{"product_id":"gis-for-business-and-service-planning-isbn-9780470235102","title":"GIS for Business and Service Planning","description":"GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke\u003cbr\u003e The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning:\u003cbr\u003e * introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice\u003cbr\u003e * covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases\u003cbr\u003e * discusses the relative merits of customised versus proprietarysolutions to business application databases\u003cbr\u003e * examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments\u003cbr\u003e * critically assesses GIS in the market place and evaluatesdifferent GIS strategies\u003cbr\u003e GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational). Partial table of contents:\u003cbr\u003e \u003cbr\u003e Applied Geographical Information Systems: Developments andProspects (P. Longley \u0026amp; G. Clarke).\u003cbr\u003e \u003cbr\u003e POPULATION DATA SOURCES: MEASUREMENT AND MODELLING.\u003cbr\u003e \u003cbr\u003e Data Sources and Their Geographical Integration (D. Martin \u0026amp; P.Longley).\u003cbr\u003e \u003cbr\u003e Data Sources and Their Availability for Business Users AcrossEurope (R. Waters).\u003cbr\u003e \u003cbr\u003e Censuses and the Modelling of Population in GIS (D. Martin).\u003cbr\u003e \u003cbr\u003e GEODEMOGRAPHICS.\u003cbr\u003e \u003cbr\u003e Customer Targeting, Geodemographics and Lifestyle Approaches (M.Birkin).\u003cbr\u003e \u003cbr\u003e Marketing Spatial Analysis: A Review of Prospects and TechnologiesRelevant to Marketing (S. Openshaw).\u003cbr\u003e \u003cbr\u003e PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICEPLANNING.\u003cbr\u003e \u003cbr\u003e Customized and Proprietary GIS: Past, Present and Future (P.Cresswell).\u003cbr\u003e \u003cbr\u003e The Development and Benefits of Customized Spatial Decision SupportSystems (G. Clarke \u0026amp; M. Clarke).\u003cbr\u003e \u003cbr\u003e GEOGRAPHY IN BUSINESS?\u003cbr\u003e \u003cbr\u003e 'Business Geographics' -\u003cbr\u003e A US Perspective (N. Sherwood).\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Glossary of Abbreviations and Technical Terms.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Indexes. The editors: Paul Longley is a Professor of Geographic Information Science, University College London and Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds  GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke\u003cbr\u003e The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever-widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning: \u003cul\u003e \u003cli\u003eintroduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practice\u003c\/li\u003e \u003cli\u003ecovers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databases\u003c\/li\u003e \u003cli\u003ediscusses the relative merits of customised versus proprietary solutions to business application databases\u003c\/li\u003e \u003cli\u003eexamines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developments\u003c\/li\u003e \u003cli\u003ecritically assesses GIS in the market place and evaluates different GIS strategies\u003c\/li\u003e \u003c\/ul\u003e GIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989291221221,"sku":"NP9780470235102","price":172.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470235102.jpg?v=1761783541","url":"https:\/\/k12savings.com\/products\/gis-for-business-and-service-planning-isbn-9780470235102","provider":"K12savings","version":"1.0","type":"link"}