{"product_id":"getting-innovation-right-isbn-9781118378335","title":"Getting Innovation Right","description":"\u003cb\u003eReal-world strategies for uncovering potential and capitalizing on opportunity\u003c\/b\u003e  \u003cp\u003eInnovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and \u003ci\u003eGetting Innovation Right\u003c\/i\u003e reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution\u003c\/li\u003e \u003cli\u003eGoes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization\u003c\/li\u003e \u003cli\u003eThe companion and follow-up to Seth Kahan's bestselling first book,\u003ci\u003eGetting Change Right\u003c\/i\u003e and FastCompany.com blog \u003ci\u003eLeading Change\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGrounded in market-based reality, \u003ci\u003eGetting Innovation Right\u003c\/i\u003e is an indispensable resource for leaders looking to drive results and move in fresh directions.\u003c\/p\u003e  \u003cp\u003eList of Figures and Tables ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Pursue and Leverage Inflection Points 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: Cindy Hallberlin of Good360.org on Getting Ahead of an Inflection Point 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Build Innovation Capacity 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: Jeanne Tisinger of the Central Intelligence Agency on Building Capacity 44\u003c\/p\u003e \u003cp\u003eExpert Input: Paul Pluschkell of Spigit on Idea Management 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Collect Intelligence 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: Ken Garrison of Strategic and Competitive Intelligence Professionals on Competitive Intelligence 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Shift Perspective 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: Roger Martin of the University of Toronto’s Joseph L. Rotman School of Management on Thinking Differently 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Exploit Disruption 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: William D. Eggers of Deloitte’s Public Leadership Institute on Disruption and Government 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Generate Value 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: Mark Katz of Arent Fox LLP on Generating Value 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Drive Innovation Uptake 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpert Input: Mark Hurst of Creative Good on Getting Close to Customers 201\u003c\/p\u003e \u003cp\u003eAppendix A: Sample Business Intelligence Contract 219\u003c\/p\u003e \u003cp\u003eAppendix B: High-Level Outline of a Typical Business Plan 223\u003c\/p\u003e \u003cp\u003eAppendix C: Simplified Business Plan Financial Model 225\u003c\/p\u003e \u003cp\u003eNotes 227\u003c\/p\u003e \u003cp\u003eAcknowledgments 233\u003c\/p\u003e \u003cp\u003eAbout the Author 235\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e  \u003cp\u003e“Everybody knows you have to innovate to be a success, but it's easier said than done. \u003ci\u003eGetting Innovation Right\u003c\/i\u003e is a master class in mastering the current business landscape. Reading this book will give you real-world examples of innovation at work, along with tested templates for action, so you can take your creativity and drive and use them to create exciting products and services your customers will clamor for.”\u003cbr\u003e \u003cb\u003e—Daniel H. Pink,\u003c\/b\u003e \u003cb\u003eauthor, \u003ci\u003eDrive\u003c\/i\u003e and \u003ci\u003eA Whole New Mind\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“In this dynamic and challenging global economy, those that succeed will be those who innovate. Seth Kahan's new book outlines the step-by-step keys to successful innovation and a brighter future. \u003ci\u003eGetting Innovation Right\u003c\/i\u003e is a must-read roadmap to success.”\u003cbr\u003e \u003cb\u003e—Steve Neibergall,\u003c\/b\u003e \u003cb\u003epresident, Safeway Eastern Division\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“It is important to get some practical advice in a world filled with innovation theory. That's exactly what Seth offers in \u003ci\u003eGetting Innovation Right.