{"product_id":"graphic-design-school-isbn-9781119647119","title":"Graphic Design School","description":"\u003cp\u003eFrom understanding graphic design fundamentals, to developing original concepts, to creating finished designs—\u003ci\u003eGraphic Design School\u003c\/i\u003e develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This \u003ci\u003eSeventh Edition\u003c\/i\u003e offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.\u003c\/p\u003e \u003cp\u003eTopics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. \u003ci\u003eGraphic Design School, 7th Edition\u003c\/i\u003e includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.\u003c\/p\u003e Introduction 6 \u003cp\u003e\u003cb\u003ePART ONE: Principles 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One Research and Concepts\u003c\/p\u003e \u003cp\u003eChapter Two Fundamentals of Composition\u003c\/p\u003e \u003cp\u003eChapter Three Fundamentals of Typography\u003c\/p\u003e \u003cp\u003eChapter Four Fundamentals of Color\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO Practice 100\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Five Tools and Technology\u003c\/p\u003e \u003cp\u003eChapter Six Print and Production Presentations\u003c\/p\u003e \u003cp\u003eChapter Seven Web Design\u003c\/p\u003e \u003cp\u003eChapter Eight Experts Paths 188\u003c\/p\u003e \u003cp\u003eGlossary 198\u003c\/p\u003e \u003cp\u003eBibliography 202\u003c\/p\u003e \u003cp\u003eOnline Resources 203\u003c\/p\u003e \u003cp\u003eIndex 204\u003c\/p\u003e \u003cp\u003eAcknowledgements 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID DABNER\u003c\/b\u003e (London, UK) taught at the renowned London College of Printing and served as course director for the UK's Higher National Diploma in Typographic Design.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSANDRA STEWART\u003c\/b\u003e (Philadelphia, PA) is the Associate Dean for Academics at Drexel University's Westphal College of Media \u0026amp; Arts Design.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABBIE VICKRESS\u003c\/b\u003e (London, UK) lectures on Graphic Communication at Central Saint Martins, University of the Arts in London. She is also a freelance graphic designer. Abbie specializes in socially and politically engaged research and topics using a range of graphic mediums including print and eBooks, websites, social media, film exhibitions and conferences.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989307867365,"sku":"NP9781119647119","price":62.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119647119.jpg?v=1761783606","url":"https:\/\/k12savings.com\/products\/graphic-design-school-isbn-9781119647119","provider":"K12savings","version":"1.0","type":"link"}