e \u003cp\u003eExploratory drawing 16\u003c\/p\u003e \u003cp\u003eVisualizing ideas 18\u003c\/p\u003e \u003cp\u003eTheories of image and text 20\u003c\/p\u003e \u003cp\u003eAudiences, markets, and concepts 24\u003c\/p\u003e \u003cp\u003eScheduling, organizing, and finalizing 26\u003c\/p\u003e \u003cp\u003eChapter 1: Assignments 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO: FUNDAMENTALS OF COMPOSITION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasics of composition 32\u003c\/p\u003e \u003cp\u003eForm and space 36\u003c\/p\u003e \u003cp\u003eSymmetry\/asymmetry 38\u003c\/p\u003e \u003cp\u003eBasic principles of design layout 40\u003c\/p\u003e \u003cp\u003eStyles of layout 44\u003c\/p\u003e \u003cp\u003ePace and contrast 46\u003c\/p\u003e \u003cp\u003eSize and format 50\u003c\/p\u003e \u003cp\u003eIdentity and extended systems 52\u003c\/p\u003e \u003cp\u003ePhotography and illustration 56\u003c\/p\u003e \u003cp\u003eChapter 2: Assignments 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypography and meaning 62\u003c\/p\u003e \u003cp\u003eThe anatomy of type 64\u003c\/p\u003e \u003cp\u003eUnderstanding and selecting typefaces 66\u003c\/p\u003e \u003cp\u003eSpacing 72\u003c\/p\u003e \u003cp\u003eReadability and legibility 76\u003c\/p\u003e \u003cp\u003eTypographic emphasis and hierarchy 78\u003c\/p\u003e \u003cp\u003eTypographic rules\/boxes and ornaments 82\u003c\/p\u003e \u003cp\u003eText as image 84\u003c\/p\u003e \u003cp\u003eChapter 3: Assignments 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR: FUNDAMENTALS OF COLOR\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eColor terminology 88\u003c\/p\u003e \u003cp\u003eColor legibility, contrast, and harmony 92\u003c\/p\u003e \u003cp\u003eColor associations 94\u003c\/p\u003e \u003cp\u003eColor as information 96\u003c\/p\u003e \u003cp\u003eChapter 4: Assignments 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: PRACTICE 100\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE: TOOLS AND TECHNOLOGIES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhotography basics and sourcing images 102\u003c\/p\u003e \u003cp\u003eInDesign 106\u003c\/p\u003e \u003cp\u003ePhotoshop 110\u003c\/p\u003e \u003cp\u003eIllustrator 114\u003c\/p\u003e \u003cp\u003eAnimate and After Effects 118\u003c\/p\u003e \u003cp\u003eChapter 5: Assignments 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing files for print 124\u003c\/p\u003e \u003cp\u003eCreating a convincing presentation 128\u003c\/p\u003e \u003cp\u003ePaper stocks and finishing 130\u003c\/p\u003e \u003cp\u003ePrinted color 132\u003c\/p\u003e \u003cp\u003ePrint media 134\u003c\/p\u003e \u003cp\u003eDigital printing 138\u003c\/p\u003e \u003cp\u003eCorrecting color proofs and press checks 140\u003c\/p\u003e \u003cp\u003eChapter 6: Assignments 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN: WEB DESIGN\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProject development process overview 144\u003c\/p\u003e \u003cp\u003eProject structures 150\u003c\/p\u003e \u003cp\u003eWeb tools 152\u003c\/p\u003e \u003cp\u003eInitial consultations 156\u003c\/p\u003e \u003cp\u003eInformation architecture (IA) 158\u003c\/p\u003e \u003cp\u003eFlowcharts and wireframes 160\u003c\/p\u003e \u003cp\u003eCommon elements of a web layout 164\u003c\/p\u003e \u003cp\u003eDesigning for the Web 166\u003c\/p\u003e \u003cp\u003eMobile application design 172\u003c\/p\u003e \u003cp\u003eWorking with content management systems 175\u003c\/p\u003e \u003cp\u003eSearch engine optimization (SEO) 178\u003c\/p\u003e \u003cp\u003eOnline portfolios 180\u003c\/p\u003e \u003cp\u003eChapter 7: Assignments 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT: EXPERT PATHS 188\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlossary 198\u003c\/p\u003e \u003cp\u003eBibliography 202\u003c\/p\u003e \u003cp\u003eOnline resources 203\u003c\/p\u003e \u003cp\u003eIndex 204\u003c\/p\u003e \u003cp\u003eAcknowledgments 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABBIE VICKRESS\u003c\/b\u003e (London, UK) is a Senior Lecturer on the Graphic Communication Design programme at Central Saint Martins, University of the Arts in London. She is a graphic designer and researcher, exploring knowledge generation in public engagement and cultural spaces. This critical approach manifests through printed design, exhibition design, curation, writing and facilitation of workshops and events.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSANDRA STEWART\u003c\/b\u003e (Philadelphia, PA) is the Associate Dean for Academics at Drexel University's Westphal College of Media \u0026amp; Arts Design.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID DABNER\u003c\/b\u003e (London, UK) taught at the renowned London College of Printing and served as course director for the UK's Higher National Diploma in Typographic Design.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRevised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom understanding graphic design fundamentals, to developing original concepts, to creating finished designs—\u003ci\u003eGraphic Design School \u003c\/i\u003edevelops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This \u003ci\u003eEighth Edition \u003c\/i\u003eis updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGraphic Design School\u003c\/i\u003e, 8thEdition, covers the fundamentals of design including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eColor, typographic rules and typefaces, web design and layout, and app or social media design\u003c\/li\u003e \u003cli\u003eInformation architecture, file organization, and content management\u003c\/li\u003e \u003cli\u003eThe importance of coding requirements and SEO\u003c\/li\u003e \u003cli\u003eCase studies, designer biographies, and student assignments for testing skills and concepts\u003c\/li\u003e \u003cli\u003eRevisits traditional printing techniques such as risograph and screen printing\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eGraphic Design School\u003c\/i\u003e, 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989307834597,"sku":"NP9781394185665","price":62.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394185665.jpg?v=1761783608","url":"https:\/\/k12savings.com\/products\/graphic-design-school-isbn-9781394185665","provider":"K12savings","version":"1.0","type":"link"}