\u003c\/i\u003e”\u003cbr\u003e \u003cb\u003e—John H. Graham,\u003c\/b\u003e \u003cb\u003eIV, CAE, president \u0026amp; CEO, American Society of Association Executives\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eGetting Innovation Right\u003c\/i\u003e is one of the most compelling business books to come around in a long time. The tools and techniques Seth Kahan has outlined are clear, direct, and easy to apply to any business situation. His well-reasoned approach will allow all leaders to engage in key activities that will drive success in the marketplace for their innovations.”\u003cbr\u003e \u003cb\u003e—Mary E. Power,\u003c\/b\u003e \u003cb\u003eCAE, CMP; executive director, HR Certification Institute\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eGetting Innovation Right\u003c\/i\u003e is, most of all, a pragmatic read. Imagine if you had a systematic approach to improving your thinking. This is it.”\u003cbr\u003e \u003cb\u003e—Alan Weiss,\u003c\/b\u003e \u003cb\u003ePhD, author, \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e and \u003ci\u003eThe Innovation Formula\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“With Getting Innovation Right, Seth has delivered a guide for leaders everywhere to help accelerate their team’s innovation through real-world examples and pragmatic insight.”\u003cbr\u003e \u003cb\u003e—Kevin Parker; president, CEO, and chairman of the board, Deltek, Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“As a client of Seth’s I am happy he has written a book that spells out the successes he has had with a number of organizations. There are great lessons here. He took on tough challenges and turned them into success stories. \u003ci\u003eGetting Innovation Right\u003c\/i\u003e will resonate far beyond the industries his book covers. We can all learn from others’ success when it comes to innovation.”\u003cbr\u003e \u003cb\u003e—Ralph Nappi, president, The Association for Suppliers of Printing, Publishing and Converting Technologies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Seth is a boundless strategic thinker and motivator. \u003ci\u003eGetting Innovation Right\u003c\/i\u003e can propel your organization’s next move upward. Finding that elusive formula is the key to achieving sustainable, profitable revenue growth, and Seth gets the job done in an entertaining way.”\u003cbr\u003e \u003cb\u003e—Mike Panaggio, chairman, DME Holdings, LLC\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Seth does it again with his latest book, \u003ci\u003eGetting Innovation Right\u003c\/i\u003e, by providing a simple approach to attacking innovation. It is having the courage to innovate that will differentiate us from all the rest and is what we all strive for. After reading this book, you will not only have an approach to utilize, but the tools to help you make things happen quickly and succeed.”\u003cbr\u003e \u003cb\u003e—Michaela Oliver, senior vice president of human resources, Rosetta Stone, Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eGetting Innovation Right\u003c\/i\u003e emphasizes a maturity that all business executives should develop. I highly recommend this book, as it captures both basic business fundamentals and a dynamic approach for executives to rethink processes and strategy on an ongoing basis.”\u003cbr\u003e \u003cb\u003e— Anthony J. Cancelosi, K.M., president and CEO, Columbia Lighthouse for the Blind\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“In this massively disruptive and mostly distracting business environment, you have but one choice: innovate, or evaporate. But you must get it right, which isn’t easy. Enter Seth Kahan’s \u003ci\u003eGetting Innovation Right\u003c\/i\u003e.”\u003cbr\u003e \u003cb\u003e—Matthew E. May, author,\u003c\/b\u003e \u003cb\u003e\u003ci\u003eThe Laws of Subtraction\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003eand\u003c\/b\u003e \u003cb\u003e\u003ci\u003eThe Shibumi Strategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeth Kahan\u003c\/b\u003e  is an executive strategy consultant and author. He works directly with CEOs on change and innovation initiatives and teaches over 25,000 professionals every year in conferences and professional seminars. He has worked with Royal Dutch Shell, World Bank, the Peace Corps, and many other organizations. His first book, Getting Change Right, was a Washington Post bestseller, and he writes regularly for Fast Company's website. He lives in Bethesda, Maryland, with his wife, daughter, and son.