{"product_id":"googled-isbn-9780143118046","title":"Googled","description":"\u003cb\u003e\"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen.\" \u003cbr\u003e -\u003ci\u003eSan Francisco Chronicle\u003c\/i\u003e \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru \"Coach\" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.“This is an engrossing look at Google and the broader trends in information and entertainment in the Internet age.”—\u003cb\u003e\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/b\u003e, Starred Review\u003cp\u003e“[A] savvy profile of the Internet search octopus….[and] a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries.”—\u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Auletta uncovers some endlessly colorful material and assesses [Google’s] prospects critically but fairly.”—\u003ci\u003e\u003cb\u003eKirkus Reviews\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“Auletta has captured something critical and true about the tribe that made the enormous success of Google possible. His understanding is critical and essential for anyone trying to predict how long this run of enormous success will continue. Bottom line: Not forever, and maybe not much longer. Here's exactly why.”—\u003cb\u003eLarry Lessig\u003c\/b\u003e, author of \u003ci\u003eRemix: Making Art and Commerce Thrive in the Hybrid Economy\u003c\/i\u003e and \u003ci\u003eFree Culture: The Nature and Future of Creativity\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“A uniquely incisive account of the new Internet revolution, powered by Ken Auletta’s unparalleled access. Essential reading.”—\u003cb\u003eMarc Andreessen\u003c\/b\u003e, founder of Netscape and co-founder of Ning\u003c\/p\u003e\u003cp\u003e\"Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balance and thoughtful way, both that glory and that disruption.\"—\u003cb\u003eWalter Isaacson\u003c\/b\u003e, author of \u003ci\u003eEinstein: His Life and Universe\u003c\/i\u003e and \u003ci\u003eBenjamin Franklin: An American Life\u003c\/i\u003e\u003c\/p\u003eKen Auletta has written the “Annals of Communications” column and profiles for \u003cb\u003eThe New Yorker\u003c\/b\u003e since 1992. He is the author of eight books, including \u003cb\u003eThree Blind Mice\u003c\/b\u003e, \u003cb\u003eGreed and Glory on Wall Street\u003c\/b\u003e, and \u003cb\u003eWorld War 3.0\u003c\/b\u003e. In naming him America’s premier media critic, the \u003cb\u003eColumbia Journalism Review\u003c\/b\u003e said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":44886571155685,"sku":"NP9780143118046","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780143118046.jpg?v=1767728385","url":"https:\/\/k12savings.com\/products\/googled-isbn-9780143118046","provider":"K12savings","version":"1.0","type":"link"}