{"product_id":"global-communication-isbn-9781119522188","title":"Global Communication","description":"\u003cp\u003e\u003cb\u003eDiscusses the players, theories, and trends that affect how the world communicates and gets their information\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGlobal Communication: Theories, Stakeholders, and Trends,\u003c\/i\u003e 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order\u003c\/li\u003e \u003cli\u003eFocuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media\u003c\/li\u003e \u003cli\u003eIncludes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)\u003c\/li\u003e \u003cli\u003eLooks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment\u003c\/li\u003e \u003cli\u003eOffers an updated instructor's website with an instructor's manual, test banks, and student activities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGlobal Communication: Theories, Stakeholders, and Trends,\u003c\/i\u003e 5th Edition is intended as an upper-level, undergraduate text for students in courses on International\/Global Communication, Global Media\/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.\u003c\/p\u003e \u003cp\u003eNotes on Contributors vi\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments x\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xi\u003c\/p\u003e \u003cp\u003e1 Global Communication: Background 1\u003c\/p\u003e \u003cp\u003e2 Development Research Traditions and Global Communication 31\u003c\/p\u003e \u003cp\u003e3 The Message: Role of International Organizations 47\u003c\/p\u003e \u003cp\u003e4 The Medium: Global Technologies and Organizations 67\u003c\/p\u003e \u003cp\u003e5 Web‐Based and Digital Media 81\u003c\/p\u003e \u003cp\u003e6 US Multimedia Conglomerates 102\u003c\/p\u003e \u003cp\u003e7 Media Stakeholders Outside the United States 130\u003c\/p\u003e \u003cp\u003e8 European Media 155\u003c\/p\u003e \u003cp\u003e9 The Global Music Industry 170\u003c\/p\u003e \u003cp\u003e10 CNN: International Role, Impact, and Global Competitors 185\u003c\/p\u003e \u003cp\u003e11 The Role of Global News Agencies and Sources 209\u003c\/p\u003e \u003cp\u003e12 Arab Media and the Al Jazeera Effect 223\u003cbr\u003e\u003ci\u003eLawrence Pintak\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235\u003cbr\u003e\u003ci\u003eJunhao Hong\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 The Role of Global Advertising 260\u003c\/p\u003e \u003cp\u003e15 Summary and Conclusions 273\u003c\/p\u003e \u003cp\u003eSelect Bibliography 290\u003c\/p\u003e \u003cp\u003eIndex 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThomas L. McPhail, PhD\u003c\/b\u003e, is a writer and an international media critic, and has served for over a decade on the Canadian National Commission for UNESCO. He is the author of \u003ci\u003eDevelopment Communication \u003c\/i\u003e(Wiley Blackwell, 2009).\u003c\/p\u003e \u003cb\u003eSteven Phipps, PhD\u003c\/b\u003e, teaches Media Studies at the University of Missouri, St. Louis. His published research has focused largely on historical and legal aspects of the media \u003cp\u003e\u003cb\u003eDiscusses the players, theories, and trends that affect how the world communicates and gets their information\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGlobal Communication: Theories, Stakeholders, and Trends,\u003c\/i\u003e 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order\u003c\/li\u003e \u003cli\u003eFocuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media\u003c\/li\u003e \u003cli\u003eIncludes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)\u003c\/li\u003e \u003cli\u003eLooks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment\u003c\/li\u003e \u003cli\u003eOffers an updated instructor's website with an instructor’s manual, test banks, and student activities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGlobal Communication: Theories, Stakeholders, and Trends,\u003c\/i\u003e 5th Edition is intended as an upper-level, undergraduate text for students in courses on International\/Global Communication, Global Media\/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989293056229,"sku":"NP9781119522188","price":53.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119522188.jpg?v=1761783548","url":"https:\/\/k12savings.com\/products\/global-communication-isbn-9781119522188","provider":"K12savings","version":"1.0","type":"link"}