\u003c\/p\u003e   \u003cp\u003eInnovation is not just a creative approach or new idea. Innovation is about success. If you are only marginally better off than when you started, you have not achieved innovation. To count as successful innovation, your new ideas have to generate measurable gains in the marketplace, for both your customers and your organization's bottom line. How can leaders focus on developing those products and services that can achieve genuine traction and growth?\u003c\/p\u003e \u003cp\u003eGetting Innovation Right provides real-world strategies for uncovering—and capitalizing on—the inflection points that drive potential. A positive inflection point is a decisive, favorable shift in your organization's relationship to the market. When you identify an inflection point, it means that your firm is poised to supply a unique solution to an unmet need. Expert innovators are able to sense the potential of positive inflection points and drive activity to stimulate or take advantage of them. When harnessed, they propel you forward, growing your base, generating loyalty, and moving you up-market.\u003c\/p\u003e \u003cp\u003eTo help you uncover and take advantage of these opportunities, Seth Kahan has distilled seven key activities that produce results-driven innovation. These activities make the difference between leaders who are haphazardly shooting in the dark with good ideas and those who consistently and systematically uncover potential, capitalize on opportunity, and generate traction that drives success in the marketplace. By focusing your efforts around these strategies, you will leverage best techniques and ultimately secure a foothold in a lucrative new space. Most importantly, you will move past the idea that innovation is a culture or mindset, recalibrating your definition so that it depends solely on outcomes.\u003c\/p\u003e \u003cp\u003eBased on Seth Kahan's extensive consulting work bringing new products and services successfully to market across a wide range of organizations, this tactical approach will help any leader guide innovation efforts, from initial information gathering to optimal execution. Getting Innovation Right is a real-world practi-tioner's guide and an indispensable resource for driving better results.\u003c\/p\u003e  \u003cp\u003ePraise for Getting Innovation Right\u003c\/p\u003e \u003cp\u003e\"Everybody knows you have to innovate to be a success, but it's easier said than done. Getting Innovation Right is a master class in mastering the current business landscape. Reading this book will give you real-world examples of innovation at work, along with tested templates for action, so you can take your creativity and drive and use them to create exciting products and services your customers will clamor for.\"\u003cbr\u003e \u003cb\u003e—Daniel H. Pink,\u003c\/b\u003e author, Drive and A Whole New Mind\u003c\/p\u003e \u003cp\u003e\"In this dynamic and challenging global economy, those that succeed will be those who innovate. Seth Kahan's new book outlines the step-by-step keys to successful innovation and a brighter future. Getting Innovation Right is a must-read roadmap to success.\"\u003cbr\u003e \u003cb\u003e—Steve Neibergall,\u003c\/b\u003e president, Safeway Eastern Division\u003c\/p\u003e \u003cp\u003e\"It is important to get some practical advice in a world filled with innovation theory. That's exactly what Seth offers in Getting Innovation Right.\"\u003cbr\u003e \u003cb\u003e—John H. Graham,\u003c\/b\u003e IV, CAE, president \u0026amp; CEO, American Society ofAssociation Executives\u003c\/p\u003e \u003cp\u003e\"Getting Innovation Right is one of the most compelling business books to come around in a long time. The tools and techniques Seth Kahan has outlined are clear, direct, and easy to apply to any business situation. His well-reasoned approach will allow all leaders to engage in key activities that will drive success in the marketplace for their innovations.\"\u003cbr\u003e \u003cb\u003e—Mary E. Power,\u003c\/b\u003e CAE, CMP; executive director, HR Certification Institute\u003c\/p\u003e \u003cp\u003e\"Getting Innovation Right is, most of all, a pragmatic read. Imagine if you had a systematic approach to improving your thinking. This is it.\"\u003cbr\u003e \u003cb\u003e—Alan Weiss,\u003c\/b\u003e PhD, author, Million Dollar Consulting and The Innovation Formula\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989287813349,"sku":"NP9781118378335","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118378335.jpg?v=1761783527","url":"https:\/\/k12savings.com\/products\/getting-innovation-right-isbn-9781118378335","provider":"K12savings","version":"1.0","type":"link"}