{"product_id":"going-selfemployed-isbn-9780716021889","title":"Going Self-Employed","description":"\u003cp\u003eAssess whether you've got the right characteristics to make a success of self-employment.\u003cbr\u003e\u003cbr\u003eLearn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT.\u003cbr\u003e\u003cbr\u003eFurther help is provided by the author's own website \u003ci\u003ewww.startbusiness.co.uk\u003c\/i\u003e from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas.\u003cbr\u003e\u003cbr\u003eIn addition, there's an \"Online Directory\" section with useful links to other websites.\u003c\/p\u003e","brand":"Constable \u0026 Robinson","offers":[{"title":"Default Title","offer_id":44892055699685,"sku":"NP9780716021889","price":12.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_f590d3fe-602f-4b5f-9696-9c1ac5444dee.jpg?v=1773102410","url":"https:\/\/k12savings.com\/products\/going-selfemployed-isbn-9780716021889","provider":"K12savings","version":"1.0","type":"link"}